{"id":5864,"date":"2021-10-12T20:37:47","date_gmt":"2021-10-12T20:37:47","guid":{"rendered":"https:\/\/www.zonbase.com\/blog\/?p=5864"},"modified":"2023-03-01T12:49:10","modified_gmt":"2023-03-01T17:49:10","slug":"the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works","status":"publish","type":"post","link":"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/","title":{"rendered":"What Is An ASIN Number and How Does It Work?"},"content":{"rendered":"\n<p>Amazon has over 400 billion items in its catalog, across all Amazon marketplaces. This means that identifying, locating, and distinguishing items from one another can be quite a challenge. To help customers find items easily, Amazon issues a unique identifier to each product called an ASIN.<\/p>\n\n\n\n<p>What does ASIN mean on Amazon? As a seller, you need to know what an ASIN number is and how to use it correctly. Certain rules are tied up with these numbers, and you don\u2019t want to violate Amazon\u2019s rules and policies. Losing your eligibility to sell in the world\u2019s biggest online marketplace can be devastating. You don\u2019t want that to happen to you just because you didn\u2019t read about it well enough.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain what this number is, how to get one and how to use it correctly. But most importantly, we\u2019ll also learn how to use it to crush your competition in the AMZ marketplace.<\/p>\n\n\n\n<p>Ready? Let\u2019s get started.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a048f3b8c90c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a048f3b8c90c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#What_is_an_ASIN_number\" >What is an ASIN number?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#ISBN\" >ISBN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#UPC\" >UPC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#Why_is_ASIN_important_to_Amazon_and_third-party_sellers\" >Why is ASIN important to Amazon and third-party sellers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#What_is_an_ASIN_numbers_importance\" >What is an ASIN number&#8217;s importance?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#How_do_I_find_an_ASIN_number_on_Amazon\" >How do I find an ASIN number on Amazon?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#Product_detail_page\" >Product detail page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#Browser_URL\" >Browser URL<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#How_do_I_get_an_ASIN_number_for_my_product_listing\" >How do I get an ASIN number for my product listing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#How_to_create_a_new_ASIN\" >How to create a new ASIN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#How_to_use_an_existing_Amazon_ASIN\" >How to use an existing Amazon ASIN<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#How_to_Find_Product_ASINs_on_Amazon\" >How to Find Product ASINs on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#From_the_Product_URL_on_Amazon\" >From the Product URL on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#_Product_Detail_Section\" >&nbsp;Product Detail Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#Use_ASIN_Lookup_Tools\" >Use ASIN Lookup Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#How_to_track_your_competitors_using_Reverse_ASIN_on_Zonbase\" >How to track your competitors using Reverse ASIN on Zonbase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.zonbase.com\/blog\/the-sellers-guide-to-amazon-asin-what-it-is-and-how-it-works\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_ASIN_number\"><\/span><strong>What is an ASIN number?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most common questions newbies ask is, &#8220;what does ASIN mean on Amazon&#8221;. Beginners often ask what an ASIN number is, which is normal when starting out. Simply put, the ASIN acronym refers to Amazon Standard Identification Number. They are 10-character unique product identifiers consisting of numbers, letters, or a combination of both. Once added, they can be seen on the product page and product description of your listings.<\/p>\n\n\n\n<p>Amazon.com assigns these numbers to each product within its catalog. Because of this, no two items can have the same number assigned to them within the platform.&nbsp;Existing ASIN for a product is merged whenever another similar product is sold on AMZN.<\/p>\n\n\n\n<p>However, there is a catch. ASINs are unique only to one marketplace. This means the same product can have different ASINs, as long as they are not in the same Amazon marketplaces.<\/p>\n\n\n\n<p>So, how to get the ASIN number from Amazon? If the product is new and doesn&#8217;t exist in AMZN, then you need to create a new one for it. If the product already exists, you need to use the original ASIN for your listings.<\/p>\n\n\n\n<p>All items have their specific Amazon numbers, except books. Instead of using it, books use another convention system for cataloging, also known as the International Standard Identification Number (ISBN). Let\u2019s briefly discuss the other conventions used within the website to understand these requirements better.<\/p>\n\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ISBN\"><\/span>ISBN<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As discussed briefly above, ISBN stands for the International Standard Book Number. It is a unique identifier barcode that is used for commercial books. Within each ISBN code is a combination that can uniquely identify a single book. All ISBNs that were assigned after January 2007 have 13 digits. At the same time, the ISBNs we assigned before January 2007 contain only 10 digits. Most ISBNs are printed on the book\u2019s back cover, although some might be printed inside the book cover itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UPC\"><\/span>UPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Universal Product Code (UPC) is a code printed on commercial packaging to help identify a certain retail item. Like the ISBN, this is a unique code for every commercial and retail product. It mainly consists of two parts. First is the machine-readable barcode, a series of unique horizontal black bars that machines can only read. For human beings who want to read the code manually, a unique 12-digit number also comes beneath the barcode.<\/p>\n\n\n\n<p> What is an ASIN number\u2019s difference with UPC? Both codes aim to help retailers identify a unique item. However, there is also a big difference between the two of them. UPCs are used worldwide, while ASIN numbers are known to only work on the Amazon marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_ASIN_important_to_Amazon_and_third-party_sellers\"><\/span><strong>Why is ASIN important to Amazon and third-party sellers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zzQfKsmlANgQcYAIKtNEqcAZl6J-3RyHcR1VL_iYWFu7O695S9ce0U_3gzyQzHKzcODv7s9HJJ_YDAGqCtvvRfeE6gkjJkKNGm4Yl2u7mHCuCif6pcXgrcKgGnLiuhNPuPENfttk\" alt=\"what is an asin number's importance\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_ASIN_numbers_importance\"><\/span>What is an ASIN number&#8217;s importance?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that we know what an ASIN number is, the next question is this: why is it important for a seller? Do you need it before you can start selling on the website? What happens if you don\u2019t have one?<\/p>\n\n\n\n<p>The importance of ASIN is that you can legally spy on your competitors. Because you have access to their unique identifier, you can quickly identify the strengths and weaknesses of your competitors. You can find out what makes their listings good and what makes their listings bad. You can pinpoint with accuracy what are the keywords are that make them successful in advertising. You can even identify keywords that you can target to compete with them. All of this can be done with just a few clicks of a button.<\/p>\n\n\n\n<p>ASINs are only used by Amazon, unlike other IDs. Other identifiers such as UPC, are used by many other platforms. Amazon uses the number to organize its vast catalog so customers can have a seamless shopping experience. Thanks to the number, They can easily bring relevant and accurate results when customers search for an item. They also enable customers to search across multiple<a href=\"https:\/\/www.zonbase.com\/blog\/top-10-best-selling-product-categories-on-amazon-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\"> product categories<\/a>.<\/p>\n\n\n\n<p>Third-party sellers use them to identify their products. Therefore, they will not list your product in their search results if you don&#8217;t use the correct number. Amazon sellers can also use these numbers to track their competitors through a reverse lookup using Amazon seller software. We\u2019ll tell you more about this trick later, so keep reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_find_an_ASIN_number_on_Amazon\"><\/span><strong>How do I find an ASIN number on Amazon?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So what is an ASIN number\u2019s easiest way to get found? There are two major ways to find a product\u2019s unique number. You can either search the detail page or the URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_detail_page\"><\/span><strong>Product detail page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> On Amazon, sellers often must put essential information on their product listings. This makes it easier for customers to see the information they need in one go. For locating the ASIN, a similar concept can be applied. You can find a product\u2019s number in the product information segment at the bottom of a product detail page, as shown in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6cBHazEup9huEwzHF04GGfJ-KoYAipOlwoSiHrCIL2wuzPbFHpM52N6G_c4SMdoIyXgJIMa4RMeTTokgmIMasVt5V4UTcjaCTr4NLf6ZPMDTt5dU8aaVw4DLwEJwpK1zFuBQgYyJ\" alt=\"product detail page\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Browser_URL\"><\/span><strong>Browser URL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want to know a simple trick to quickly and accurately locate this number without having to read any information? Well, here is an underappreciated but very effective way to do it. To know what is an ASIN number of a product, check the URL bar of your browser. You can quickly find the number in the URL within the address bar. Just scan the whole URL of the item you are interested in. The number comes after the product&#8217;s name and \u201cdp\u201d, as shown in the image below.<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"221\" alt=\"product listing\" src=\"https:\/\/lh5.googleusercontent.com\/CVUd7G5GT_xsOxzpFfEBXLDGaxgYmCGBCNJ-khGvpAyPBnuQavMJyhHv_hfdVKO7U6ScrzDJcnmQpz60g0K2xABzAr7BIm2T2d9Syr6BN9RBTC45NjjIW1Ta4kxDDFgsyTpHLfgV\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_get_an_ASIN_number_for_my_product_listing\"><\/span><strong>How do I get an ASIN number for my product listing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As mentioned earlier, Amazon numbers are used to identify each item in Amazon\u2019s catalog. They are present in every listing that exists on the platform. The number for your product listing depends on the kind of product you are selling. To know more about what is an ASIN number should be associated with your product, read on.<\/p>\n\n\n\n<p>Are you a unique brand owner, private label seller, or exclusive wholesaler on the AMZ website? If your answer is yes, then most likely, your product does not yet exist in Amazon\u2019s catalog. You have to create a new listing to get your unique product listed on AMZ\u2019s catalog. Once you create a new listing, Amazon will assign your product a unique ASIN as an identifier.<\/p>\n\n\n\n<p>Are you a retailer or a reseller, for instance? How about a retail arbitrage seller or non-exclusive wholesaler on AMZ\u2019s website? If that is the case, you will not need to create a new one. Since you are simply selling existing products that already have their own ASINs, you are already covered. All you need to do is match your product to the existing catalog and add your offer to the listing.<\/p>\n\n\n\n<p>Take note that this is a fundamental rule you must keep in mind. If you don\u2019t want to violate rules and get into potential trouble, make sure to understand this part. This distinction is crucial because they prohibit sellers from creating a new one for a product that already exists within Amazon\u2019s catalog. If you violate this rule, your selling privileges may be temporarily suspended or permanently removed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_new_ASIN\"><\/span><strong>How to create a new ASIN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To create a new number, you must create a new listing. But first, you need to know your product ID, also known as Global Trade Item Number (GTIN). Some common examples of GTINs are Universal Product Codes (UPC), International Standard Book Numbers (ISBNs), and European Article Numbers (EANs). Product IDs can be found above or below the barcode on the product packaging.&nbsp; They use these product IDs to create or match their unique ASIN numbers.<\/p>\n\n\n\n<p>If you are the manufacturer of your product or a private label seller, and you don\u2019t have a UPC, you will need to obtain one from<a href=\"https:\/\/www.gs1us.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"> GS1 US<\/a> (if you are a U.S. seller). For books, you can obtain an ISBN from the<a href=\"https:\/\/www.myidentifiers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> US ISBN Agency<\/a>.<\/p>\n\n\n\n<p>The next step is to open your Seller Central account, click the Inventory drop-down menu, select Add a Product &gt; I\u2019m adding a product not sold on Amazon. Upon selecting the product category, you will be required to fill in some details within the Vital Information and Offer tabs such as Product ID, Product Name, Brand, Condition, Price, etc.<\/p>\n\n\n\n<p>After submitting the required information, They will assign your product an ASIN number and publish your product details page.<\/p>\n\n\n\n<p>Creating a new one is beneficial for your business as it means you\u2019re the only seller for that product, and you have few direct competitors. This improves your chances of winning the Buy Box, leading to increased sales.<\/p>\n\n\n\n<p>You should note that they limit the number of ASINs you can create in a given week until you have established a sales history with them. The more sales you make, the more ASINs and listings you can create. So, if you are a new seller, you should prioritize winning products for your listing to increase sales rapidly.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Reverse ASIN -  Dominate the Competition by Finding the Keywords They Rank For!\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/n7osmRWHZW8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_use_an_existing_Amazon_ASIN\"><\/span><strong>How to use an existing Amazon ASIN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As a reseller or retailer, you need to use the number already assigned to the product. This means you only have to match your product to the existing product listing.<\/p>\n\n\n\n<p>In your Seller Central account, click the inventory drop-down menu and select \u2018Add a product.\u2019 You can search for the existing product within their catalog by typing the product\u2019s name, UPC, EAN, or ISBN in the search box. You can also search for the product using its ASIN number if you already have it.<\/p>\n\n\n\n<p>Once Amazon brings up existing listings, choose the listing that best matches your product. The next thing to do is select a condition, then click \u2018<a href=\"https:\/\/www.zonbase.com\/blog\/how-to-sell-on-amazon-top-10-best-secrets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sell this product<\/a>\u2019. You will be required to fill in your offer details (price, quantity, condition) after which you click \u2018save\u2019. Your offer will be added to the existing listing.<\/p>\n\n\n\n<p>Now that you know how to correctly use ASINs for your listings, let\u2019s show you how to find product ASINs on Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Product_ASINs_on_Amazon\"><\/span>How to Find Product ASINs on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can pull product ASINs from the Amazon website. Every product has an ASIN and it&#8217;s easy to find a product&#8217;s ASIN if you follow the steps listed below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_the_Product_URL_on_Amazon\"><\/span>From the Product URL on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you click on a product on Amazon, the ASIN is usually embedded in the product URL, so this is the quickest approach to finding the ASIN for any product you want to sell. <\/p>\n\n\n\n<p>You can check through the URL to pick out the ASIN, it is an alphanumeric 10-digit code. If you cannot identify the ASIN number easily, you can use the search bar or the &#8216;Add product&#8217; tab on your Amazon Seller Central account. You can search using the product model, UPC, EAN, and product name; the product&#8217;s ASIN will show after &#8220;dp&#8221; and the product name.<\/p>\n\n\n\n<p>Here&#8217;s what the ASIN looks like in the product URL:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1015\" height=\"283\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/ASIN-SNip-url.png\" alt=\"\" class=\"wp-image-23191\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/ASIN-SNip-url.png 1015w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/ASIN-SNip-url-300x84.png 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/ASIN-SNip-url-768x214.png 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/ASIN-SNip-url-150x42.png 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/03\/ASIN-SNip-url-450x125.png 450w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Product_Detail_Section\"><\/span>&nbsp;Product Detail Section<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have a long list of products, you cannot manually click through all of the links to pick out the product ASINs. In this case, the product detail section is a faster route for picking out product ASINs.<\/p>\n\n\n\n<p>Here&#8217;s what the ASIN would look like in the product detail and additional information section. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/amazon-asin.com\/blog\/wp-content\/uploads\/2021\/08\/image-1.png\" alt=\"ASIN number Additional Information\" class=\"wp-image-884\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_ASIN_Lookup_Tools\"><\/span>Use ASIN Lookup Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you do not want to manually lookup product ASINs, there are many software options available to help you lookup and identify your product ASIN. The ZonBase Reverse ASIN tool is one of them. We&#8217;ll tell you about this tool in the next section and also show you how to use it to reverse search your competitors ASINs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_track_your_competitors_using_Reverse_ASIN_on_Zonbase\"><\/span><strong>How to track your competitors using Reverse ASIN on Zonbase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know what is an ASIN number, the next step is to maximize it to crush your competition. Did you know that these unique identifies are useful for product identification? One of the most important functions of this number is the ability to reverse identify your competition accurately. With this feat, you can use your competitor\u2019s ASIN number to check out the keywords they use for organic ranking. You can even use it to spy and reverse-engineer their pay-per-click (PPC) campaigns.&nbsp;<\/p>\n\n\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n\n\n\n<p>However, you need access to a third-party software tool that is powerful enough to accomplish this feat. You can\u2019t simply brute-force your way into the database of AMZ without help from software. This is where Zonbase comes in.<\/p>\n\n\n\n<p>Voted as the top 1 most accurate and bang-for-the-buck software service for AMZ sellers, we recommend using Zonbase. It has 13+ tools and services that range from keyword and product research up to listing optimization. The <strong>best Amazon seller tool<\/strong> for the Reverse ASIN lookup is Zonbase\u2019s<a href=\"https:\/\/www.zonbase.com\/reverse-asin\" target=\"_blank\" rel=\"noreferrer noopener\"> Reserve ASIN<\/a>.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to perform a reverse lookup to spy on your competitors using the<a href=\"https:\/\/www.zonbase.com\/reverse-asin\" target=\"_blank\" rel=\"noreferrer noopener\"> Reverse ASIN<\/a> tool on Zonbase<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search for your competitor\u2019s using any of the methods outlined above<\/li>\n\n\n\n<li>Next, open the Zonbase Reverse tool and input your ASIN into the search box. Here\u2019s what it looks like:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-1024x580.jpg\" alt=\"\" class=\"wp-image-19126\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-1024x580.jpg 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-300x170.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-768x435.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-150x85.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-450x255.jpg 450w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1-1200x680.jpg 1200w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/rever-asi-27-1.jpg 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Then you type your competitors\u2019 ASIN in the next field<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-1024x583.jpg\" alt=\"\" class=\"wp-image-19128\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-1024x583.jpg 1024w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-300x171.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-768x437.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-150x85.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-450x256.jpg 450w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6-1200x684.jpg 1200w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-1-6.jpg 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once you click \u2018Analyze\u2019, the Reverse tool will bring up your competitor\u2019s keywords, your rank, their rank, and their monthly search volume. From the results, you can take high-performing keywords and use them for your<a href=\"https:\/\/www.zonbase.com\/listing-optimizer\"> product listings<\/a> and<a href=\"https:\/\/www.zonbase.com\/ppc-autopilot\"> PPC campaigns<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"528\" src=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-2.jpg\" alt=\"\" class=\"wp-image-19129\" srcset=\"https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-2.jpg 873w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-2-300x181.jpg 300w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-2-768x464.jpg 768w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-2-150x91.jpg 150w, https:\/\/www.zonbase.com\/blog\/wp-content\/uploads\/2023\/01\/Reverse-ASIN-too26-2-2-450x272.jpg 450w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<p>Very easy, right? To use this nifty tool, all you need to do is sign up for Zonbase. In addition to the Reverse ASIN tool, you get access to 12 other tools designed to help with product research,<a href=\"https:\/\/www.zonbase.com\/listing-optimizer\" target=\"_blank\" rel=\"noreferrer noopener\"> product listing optimization<\/a>, PPC campaigns, and more. If you are wondering what an ASIN number\u2019s other use is, then you just found the answer. You can learn much more about your competition using Zonbase\u2019s reverse lookup tool. This tool will allow you to use your gathered information to increase your sales and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So what does ASIN mean on Amazon? Simply put, it is a unique identifying number that makes it easier to sort out the catalog of all products listed on AMZN. Understanding what Amazon ASIN is, and how it works, is crucial to your journey as an Amazon seller. Using this correctly will boost sales by helping customers find your products easily while shopping on Amazon. It can also help you organize your listings and improve product information searchability. In the right hands, this information can help you improve your AMZ business.<\/p>\n\n\n\n<p>And not only can you use an ASIN number to dominate your competition on Amazon, but you can also use it to gain insight into your performance.<\/p>\n\n\n\n<p>Now that you know what an ASIN number is, the next thing do is use it to improve your business. With the Zonbase tool, this can be done with just a few clicks of a button. To thrive on Amazon with Zonbase, <a href=\"https:\/\/www.zonbase.com\/pre-register-email\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for a free trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has over 400 billion items in its catalog, across all Amazon marketplaces. This means that identifying, locating, and distinguishing items from one another can be quite a challenge. To help customers find items easily, Amazon issues a unique identifier to each product called an ASIN. What does ASIN mean on Amazon? As a seller,<\/p>\n","protected":false},"author":1,"featured_media":19364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[189,190],"class_list":{"0":"post-5864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-amazon-fba","8":"tag-amazon-asin","9":"tag-asin"},"_links":{"self":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/5864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/comments?post=5864"}],"version-history":[{"count":29,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/5864\/revisions"}],"predecessor-version":[{"id":23202,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/posts\/5864\/revisions\/23202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/media\/19364"}],"wp:attachment":[{"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/media?parent=5864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/categories?post=5864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zonbase.com\/blog\/wp-json\/wp\/v2\/tags?post=5864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}