{"id":12775,"date":"2022-07-12T08:47:16","date_gmt":"2022-07-12T12:47:16","guid":{"rendered":"https:\/\/www.zonbase.com\/blog\/?p=12775"},"modified":"2023-03-20T10:16:23","modified_gmt":"2023-03-20T14:16:23","slug":"how-to-get-first-page-of-amazon","status":"publish","type":"post","link":"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/","title":{"rendered":"How to Get Your Product on the First Page of Amazon: 5 Simple Tips"},"content":{"rendered":"\n<p>Selling on Amazon is great, but the marketplace is highly competitive. If you already sell there, you already know; if you don\u2019t, you\u2019re in for a shocker. With over two million sellers, the fierce competition and the struggle for visibility is real. The most successful sellers are the ones who fight it out and get on the first page of search results.&nbsp;<\/p>\n\n\n\n<p>Many sellers know this. Hence, most of them often worry about showing up on page one. We\u2019ll show you how to get your product on the first page of Amazon if you read to the end. But, first, why is showing up on page one so important?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1a9388b54a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1a9388b54a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Why_is_Showing_Up_on_Page_One_Important\" >Why is Showing Up on Page One Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Tips_to_Help_Your_Rank_on_Amazon_First_Page\" >Tips to Help Your Rank on Amazon First Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Get_the_Algorithm_on_Your_Side\" >Get the Algorithm on Your Side<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Choose_the_right_keywords\" >Choose the right keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Optimize_your_listings\" >Optimize your listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Provide_excellent_customer_service\" >Provide excellent customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Always_have_products_in_stock\" >Always have products in stock<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#How_to_Get_Your_Products_on_the_First_Page_of_Amazon_Using_ZonBase\" >How to Get Your Products on the First Page of Amazon Using ZonBase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-first-page-of-amazon\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Showing_Up_on_Page_One_Important\"><\/span>Why is Showing Up on Page One Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Studies show that the average person makes <a href=\"https:\/\/serpwatch.io\/blog\/how-many-google-searches-per-day\/#:~:text=Out%20of%20all%20those%20billions,or%20four%20searches%20every%20day.\" target=\"_blank\" rel=\"noreferrer noopener\">at least three or four Google searches per day<\/a>. Furthermore, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/?sh=5274dd9a44d3\" target=\"_blank\" rel=\"noreferrer noopener\">first-page results get about 92% of traffic<\/a> and <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/?sh=5274dd9a44d3\" target=\"_blank\" rel=\"noreferrer noopener\">the first five results get about 6.76% of clicks while the rest get about 3.73%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Can you remember a time when you ran a search and got to page 5 of search results? Most likely not. The same thing applies to Amazon. Sellers whose listings appear in the first 3-5 results on page one make the most sales. This explains why every seller wants to show up on the first page of Amazon. Really, who wouldn\u2019t want to be well-positioned to get a huge piece of the pie?&nbsp;<\/p>\n\n\n\n<p>Make no mistake, though, learning how to get your product on the first page of Amazon will not automatically make you show up there. You\u2019ve got to take practical steps to make it happen. So, after your Amazon product launch, what else do you have to do to show up on page one?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_Help_Your_Rank_on_Amazon_First_Page\"><\/span>Tips to Help Your Rank on Amazon First Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting on the first page of search results is important, but there\u2019s so much work involved, and guesswork rarely works. So, when learning how to get your product on the first page of Amazon, you must be intentional about taking steps to get you closer to your goal. Here are a few tips to help you rank on Amazon&#8217;s first page.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_the_Algorithm_on_Your_Side\"><\/span>Get the Algorithm on Your Side<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon is a search engine just like Google, only that they are designed for different purposes. So, while Google has a general audience and is mostly for information, Amazon is built for shoppers. There are over 300 million active customers; as you\u2019ve already guessed, they\u2019re all searching for different items. This is where the Amazon algorithm, also known as the A9 algorithm, comes to play.&nbsp;<\/p>\n\n\n\n<p>The algorithm is responsible for filtering through millions of product listings to decide which listings rank high in search results. Every seller on AMZN is out to make a profit, but not every listing gets to show up on page one. There are certain factors that the algorithm considers before choosing certain listings over others.&nbsp;<\/p>\n\n\n\n<p>Since the fierce competition, low-quality listings with low sales history won\u2019t get too far. What then does the algorithm work with? Two things top the list: performance and relevancy. The A9 algorithm uses these factors to calculate seller authority, it then ranks product listings based on this.&nbsp;<\/p>\n\n\n\n<p>The A9 algorithm measures performance based on how well the product performed with customers in the past, tracking sales. So, the more sales you make, the higher your products rank; the higher your products rank, the more sales you make.&nbsp;<\/p>\n\n\n\n<p>To show up on page one, your listings must make more sales than those currently on the first page of search results. An easy way to level up your sales and compete with the top listings is to run more giveaways and promotions.&nbsp;<\/p>\n\n\n\n<p>Some sellers also pull this off by running managed PPC campaigns. But as fulfilling as PPC campaigns can be, they are also difficult to pull off. However, you can run fully automated, high-converting PPC campaigns without being directly involved when you sign up for ZonBase&#8217;s <a href=\"https:\/\/www.zonbase.com\/ppc-autopilot\" target=\"_blank\" rel=\"noreferrer noopener\">PPC Autopilot<\/a> and <a href=\"https:\/\/www.zonbase.com\/ppc-autopilot\" target=\"_blank\" rel=\"noreferrer noopener\">Page One<\/a> services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-1024x511.jpg\" alt=\"\" class=\"wp-image-18878\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-1024x511.jpg 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-300x150.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-768x383.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-150x75.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-450x224.jpg 450w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc-1200x599.jpg 1200w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/zonppc.jpg 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you sign up for either of these services, you get to work with a professional team that will be in charge of optimizing your listings and PPC campaigns for conversions. Our expert team will handle your keyword research, optimize your listings, and manage your Amazon product launch from scratch to finish, so you don\u2019t have to worry about anything.&nbsp;<\/p>\n\n\n\n<p>Your conversion rates also matter since they tell the algorithm how interested buyers are in your product. You can calculate your conversion rate by dividing the total number of visitors (sessions) by the total number of sales. Additionally, another important metric is \u201cUnit sessions\u201d that you must also pay attention to.&nbsp;<\/p>\n\n\n\n<p>Unit sessions work just like conversion rates. But instead of dividing sessions into orders, it divides them into the actual number of units.&nbsp;<\/p>\n\n\n\n<p>For instance, if 4 out of 12 customers check out your listing and make an order for one unit each, the conversion ends up being 33%, while the unit session percentage also ends up being 33%. What if 3 of those 4 buyers decide to order 2 units each? The conversion rate remains at 33%, but the unit session percentage will increase.<\/p>\n\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n\n\n\n<p>Thus, it is not surprising that Amazon favors unit session percentage over conversion rate. So, if you want to get the algorithm on your side, you should try to sell more units. Don\u2019t get carried away with your Amazon product launch; you should also put strategies in place for sales.&nbsp; Your price, coupons, and fulfillment methods also influence your conversion rates. Here are a few other things that the algorithm considers when ranking products:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reviews<\/strong>: What are buyers saying about your products? Customer satisfaction is important to AMZN, so they listen to what customers think about your products. In other words, the more positive reviews you get, the higher your chances of showing up on the first page of search results.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Returns<\/strong>: How often do customers request returns and refunds? Again, customer satisfaction.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product variety<\/strong>: A9 also favors sellers with more products in their catalog.<\/li>\n<\/ul>\n\n\n\n<p>Getting the algorithm on your side is important. But it&#8217;s only half the work when you\u2019re learning how to get your product on the first page of Amazon.&nbsp;<\/p>\n\n\n\n<p><strong>Related<\/strong>: <a href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-ppc-best-practices-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon PPC Best Practices<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_right_keywords\"><\/span>Choose the right keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can&#8217;t discuss how to get found on Amazon without mentioning keywords. Like Google, Amazon works with search terms (keywords). There are certain search terms that shoppers use to find products they\u2019re interested in. Using these keywords in your listings increases your chances of showing up on Amazon\u2019s first page. So, you should use keywords generously in your product listings.&nbsp;<\/p>\n\n\n\n<p>Amazon&#8217;s primary concern is a keyword&#8217;s relevance; a solid match between the search terms and related products. Amazon&#8217;s search results are customized to give relevant information that motivates customers to buy. You must choose the correct keywords for your products to appear in search engines. As mentioned earlier, keyword research is quite important for Amazon product ranking.<\/p>\n\n\n\n<p>If you want to increase your chances of success with keywords, you should include them in the titles and descriptions. There are thousands of possible search terms, but not all are relevant to your products. How do you find the most relevant keyword set for your product listings? Your most reliable option would be to use Amazon software for keyword research.&nbsp;<\/p>\n\n\n\n<p>You can find the best keywords for your listings using our set of keyword tools. And you can come up with a list of relevant keywords in very little time if you follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, open the <a href=\"https:\/\/www.zonbase.com\/keywords\" target=\"_blank\" rel=\"noreferrer noopener\">ZonBase keyword tool<\/a>, then enter your seed keyword into the search bar.&nbsp;<\/li>\n\n\n\n<li>What you\u2019ll get is a long list of related, relevant keywords for your listings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"783\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1-1024x783.jpg\" alt=\"\" class=\"wp-image-18880\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1-1024x783.jpg 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1-300x229.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1-768x587.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1-150x115.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1-450x344.jpg 450w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/keyword_result_filter-1.jpg 1153w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ll also get access to a smart score that tells you about the keyword volume and competition.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>After generating a list of keywords from the keywords tool, the next thing is to run an assessment of your competitors\u2019 keywords to see which ones they\u2019re ranking for. Here\u2019s how to use our Reverse ASIN tool for competitive analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open the <a href=\"https:\/\/www.zonbase.com\/reverse-asin\" target=\"_blank\" rel=\"noreferrer noopener\">Reverse ASIN tool<\/a> and paste your product URL\/ASIN into the search bar.&nbsp;<\/li>\n\n\n\n<li>Next, enter three competitor product URLs\/ASINs and click on \u2018Analyze\u2019.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-1024x583.jpg\" alt=\"\" class=\"wp-image-18881\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-1024x583.jpg 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-300x171.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-768x437.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-150x85.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-450x256.jpg 450w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1-1200x684.jpg 1200w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-1.jpg 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You\u2019ll get an extensive list of keywords that your competitors are ranking for. You also see the keyword search rank, search volume per month, and a smart score.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"528\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-1.jpg\" alt=\"\" class=\"wp-image-18882\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-1.jpg 873w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-1-300x181.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-1-768x464.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-1-150x91.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-1-450x272.jpg 450w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<p>Now, that you have a list of keywords your competitors are ranking for, you can select the best performing keywords for your listings. It, however, doesn\u2019t end there, you\u2019ll also have to track the keywords you end up using to make sure they\u2019re converting. Of course, you can\u2019t do this without getting inside details from Amazon. So, it would help if you had an effective tool, and our ZonTracker tool is perfect.&nbsp;<\/p>\n\n\n\n<p>ZonTracker is an easy-to-use keyword tracking tool. Don\u2019t underestimate its simplicity, just follow these steps to see your keyword ranking.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open the <a href=\"https:\/\/www.zonbase.com\/zon-tracker\" target=\"_blank\" rel=\"noreferrer noopener\">ZonTracker tool<\/a> in your ZonBase dashboard and enter your product ASIN in the search bar and click &#8220;Add new product.&#8221;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ud2xOfa1MI2cU5xT84LjhFermAmGV0ic-VbA0r9Yf6-H2E9y_HFLAvIkAll-hsS02tIKbaBvSOnqBo-Z00Ux84qtkxFdrEKLc75br-x6lOFkc1QISSsjSW1CtIFSrWnywKy3qiZrEIxgejqXLA\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Next, enter any product ASIN you want to track and enter the keywords you want to track.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/kiu5N1vRU4uEWulnDkjkBm4mvbynUjjQeFHLMbuLJqnPyzfbXHZnWmbo-FGa3htmkHpLdOlgaiR27BKK59NQwWgs66BCfvEsiUk5TD5z-EcPHvodDxx9lzb3n8qSQg2FcSpV59ENap-vvNQSAg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Two simple steps and your keyword research process is complete!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_your_listings\"><\/span>Optimize your listings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your product listings are your ticket to making sales; without them, you literally cannot reach your target audience. However, one thing to note when you\u2019re learning how to get your product to the first page of Amazon is that your listings matter. Well-optimized listings make it easier for you to get the algorithm on your side.&nbsp;<\/p>\n\n\n\n<p>Keywords are essential to your listing, so if you\u2019ve done your due diligence and gotten a good set of relevant keywords, you\u2019re halfway through. The rest of the work involves optimizing your listings on Amazon Seller Central for conversions. Here\u2019s a detailed breakdown of how to take your listings from 0 to 100 and improve your product ranking.&nbsp;<\/p>\n\n\n\n<p><strong>Titles<\/strong><\/p>\n\n\n\n<p>The product title is the most important part of your product listing because each word in your title is searchable. So, if you want to rank for multiple keywords, you should try including as many of them in your title. Amazon gives you up to 200 characters for your product title, try as much as possible to maximize this space. Also, keep in mind that your titles are not only meant to describe your products, but to also attract buyers and make them click on your listings.<\/p>\n\n\n\n<p><strong>Product Descriptions<\/strong><\/p>\n\n\n\n<p>Your product description is the next most important part of your listings; of course, your keywords should also show up here. You have up to 2,000 characters to describe your products; if you maximize it well, you can improve your sales significantly. Using a product description generator can help you create informative, accurate, and highly-converting descriptions that will make it clear to customers why it&#8217;s worth purchasing a certain item. Provide unique details about your products and use keywords generously, but as naturally as possible, you don\u2019t want them in buyers\u2019 faces. Also, consider using call-to-actions as this can improve your conversion rates significantly.<\/p>\n\n\n\n<p><strong>Images<\/strong><\/p>\n\n\n\n<p>Your product images go a long way in converting potential visitors to buyers. Attractive product images may be all you need to get your sales and conversion rates through the roof. People pay more attention to pictures than they do to text. In other words, channel the same energy you use while writing your descriptions into your product images.&nbsp;<\/p>\n\n\n\n<p>Product photography is a lot, and if you don\u2019t have photography or photo editing skills, it may be overwhelming. However, you can hire a professional or use software for editing. For instance, ZonBase offers a <a href=\"https:\/\/www.zonbase.com\/photo-fixer\" target=\"_blank\" rel=\"noreferrer noopener\">photo enhancement service<\/a> for sellers who want to improve the quality of their product images.&nbsp;<\/p>\n\n\n\n<p>All you\u2019ll have to do is sign up, then send in your product pictures, and a team of experts will edit them professionally on your behalf. You can trust our team to pay attention to every detail of your images, including the background and aesthetics.&nbsp;<\/p>\n\n\n\n<p><strong>Search Terms<\/strong><\/p>\n\n\n\n<p>If you\u2019re trying to make your listings relevant, you should include many search terms. Thankfully, Amazon provides five fields where you can enter up to five search terms on the back-end of your product listings. Some experts say that you can have up to 1,000 characters. But what holds is that anything more than 250 characters won\u2019t get your search terms indexed, and you don\u2019t want that. Focus on dropping variations of your main keyword in the search term fields.&nbsp;<\/p>\n\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n\n\n\n<p><strong>Product Features<\/strong><\/p>\n\n\n\n<p>This is where you get to sell the benefits of your product to buyers. It sounds a lot like descriptions, but they\u2019re not the same. You\u2019ll have to show buyers why they need your products and why they shouldn\u2019t waste time before placing an order. Since you\u2019ll likely have a lot to say, it\u2019s best to use bullet points in your product features.&nbsp;<\/p>\n\n\n\n<p>Bullet point fields can typically take up to 500 characters, but to be safe, stay within about 250 characters. Remember, too much text can discourage readers so keep it minimal and use bullet points to make it readable.&nbsp;<\/p>\n\n\n\n<p><strong>Reviews<\/strong><\/p>\n\n\n\n<p>Amazon is a customer-centric platform, and buyer opinion matters. So if the people say your products deserve to be on page one, the algorithm believes them. How do buyers express their approval or displeasure? Through reviews. <a href=\"http:\/\/www.ecomengine.com\/feedbackfive\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/www.ecomengine.com\/feedbackfive\" rel=\"noreferrer noopener\">Having more positive reviews<\/a> on your listings takes your credibility to the top and makes the algorithm rank your products higher.&nbsp;<\/p>\n\n\n\n<p><strong>Related<\/strong>: <a href=\"https:\/\/www.zonbase.com\/blog\/how-to-get-reviews-on-amazon-6-proven-methods\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to get reviews on Amazon <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provide_excellent_customer_service\"><\/span>Provide excellent customer service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon is a customer-centric platform, so if you want their policies and even rankings to favor you, you must provide excellent customer service. If your service is great, customers are more likely to leave positive reviews, and these reviews will help you increase your conversions and sales. Negative reviews, however, will cause your conversions and sales to plummet.&nbsp;<\/p>\n\n\n\n<p>Here are a few things you can do if you want to get your business engraved in customer\u2019s minds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reply buyer-seller messages quickly<\/li>\n\n\n\n<li>Track all feedback metrics<\/li>\n\n\n\n<li>Reply to negative reviews in a professional manner<\/li>\n<\/ul>\n\n\n\n<p>Provide excellent service, get more reviews, and you\u2019ll be almost done learning how to get your products on the first page of Amazon.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Always_have_products_in_stock\"><\/span>Always have products in stock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember, the reason you want to show up on Amazon&#8217;s first page is so you can make sales. But if you don\u2019t have products in stock, how do you get your sales up and get the algorithm to notice you? The A9 algorithm only recommends product listings that are currently available to shoppers. So, if you want to get your products on the first page, you should make sure you always have products in stock.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Your_Products_on_the_First_Page_of_Amazon_Using_ZonBase\"><\/span>How to Get Your Products on the First Page of Amazon Using ZonBase<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Improving your product ranking on Amazon is a lot of work but it offers great rewards. Researching keywords, optimizing listings, and getting the algorithm to favor you is not child\u2019s play and if you have other commitments, you may be unable to run these processes effectively. Most successful sellers use Amazon software to automate these business processes and fast-track their product rankings.<\/p>\n\n\n\n<p>ZonBase is one of the best Amazon software available on the market right now. The software offers a collection of 20+ seller tools that can help you automate your entire business and push you to page one in no time. ZonBase\u2019s collection contains product research, keyword research, listing optimization, and PPC Automation tools. But that\u2019s not all, it also provides a photo enhancement and listing optimization service that helps to get some work off your shoulders.&nbsp;<\/p>\n\n\n\n<p>The software offers two pocket-friendly plans, but if you would like to explore the toolset before making a financial investment, you should <a href=\"https:\/\/www.zonbase.com\/pre-register-email\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for a free trial<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>And that\u2019s it \u2014 everything you need to learn on how to get your product on the first page of Amazon! If you follow the tips we have provided in this post, you can get to the first page of search results in no time. When you do, don\u2019t forget to celebrate your win because getting to page one is a huge feat. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling on Amazon is great, but the marketplace is highly competitive. If you already sell there, you already know; if you don\u2019t, you\u2019re in for a shocker. With over two million sellers, the fierce competition and the struggle for visibility is real. The most successful sellers are the ones who fight it out and get<\/p>\n","protected":false},"author":1,"featured_media":14586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,184],"tags":[48,52],"class_list":{"0":"post-12775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-amazon-fba","8":"category-zonbase","9":"tag-amazon-fba","10":"tag-fulfillment-by-amazon"},"_links":{"self":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/12775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/comments?post=12775"}],"version-history":[{"count":27,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/12775\/revisions"}],"predecessor-version":[{"id":23565,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/12775\/revisions\/23565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/media\/14586"}],"wp:attachment":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/media?parent=12775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/categories?post=12775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/tags?post=12775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}