As the Amazon marketplace evolves, many entrepreneurs face a pivotal question: **Should I sell as a 1P (First-Party) or 3P (Third-Party) seller?** Each option presents distinct advantages and challenges that can significantly impact your business strategy and success on the platform. Understanding the Difference: 1P vs. 3P Selling What is Amazon 1P Selling? Amazon 1P sellers operate as vendors, selling products directly to Amazon. This relationship allows sellers to offload logistical burdens, as Amazon handles distribution, fulfillment, and customer service. Your products will be listed under Amazon’s name, meaning they’ll be labeled “Ships and Sold by Amazon.com.” Pros of 1P…
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