Joining the Amazon marketplace is easy, but breaking even is not always a smooth ride. The only way to effectively grow your business is to keep an eye on key metrics like your order defect rate, units ordered, unit session percentage rates, fulfillment rate, invoice defect rate, and return rate.<\/p>\n\n\n\n
These key metrics cannot be easily accessed, unlike basic product details like ASINs and BSRs. So, you have just two choices \u2014 ignore these metrics and lose money or do everything possible to access your most important business metrics. This is where Amazon analytics tools come in.<\/p>\n\n\n\n
With analytics tools, you can access crucial financial and sales data before making important business decisions. Amazon offers an analytics feature \u2014 Amazon brand analytics, but this feature is only accessible to brand-registered sellers. <\/p>\n\n\n\n
Sellers who do not own a brand will have to make use of third-party analytics tools. Thankfully, there is a plethora of Amazon analytics software options to choose from and most of them provide accurate data. However, they are mostly paid tools so it is imperative for sellers to make deep findings before settling for one. <\/p>\n\n\n\n
That\u2019s why we put together this extensive list of the top 10 Amazon analytics tools \u2014 to help you review the features of different software and decide which one is worth investing in. Ready to find the best analytics tool for your business? Read to the end.<\/p>\n\n\n\n
Table of Contents<\/p>\n