It’s no secret that Amazon seller tools give you a headstart when starting your Amazon business. From finding winning products to doing keyword research and optimizing your listings. Amazon seller tools assist you with key processes that can be complex and confusing.
Most newbie Amazon sellers start on a limited budget. So you may not be able to invest in a great all-in-one AMZ seller tool from the get-go. Luckily, there are tons of free AMZ seller tools you can take advantage of. These free tools are equally effective and will serve you until you can afford an all-in-one AMZ seller software.
In this article, we’ll share a list of the best free AMZ Amazon seller tools to begin your Amazon journey with. Let’s dive in.

Keepa
Keepa is a free tool that keeps track of prices on Amazon marketplaces. Keepa’s Chrome extension presents a graph showing a product’s price history. The graph comes up when you check a product detail page on AMZ.
Keepa also allows you to track price changes for specific products. The tool also alerts you when the price drops below your desired price. This is especially useful if you’re a retail arbitrage or online arbitrage seller. You will find the tool helpful if you’re looking for low-priced products to resell.
Keepa also has a Daily Deals feature. The feature displays products with price drops across various categories.
CamelCamelCamel
CamelCamelCamel is a free AMZ price tracker that works similarly to Keepa. CamelCamelCamel displays the price history charts of products. It also helps you to track drops in product prices, then sends you notifications. CamelCamelCamel and Keepa differ. This is because the former’s price history charts cover a longer period.
You can use the CamelCamelCamel website directly. Or you can use a bookmarklet that will redirect you to the CamelCamelCamel website. Alternatively, you can download its browser extension. The extension works for Chrome, Microsoft Edge, and Firefox
Unicorn Smasher
Still struggling to decide what to sell? The Unicorn Smasher tool is the free AMZ Amazon seller tool you need. This Chrome Extension tool is an indispensable Amazon product research tool. The Unicorn Smasher shows you relevant data about products on the search results page when you run a search.
The data includes price, best sellers rank, and estimated Amazon sales. You can also gain an idea of the estimated revenue, the number of views, and the rating.
AMZBase
AMZBase is a free AMZ Amazon seller tool that will speed up your product research process. It also helps you get a product’s ASIN and title description in a little time. The best feature of AMZBase is how it grants you access to other websites.
With one click, you can get a product’s price history chart from CamelCamelCamel. You can even source similar products from suppliers on Alibaba. Or view listing information on other e-retail websites. AMZBase also helps you calculate profits if you use Amazon FBA.
Product Sourcing Tool
The next step after deciding what products to sell on AMZ is to source the products. To do this, you will need a reliable supplier. Seller App has made this process easier and more efficient. Their free Product Sourcing tool will help you. This tool generates a list of suppliers on Alibaba.com when entering a product name or keyword. You can also filter the search results to find the most suitable supplier for your business.
Amazon FBA Calculator
Although AMZ itself does provide a free FBA Calculator. We’ve placed the free FBA Calculator offered by AMZScout on the list as it’s more detailed. Before choosing to sell a product using FBA. You need to estimate its potential for profit by taking all fees and costs into account. This will help you decide if it’s worth selling or not.
The Amazon FBA Calculator helps you with this important decision. This calculator breaks down your total FBA Fees. The fees are usually classified into storage and fulfillment fees and referral fees. Then, it shows your profit per unit and net margin. It also shows your expected return on investment and estimated monthly profit.
You don’t have to leave the product page to use this FBA Calculator. You can run the Chrome Extension tool while browsing on Amazon.
Sonar Tool
Optimizing your listings with relevant keywords is key to your success on AMZ. Sellics offers a free Amazon keyword tool called Sonar, and it is a great place to start. Sonar has a database of millions of keywords used by actual shoppers. It is a handy tool for generating relevant keywords. This free seller tool also allows you to do a reverse ASIN lookup. A reverse ASIN lookup will help you find out the keywords your competitors are ranking for.
Google Keyword Planner
Although not designed to cater (only) to Amazon sellers, the Google Keyword Planner can serve as a powerful keyword tool. You can use the Google Keyword Planner to generate many keyword ideas based on a general keyword. You can also view the monthly search volume. With this, you can tell the level of competition for the general keyword and related keywords.
Related: Best Amazon Product Finder Tool
Google Trends
Google Trends is another non-Amazon seller tool that will yield great results. All you have to do is to use it creatively. Google Trends shows you the historical trend and pattern of given search terms. By learning how keywords have performed over time. You can discern when to use certain keywords in your product listings or PPC Campaigns.
Bitly
Bitly is a URL shortener that every Amazon seller should take advantage of. With Bitly, you can promote your product links. With Bitly, you can track the number of times your link was clicked on. You can also gain some insight into the level of interest in your products. Bitly also has a ton of free resources Amazon sellers will find helpful.
11. AMZ Finder
As an Amazon FBA seller, you need this powerful review management tool to monitor your feedback and reviews. It once offered a free plan that allowed small Amazon sellers to send monthly request emails. Although this tool no longer offers a free plan, it does offer a free trial. Amazon FBA sellers can apply for a free 30-day trial.
This allows them to try for free first without any cost and then sign up for a $19/month plan. Optimizing your listings for the best conversion rates can help you increase sales. It also boasts a flexible pricing plan and an extensive blog section. . The blog offers product comparisons and helpful selling tips.
12. DS Amazon Quick View
This tool is a free chrome extension tool for productivity tracking. You can glance through important product information. This information includes ASINs, sales rank, and customer ratings on Amazon product pages.
Although the software is free to download. Users should understand that there is a charge for support. So they may benefit more from a forum to resolve issues.
13. Online Unit Converter
Sellers usually need to convert length and weight. Especially if you handle shipping by yourself. It is a simple and efficient tool that you can use to convert lengths and weights. It doesn’t need you to download an app or chrome extension. Just bookmark the link, and you’re ready to go.
Besides, all units within a category are on the same screen. So there’s no need to switch between screens to check new unit conversions.
14. Price Intelligence
As a seller, gaining insight into the market before launching a product is important. Market research, especially where prices are concerned, is crucial. This tool is a price optimization tool. It also doubles as a retail management system.
Retailers and manufacturers who want to keep their prices stable can also use the tool. If you aim to increase your estimated sales and chances of profitability, this tool is ideal for you. It avails you of the information you need in a few clicks.
The software comes with a free version and allows API access.
15. AmazeOwl
This is a free product research tool for Amazon fba sellers who want to discover new products on Amazon. The AmazeOwl platform identifies high-value products for you. It also helps you understand these opportunities.
This Amazon seller tool helps you gain an in-depth understanding of the marketplace. It provides important product data needed to help Amazon fba sellers make the right choice. There is a simple 5-star ranking system for products to show you the ease of entry and potential profits. Learn which images to use for your product, how many reviews you need, and what pricing strategy is best.
The tool comes with a free plan. But if it doesn’t serve you to your satisfaction, you can upgrade to a paid plan.
Related: Best AMZ Keyword Tools For Sellers
What Is The Best Amazon Seller Tools?
Amazon fba sellers struggle with a wide range of daily tasks, many of which determine the success of their businesses. These tasks include product research, keyword research, and listing optimization. Some sellers also make use of sales estimators and pricing tools.
But, free seller tools offer limited features. So they may not be stable options if you’re looking at the long run. The best AMZ software provides the best Amazon seller tools in one place. Not to forget that this software also has to be reasonably priced.
ZonBase is the best AMZ software for 2021. The software comes with a set of product research tools. The tools are capable of bringing you the best product options. It also comes with keyword research and listing optimization tools. All these tools are designed to help you scale your Amazon fba business. The good part is that you can access these tools in one place.
Features
Tools | Uses |
ZonResearch | Browse Amazon’s database of more than 20 million products to find the hottest products in your niche. |
ChromeExtension | Access best-selling products and product information with this tool |
Sales estimator | Discover how much each ASIN sells on Amazon, and carry out effective price comparison. |
ZonTracker | You can view Amazon’s search rankings for any product. |
Keyword | Find out how to use the right keywords for your products. This will help you rank well on Amazon and appear on page one of searches. |
Reverse ASIN | Monitor your competitors’ keywords and dominate the market. |
Hot Products | Browse Amazon’s bestselling products. You can also access a supplier database for each product. |
Listify | Improve the efficacy of your product listings by including target keywords. |
Listing Optimizer | Make your product listings search engine friendly as well as customer friendly. |
PageOne | A guide to reaching the top of the search results. |
PPC AutoPilot | Automate your PPC campaigns for increased visibility |
Product Validator | Expert input to help validate your product choices |
Photo Enhancer | Convert visitors into buyers with captivating product images. |
Mentorship | Expert guidance and accountability to help you on your journey. |
Pricing
ZonBase offers two paid plans. The software doesn’t come with a free version. But there is a 7-day free trial available for sellers who want to test the tools. Once the free trial expires, you will have to upgrade to a paid plan.
You can opt for the standard plan at $37/month or $444/year. Or you can choose the legendary plan at $67/month or $804/year. The software also comes with a 30-day money-back guarantee.
In contrast to other tools that are strong in only one area or two, ZonBase has its strengths in many areas. ZonBase stands out from the other tools in that it can deliver on every level. There is also a higher tier service available with Intensive live Q&A and includes many other benefits to help increase your sales on amazon.
Conclusion
With these 10 free Amazon seller tools we’ve listed, you’re sure to start your business on a high note. But, if you want to build and scale your FBA business, you can’t rely on free tools forever.
After you’ve made a considerable amount of profit. You should consider investing in a comprehensive Amazon seller tool like Zonbase. Instead of using many tools for product research, keyword research, and listing optimization.
You can use Zonbase to seamlessly carry out these processes. Zonbase boasts 20 tools that are sure to enhance efficiency in your business operations. The tools also give you an edge over your competitors.
Happy Selling!