{"id":5546,"date":"2021-10-01T20:28:14","date_gmt":"2021-10-01T20:28:14","guid":{"rendered":"https:\/\/www.zonbase.com\/blog\/?p=5546"},"modified":"2024-01-22T00:38:28","modified_gmt":"2024-01-22T05:38:28","slug":"the-beginners-guide-to-amazon-seller-central","status":"publish","type":"post","link":"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/","title":{"rendered":"The Complete Amazon Seller Central Guide for 2024"},"content":{"rendered":"\n<p>If you\u2019ve decided to start selling on Amazon, then congratulations! &nbsp;This marketplace is the most popular e-commerce platform of our time. As a result, running a business there can be lucrative. Selling on a platform used by over 300 million consumers will help you reach a larger audience and increase sales.&nbsp;<\/p>\n\n\n\n<p>As a new seller, your journey begins with and revolves around Seller Central. You will perform many of the tasks involved in running your business on this platform. This Amazon vendor portal can be confusing for newbie sellers, so you must understand how to navigate it.&nbsp;<\/p>\n\n\n\n<p>This platform looks simple but can be quite complex if you\u2019re a newbie. And that\u2019s why we\u2019ve prepared this <strong>Amazon Seller Central guide<\/strong>. We will cover how to create a Seller Central account, the features and programs available on the dashboard, and more.<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a02fd6cb6cdd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a02fd6cb6cdd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#What_is_Amazon_Seller_Central\" >What is Amazon Seller Central?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Amazon_Seller_Central_Guide_Creating_Your_Account\" >Amazon Seller Central Guide: Creating Your Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Choose_Your_Fulfillment_Method\" >Choose Your Fulfillment Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Amazon_Seller_Central_Guide_Getting_Started\" >Amazon Seller Central Guide: Getting Started<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Catalog\" >Catalog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Inventory\" >Inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Orders\" >Orders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Advertising\" >Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Stores\" >Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Growth\" >Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Reports\" >Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Performance\" >Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Other_Crucial_Features\" >Other Crucial Features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#How_to_Create_Product_Listings_in_Amazon_Seller_Central\" >How to Create Product Listings in Amazon Seller Central<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#How_to_Add_a_New_Product_Listing\" >How to Add a New Product Listing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#How_to_Add_a_Product_Under_an_Existing_Listing\" >How to Add a Product Under an Existing Listing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Amazon_Seller_Central_Fees\" >Amazon Seller Central Fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#How_to_Contact_Amazon_Seller_Support\" >How to Contact Amazon Seller Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.zonbase.com\/blog\/the-beginners-guide-to-amazon-seller-central\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Amazon_Seller_Central\"><\/span>What is Amazon Seller Central?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon Seller Central is the online platform on which third-party sellers sell goods to customers directly. This is different from Vendor Central, through which first-party sellers sell to AMZ directly.&nbsp;The Amazon vendor portal is where third-party vendors that sell to AMZ directly access their dashboard. Meanwhile, Seller central is the place for third-party sellers who sell to AMZ&#8217;s customers.<\/p>\n\n\n\n<p>Using the Amazon Seller Account Central dashboard, you can add products, manage inventory, advertise products, track performance, and so on. Seller Central allows sellers to run an online storefront without having to design and maintain an eCommerce website, and process payments and returns.<\/p>\n\n\n\n<p>Seller Central goes hand-in-hand with <strong><a href=\"https:\/\/www.zonbase.com\/blog\/how-to-sell-on-amazon-fba-for-beginners-a-step-by-step-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">selling on amazon<\/a><\/strong>. &nbsp;Through this platform, you manage all aspects of your business. So you must familiarize yourself with its features and tools as you embark on your seller journey. We\u2019ll explore all that in this <strong>Amazon Seller Central guide<\/strong>.<\/p>\n\n\n\n<p>There are many Amazon seller requirements that you need to fulfill to get accepted into the program. But first, how do you set up an Amazon seller account?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers.jpg\" alt=\"amazon fba sellers guide\" class=\"wp-image-5549\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers.jpg 1920w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-300x169.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-1024x576.jpg 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-768x432.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-1536x864.jpg 1536w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-150x84.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-450x253.jpg 450w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/beginners-guide-to-amazon-fba-sellers-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Seller_Central_Guide_Creating_Your_Account\"><\/span>Amazon Seller Central Guide: Creating Your Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sell on AMZ, the first step is to create a <a href=\"https:\/\/www.zonbase.com\/blog\/how-to-create-an-amazon-seller-account-ultimate-guide-for-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">seller central account<\/a>. There are different Amazon seller requirements that you need to fulfill to start your journey as a seller on this platform. There are two selling plans available to you: the Individual Plan or the Professional Plan.&nbsp;<\/p>\n\n\n\n<p>If you only have a few items to sell and don\u2019t intend to use advanced tools, you should opt for the Individual Plan. You won\u2019t have to pay a subscription fee, however, you will pay $0.99 for every item you sell.<\/p>\n\n\n\n<p>Do you have many items to sell, intend to advertise your items, and use advanced selling tools? Then the Professional Plan is a better option. Professional Sellers pay a $39.99 monthly subscription fee.<\/p>\n\n\n\n<p>These two selling plans are meant for different sellers. If you are trying out, the Individual selling plan is much better. If you are serious about selling and want to have access to more tools, one of the most recommended selling plans is the Professional Plan.<\/p>\n\n\n\n<p>Before signing up, make sure you can easily access the following documents and information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone number<\/li>\n\n\n\n<li>Bank account number and bank routing number<\/li>\n\n\n\n<li>Internationally chargeable credit card<\/li>\n\n\n\n<li>Proof of identities, such as Government issued national ID, driver\u2019s license, or national passport<\/li>\n\n\n\n<li>Tax information<\/li>\n\n\n\n<li>Business Name for companies, or personal name for individuals<\/li>\n\n\n\n<li>Business address<\/li>\n\n\n\n<li>Public contact information (email and phone number)<\/li>\n\n\n\n<li>Seller logo<\/li>\n\n\n\n<li>Shipping locations<\/li>\n\n\n\n<li>About Us\/Business Information<\/li>\n\n\n\n<li>Return and refund policies, if applicable.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/www.zonbase.com\/blog\/how-to-create-an-amazon-seller-account-ultimate-guide-for-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">how you create an account<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/sell.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sell.amazon.com<\/a> and click on the \u2018Sign Up\u2019 button if you want to sign up as a Professional seller. If you want to sign up as an Individual seller, however, you should scroll down and click \u201cSign up to become an Individual seller.\u201d<\/li>\n\n\n\n<li>You will be redirected to the account creation page to enter your email address and password.<\/li>\n\n\n\n<li>When you verify your email address, you will be able to log in to your Seller Central account.<\/li>\n\n\n\n<li>The next step is to input information about your business location and business type.<\/li>\n\n\n\n<li>Afterward, you have to fill in basic information (as listed above) in 5 segments. These segments have the following headings: Business Information, Seller Information, Billing, Store, and Verification.<\/li>\n\n\n\n<li>After filling in the required fields and setting up your account, you can set up two-factor authentication for an added layer of protection.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_Your_Fulfillment_Method\"><\/span>Choose Your Fulfillment Method<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"728\" height=\"456\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-3.png\" alt=\"number of FBA and FBM sellers\" class=\"wp-image-5743\" style=\"width:459px;height:287px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-3.png 728w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-3-300x188.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-3-150x94.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-3-450x282.png 450w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><figcaption class=\"wp-element-caption\">Source : junglescout<\/figcaption><\/figure>\n<\/div>\n\n\n<p>You have to decide how you\u2019re going to fulfill your customers\u2019 orders, as this determines how you use Seller Central. You have two options: either handle it yourself or opt for the <a href=\"https:\/\/www.zonbase.com\/blog\/all-about-fulfillment-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">fulfillment by amazon<\/a> (FBA) program.<\/p>\n\n\n\n<p>The first option is the Fulfillment by Merchant (FBM) model. Under FBM, you\u2019re responsible for picking, packing, and shipping customers\u2019 orders. As a result, you have to store inventory yourself. You\u2019re also saddled with handling refunds and returns and providing customer service.<\/p>\n\n\n\n<p>FBM requires a lot of time and energy, so you should ensure you have the appropriate infrastructure to handle these tasks. You should also secure the services of a reliable logistics company so that customers receive their orders on time.<\/p>\n\n\n\n<p>Under the FBA model, on the other hand, AMZ takes care of the aforementioned tasks on your behalf. All you need to do is ship your inventory to its fulfillment center. When a customer places an order, AMZ picks, packs, and ships the order for you. They also provide customer support, and process refunds and returns on your behalf.<\/p>\n\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n\n\n\n<p>Before choosing your fulfillment method, you should check out the pros and cons of both. However, we recommend FBA for new sellers because of the host of advantages it offers sellers. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your products automatically qualify for Prime Free Shipping and bear the Prime logo<\/li>\n\n\n\n<li>Increased chances of winning the Buy Box increase<\/li>\n\n\n\n<li>Your business thrives on AMZ&#8217;s brand reputation and customer loyalty<\/li>\n\n\n\n<li>You don\u2019t have to deal with the hassles of shipping logistics, customer support, and handling returns and refunds.<\/li>\n\n\n\n<li>You get to leverage AMZ&#8217;s advanced distribution network and customer service.<\/li>\n\n\n\n<li>More time for you to focus on other key aspects of your business.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Seller_Central_Guide_Getting_Started\"><\/span>Amazon Seller Central Guide: Getting Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"972\" height=\"618\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-4.png\" alt=\"amazon third party seller sales\n \" class=\"wp-image-5745\" style=\"width:643px;height:408px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-4.png 972w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-4-300x191.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-4-768x488.png 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-4-150x95.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2021\/10\/image-4-450x286.png 450w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><figcaption class=\"wp-element-caption\">source: statista.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p>As mentioned earlier, Seller Central is the web interface for selling directly to customers and managing your business. There are several tabs on the dashboard, which reveal a dropdown menu with more options when you hover over each.&nbsp;<\/p>\n\n\n\n<p>The best way to get the hang of things is to explore the dashboard independently. But to help you get acquainted with these features, here\u2019s a quick overview of the major tabs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Catalog\"><\/span>Catalog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ready to list items for sale? The Catalog tab is where you head to. Under the \u2018Add a Product\u2019 option, you can add an item that already exists in AMZ&#8217;s catalog. You must create a new listing if your product is not in the catalog.<\/p>\n\n\n\n<p>You can also save an uncompleted product listing as a draft and return to complete and upload it later. Furthermore, you can also use this section to edit product information.<\/p>\n\n\n\n<p>Finally, you can apply for approval to sell products in restricted categories and view the status of your applications here.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inventory\"><\/span>Inventory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Inventory tab hosts some of the most important features and tools for sellers. Here is where you manage your listings and inventory.<\/p>\n\n\n\n<p>Under the \u2018Manage Inventory\u2019 option, you can view all your FBA and FBM listings and edit, close, or delete them, in addition to other actions. You can also update the prices on active listings here.<\/p>\n\n\n\n<p>The \u2018Manage FBA Inventory\u2019 option lets you keep track of your FBA inventory and ensure you have items in stock. You also prepare the shipments you send to the fulfillment center under this tab. To check their status, click on the Manage FBA shipments option.&nbsp;<\/p>\n\n\n\n<p>The Improve Listing Quality tool provides recommendations on how to make your listings rank higher in search results and convert easily.&nbsp;<\/p>\n\n\n\n<p>Furthermore, the \u2018Add a Product\u2019 option under this tab functions the same way as the \u2018Add a Product\u2019 option in the Catalog tab. Professional Sellers can use the \u2018Add Products via Upload\u2019 feature to create product listings in bulk. You can also download inventory reports here.<\/p>\n\n\n\n<p>If you would like to expand your business globally, click the \u2018Sell Globally\u2019 feature to sell your goods on other marketplaces.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The competition on AMZ is quite fierce, and the Pricing tab helps you to stay on top of your game. Some options under this tab include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing Health: This page shows whether you qualify for the Buy Box based on your price compared to other marketplaces or offers. The Sales Conversion section also shows you items that have been viewed but not purchased. Lastly, you can view inactive offers because of potential pricing errors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate Pricing: Rather than manually changing your prices whenever your Buy Box competitor lowers theirs, you can automate the process with this tool. All you need to do is create pricing rules and parameters for automatically adjusting your prices.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re eligible, you can enjoy referral fee discounts for a limited time. The condition is that you lower the prices on popular ASINs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Orders\"><\/span>Orders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is another critical tab for sellers. Under this tab, you can view orders and their fulfillment status \u2014 whether they are pending, unshipped, canceled, or shipped. You can then take necessary actions on those orders. This tab is more useful for FBM sellers because they handle fulfillment by themselves.&nbsp;<\/p>\n\n\n\n<p>Sellers can also access order reports under this tab. Additionally, you can manage your customer returns here.<\/p>\n\n\n\n<p>Lastly, sellers can appeal an issue of a refund by filing a SAFE-T claim under this tab. Earlier this year, AMZ launched the SAFE-T Communication Center, a platform where sellers can file and track the status of their claims.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AMZ is a marketplace that boasts a lot of traffic. Many prefer to sell on this platform, even with the strict Amazon seller requirements. But the best way to ensure that your products are visible and eventually purchased is by advertising them. To help sellers, AMZ provides advertising and promotional tools under this section. Some of them include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign Manager: Under this tab, you can create pay-per-click (PPC) ad campaigns to promote your product. All sellers can create Sponsored Product ads. However, only sellers enrolled in Brand Registry can create Sponsored Brands and Sponsored Display ads. Also, you can monitor the performance of your ads and optimize them based on ACoS, conversions, and sales.<\/li>\n<\/ul>\n\n\n\n<p><strong>Related<\/strong>: <a href=\"https:\/\/www.zonbase.com\/blog\/the-amazon-ppc-guide-for-beginners-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Amazon PPC Guide for Beginners in 2024<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A+ Content Manager: Sellers use this feature to create and manage A+ Content. A+ Content allows brand owners to enhance their product description with rich images, video, narrative copy, charts, and so on.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vine: With this tool, you can enroll your products in the <a href=\"https:\/\/www.zonbase.com\/blog\/all-about-the-amazon-vine-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vine program<\/a> and track the status of your enrollments.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deals: Here\u2019s where you can create limited-time offers for your products, especially during special seasons. You can either create a Lightning Deal or a 7-Day Deal. You can also track the status of your Deals and take action on them under this tab. However, you have to be a Professional Seller to use this tool.<\/li>\n<\/ul>\n\n\n\n<p>Other tools under this section include Coupons, Prime Exclusive Discounts &amp; Promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stores\"><\/span>Stores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want to build your brand? The Stores page is where you go. With this program, brand owners can set up and design multi-page stores that promote their brands, products, and value proposition. You have to be enrolled in Brand Registry to take advantage of this tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth\"><\/span>Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Growth tab contains program recommendations that can help grow your business. Under the Growth Opportunities page, you can view metrics that will help you decide what program suits your business needs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Build a BILLION Dollar Company With NO PRODUCT OR IDEA! | The Kevin David Experience EP 34\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/nyIpBqL4V_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reports\"><\/span>Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want to know how your business is faring? Here, you can view reports on your business if you are a Professional Seller. Below are some critical reports under this tab:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payments: The Payments Report contains information on all financial statements and transactions.<\/li>\n\n\n\n<li>Business Report: This report shows you sales and traffic information about your products. You can view this information using your preferred date range.<\/li>\n\n\n\n<li>Fulfillment Report: For FBA sellers, this report provides information about key aspects of your FBA business, such as inventory, sales, and payment.&nbsp;<\/li>\n\n\n\n<li>Advertising report: With this report, you can track the performance of your ad campaigns, and use the data gleaned to optimize them.<\/li>\n\n\n\n<li>Return report: With this report, you can find out how many items customers have returned in a particular timeframe.&nbsp;<\/li>\n\n\n\n<li>Tax Document Library: Sellers eligible to pay tax can access their tax information\/documents here.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance\"><\/span>Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This tab provides insight into your seller performance based on AMZ&#8217;s targets and policies. You can observe your account health through metrics like Customer Service Performance, Policy Compliance, and Shipping Performance (for seller-fulfilled orders).<\/p>\n\n\n\n<p>Furthermore, you get to view the feedback left by customers about their order experience (fulfillment and customer service). Sellers can also view and respond to A-to-z guarantee claims and chargeback claims.&nbsp;<\/p>\n\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Crucial_Features\"><\/span>Other Crucial Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here are some key features that you\u2019ll find in the upper right corner of the dashboard:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Messages<\/strong>: Here\u2019s where you view and respond to inquiries or complaints from buyers. You must respond promptly as this affects your account health.<\/li>\n\n\n\n<li><strong>Help<\/strong>: Have issues with certain aspects of your selling business? You can access helpful articles here. You can also <a href=\"https:\/\/www.zonbase.com\/blog\/amazon-seller-support-contact-number-the-sellers-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact Seller Support<\/a> by opening a support ticket. You\u2019ll be able to view open cases in your case log.<\/li>\n\n\n\n<li><strong>Settings<\/strong>: Here, sellers can view and update account information, return settings, shipping settings, tax settings, user permissions, and more.<\/li>\n<\/ul>\n\n\n\n<p>And here are some key features on the Seller Central homepage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>News<\/strong>: Amazon makes changes and updates its operations, and sellers are informed about them in this section. The News Section is on the homepage of your Seller Central account.<\/li>\n\n\n\n<li><strong>Seller University<\/strong>: Seller University is a hub of training videos and webinars that guide sellers. On the homepage, you\u2019ll find a section headed \u201cTutorials and Training\u201d. Click the button that reads \u201cVisit Seller University\u201d.<\/li>\n\n\n\n<li><strong>Seller Forums<\/strong>: Want to ask other sellers questions about selling on AMZ? You can click the \u201cSeller Forums\u201d section on the homepage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Product_Listings_in_Amazon_Seller_Central\"><\/span>How to Create Product Listings in Amazon Seller Central<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you&#8217;re familiar with the seller central dashboard, you will have to create product listings to start making sales on the marketplace. You can either create a new listing from scratch or list your product under an existing listing. We&#8217;ll show you how to put up products for sale using both methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_a_New_Product_Listing\"><\/span>How to Add a New Product Listing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, go to the inventory tab in your seller central dashboard, then click on &#8220;Add a product&#8221;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"526\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image.png\" alt=\"\" class=\"wp-image-23287\" style=\"width:434px;height:360px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image.png 634w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-300x249.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-150x124.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-450x373.png 450w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n\n\n\n<p>If you intend to sell private label products or sell a product that does not already exist on Amazon, click on &#8220;I&#8217;m adding a product not sold on Amazon&#8221;. Then carefully choose your product category.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-1.png\" alt=\"\" class=\"wp-image-23288\" style=\"width:525px;height:157px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-1.png 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-1-300x90.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-1-768x230.png 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-1-150x45.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-1-450x134.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"877\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-2.png\" alt=\"\" class=\"wp-image-23289\" style=\"width:654px;height:560px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-2.png 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-2-300x257.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-2-768x658.png 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-2-150x128.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-2-450x385.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once this is done, you will be directed to a page that requires you to provide some important product details like title, brand name, UPC code, images, and search terms. Fill out this information carefully. You can <a href=\"https:\/\/www.zonbase.com\/blog\/how-to-apply-for-amazon-gtin-exemption\/\" target=\"_blank\" rel=\"noreferrer noopener\">apply for a GTIN exe<\/a>mption if you do not have a UPC code.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-3.png\" alt=\"\" class=\"wp-image-23290\" style=\"width:528px;height:302px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-3.png 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-3-300x172.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-3-768x440.png 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-3-150x86.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-3-450x258.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Don&#8217;t stop at creating your listings, you should also optimize them using product images, clear and concise descriptions, as well as bullet points, and relevant keywords. Optimizing your listings is not difficult if you use listing optimization tools like ZonBase&#8217;s AI Listify.<\/p>\n\n\n\n<p>With ZonBase&#8217;s AI Listify tool, you can curate a perfectly optimized listing from scratch without having to put words together by yourself. All you have to do is provide a seed keyword as well as a couple of instructions as to how you want your listings to be. The AI Listify tool will check out your competitor&#8217;s listings, pick out their top-ranking keywords, then create a unique listing for you using these keywords.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zonbase.com\/pre-register-email\" target=\"_blank\" rel=\"noreferrer noopener\">Try out AI Listify for free for 7 days<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_a_Product_Under_an_Existing_Listing\"><\/span>How to Add a Product Under an Existing Listing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you intend to resell products on Amazon through retail arbitrage or wholesale, then you won&#8217;t need to create a brand new listing as the product most likely already exists on Amazon. Here&#8217;s how to add a product under an existing listing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to \u201cAdd a Product\u201d in the inventory tab, then input the ASIN of the product you want to sell. The product should come up. <\/li>\n\n\n\n<li>If the product that pops up is the one you want to sell, click on &#8220;sell this product&#8221;, add your product price, and choose your fulfillment method.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-5.png\" alt=\"\" class=\"wp-image-23292\" style=\"width:565px;height:363px\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-5.png 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-5-300x193.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-5-768x494.png 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-5-150x97.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/image-5-450x290.png 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Seller_Central_Fees\"><\/span>Amazon Seller Central Fees<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you decide to sell on Amazon, you will have to pay Amazon seller fees regardless of the fulfillment model you choose. However, choosing Amazon FBA affords you the opportunity to sell to Amazon prime subscribers. You also get to outsource major business processes like storage and fulfillment to Amazon. <\/p>\n\n\n\n<p>If you opt for Amazon FBA, here are the fees you&#8217;ll incur. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fulfillment fees<\/strong>: This is the cost of picking, packing, and shipping your products. Amazon charges varying fulfillment fees depending on the size and weight of your product. <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GABBX6GZPA8MSZGW?utm_source=google&amp;utm_medium=organic&amp;utm_term=(not%20provided)&amp;utm_content=undefined&amp;utm_campaign=(not%20set)\" target=\"_blank\" rel=\"noreferrer noopener\">Check out the current fulfillment fees for 2024<\/a>.<\/li>\n\n\n\n<li><strong>Inventory storage fees<\/strong>: Amazon charges monthly or long-term storage fees depending on how long your inventory stays at an Amazon warehouse. The monthly storage fee is calculated based on the size of the product and measured per cubic foot. You only incur long-term storage fees when your inventory stays at an Amazon warehouse for more than 365 days.<\/li>\n\n\n\n<li><strong>Referral fees<\/strong>: This is a commission-based fee that Amazon deducts for every sale. It is calculated as a percentage of the product&#8217;s selling price and often ranges from 8% &#8211; 45% depending on the product category. <\/li>\n\n\n\n<li><strong>Selling plan fees<\/strong>: All Amazon sellers must pay selling plan fees, regardless of the fulfillment method. Amazon offers two types of selling plans \u2014 the individual plan and the professional plan. The individual plan works best for people who do not intend to sell more than 40 products in a month and it costs $0.99 per sale. The professional plan, on the other hand, costs $39.99 per month and is best for people who intend to sell more than 40 products in a month. <\/li>\n<\/ul>\n\n\n\n<p>These are the most important Amazon FBA fees, but there are a few others that you may incur under certain conditions. <a href=\"https:\/\/www.zonbase.com\/blog\/amazon-fba-fees-how-much-does-amazon-fba-cost\/#Amazon_FBA_Fees\">Learn more about Amazon FBA Fees<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Contact_Amazon_Seller_Support\"><\/span>How to Contact Amazon Seller Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you experience any issues with your seller central account, you can always reach out to Amazon&#8217;s customer service team for sellers, also known as Amazon seller support.<\/p>\n\n\n\n<p>All you need to do is to create a support ticket with the Amazon Seller Support team. Amazon also updated help pages that provide information and guidance about common seller central issues.&nbsp;<\/p>\n\n\n\n<p>To contact seller support, go to the top right corner of your seller central dashboard, and click on the \u201cHelp\u201d button.&nbsp;Then create a support ticket and view open cases.<\/p>\n\n\n\n<p><strong>Related<\/strong>: <a href=\"https:\/\/www.zonbase.com\/blog\/amazon-seller-support-contact-number-the-sellers-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to contact Amazon seller support<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With this <strong>Amazon Seller Central guide, <\/strong>you should be able to navigate the platform with ease now. Don\u2019t forget to check out and dive deep into these tabs on your own.<\/p>\n\n\n\n<p>In addition to taking advantage of Seller Central for a smooth sailing experience, you should use an Amazon seller tool to manage important aspects of your business. With <a href=\"https:\/\/www.zonbase.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zonbase<\/a>, you get access to over 20 tools designed to assist with product research, listing optimization, and sales optimization.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zonbase.com\/pre-register-email\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve decided to start selling on Amazon, then congratulations! &nbsp;This marketplace is the most popular e-commerce platform of our time. As a result, running a business there can be lucrative. Selling on a platform used by over 300 million consumers will help you reach a larger audience and increase sales.&nbsp; As a new seller,<\/p>\n","protected":false},"author":1,"featured_media":19475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[33,48,49,37,35,52,50],"class_list":{"0":"post-5546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-amazon-fba","8":"tag-amazon","9":"tag-amazon-fba","10":"tag-amazon-fba-for-beginners","11":"tag-amazon-product-research","12":"tag-amazon-seller-central","13":"tag-fulfillment-by-amazon","14":"tag-how-to-sell-on-amazon-fba"},"_links":{"self":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/5546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/comments?post=5546"}],"version-history":[{"count":45,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/5546\/revisions"}],"predecessor-version":[{"id":25154,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/5546\/revisions\/25154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/media\/19475"}],"wp:attachment":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/media?parent=5546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/categories?post=5546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/tags?post=5546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}