Success on Amazon is largely dependent on your ability to find the best-selling products on Amazon. Amazon provides you with a plethora of product options for your store. On one hand, the countless options may be a boon, on the other hand, it can get overwhelming.
The selected product category defines your business growth and success rate. Therefore, product research is the most crucial part of your business. Now that the world has gone digital and people have stopped going to any local stores for shopping, Amazon sellers have got an even larger customer base.
There’s a huge chance of sales, but the competition is fierce and the only way to succeed is to find the best-selling products on Amazon.
Table of Content
- An introduction to the best sellers on Amazon.
- Find best selling products that suit your selling needs
- Best selling product categories
- How to carry out Amazon product research
- Amazon product selection tips
Introduction to the Best Selling Products on Amazon.
Because Amazon has a dedicated and widely searched best-seller category section, you always have an opportunity to decide the most profitable category for yourself. Simply put, Amazon is dedicated to helping you find the most frequently bought items on Amazon. To do this, they have put together a regularly updated list of best-selling products on Amazon.
Since it is a highly volatile market, you must always keep an eye on what is trending. Another product can replace the chosen product at any minute. This happens most to the seasonal products and products that are sold during the holiday seasons.
Also, some products never fail Amazon sellers. For instance, items like books and electronics are always on top of the list. You can always choose items in this category considering the demand and profitability in the target market.
The term Best Sellers Rank (BSR) is a score that is given to the products as per their sellers rank. It is divided into two categories- the first score is given based on the product category, and the second one is given per the sub-category. In other words, the first category ranks the products as per their primary category and the second one ranks them as per their sub-category.
Find Best-Selling Products on Amazon Using Amazon’s BSR
If you want to appear on the first page of search results, you cannot browse categories and make random selections. You have to be strategic if you want to attain profitability. Besides ranking, sellers also need to consider various other aspects that directly and indirectly help them increase profitability. You must have a good understanding of the Amazon FBA fees, shipping costs, durability, size, and weight of the product to make it fairly easy for you to sell your product with a good profit margin.
You always have to pay attention to the metrics you can leverage to stay on top of the Amazon game. You can also browse categories to search for items that cost between $10 to $50. In other words, choose items that have high demand and low competition. This way, you can always stand out from your competitors.
Amazon’s BSR is always helpful in finding the top-selling things on Amazon and choosing a niche with a high chance of success. The items are already profitable on Amazon, all you have to do now is optimize your listings for more visibility.
The “frequently bought together” and “customers also bought” sections also allow you to see what related products customers are more interested in and are paying for.
You can also use ZonBase’s ZonResearch tool to find the top-selling things on Amazon using filters based on your preference. You can choose to find products in specific categories or you can use keywords and other characteristics to specify your preference.
Best Selling Product Categories
Let’s quickly dive into the core of the subject matter. The following are the best-selling products on Amazon. Read the article till the end to find what specific categories and subcategories of products are great performers under the respective headings.
Specific categories like books, clothing, and kitchen sell well throughout the year, while other products may have seasonal demand and outstanding sales performance. Here’s a list of categories that are constantly topping the chart on AMZ.
- Gift Cards
Amazon gift cards can be used to buy a wide variety of products, and it’s not a surprise they are on the list of categories to sell. This is why Amazon gift cards are classified as one of the best-selling products. If you buy a gift card, you can load it with a certain amount of money and gift it to others. Afterward, the other person can purchase any product on Amazon.
When it comes to the top-selling things on Amazon, electronic items are in the first place. This category is constantly updated because of the wide variety of products it encompasses.
Another factor for its never-diminishing profitability is the advancement of technology. Every year, new brands create products in this category that quickly become the best-selling products on Amazon.
Related: How to sell on Amazon FBA
Some of the popular categories under this category are:
- Multi plugs
- Voice control equipment
- Wireless speakers
- Photography and Camera
Cameras and other photography equipment are currently best-selling items that can be explored extensively by new sellers. Also, this category is brand-specific, and you always have to pay attention to the brands your customers favor and deal accordingly.
Some of the popular items under this category are:
- Camera stands
- Lightning equipment
- Telescope and Binoculars
- Security cameras
- Video Cameras
Throughout the last few years, teens and adults have become more interested in videography and graphics. This category provides all the equipment and instruments needed by videographers. Also, the demand is high, and any new seller can enter the market with items in this category.
The entertainment sector is ever-evolving with new technologies, and videography is an integral part of the sector. It is a booming business and you can make a good fortune selling products related to videography.
Bestsellers in this category include:
- Gaming control
- Gaming headset
- Battery packs for controllers
- Gift cards for Playstation, XBOX, Nintendo, etc
- Control pads and gaming mouse
No matter how many technological advancements we accomplish, books are special in human hearts. So, it is unsurprising that books are still among the top-selling products on Amazon. Also, if you want to start out selling on AMZ with zero capital, you can declutter your bookshelf and sell books on AMZ.
Books have a simple selling process and can be sold easily. Many book categories or genres include fiction, romance, fantasy, mystery, etc. The options may be a boon, but you should look for the best-selling Amazon book categories if you want to make a profit. And if you like, you can mix all the genres to make a good heap of products based on market demand. Just ensure you choose an in-demand genre before you decide to sell books on AMZ.
Many people no longer buy hard copy books on Amazon, though, so you may not make as many sales as you expect. This is because AMZ runs a kindle store that allows people to browse, buy, download, and read eBooks. And seeing as phones are more accessible these days, many people prefer to sign up for AMZ’s kindle store. And if you’re a customer who’s in need of books in any genre, check AMZ. There’s a book on Amazon for you.
- Clothing, Shoes, and Jewelry
This is the category with the largest number of items. Hence there are already a large number of sellers selling under this category. So, there is always a risk in choosing this category if you dive in without a detailed investigation. By focusing on a specific customer group, you will stand out and make your brand.
Yes, some sellers sell beautiful clothes and jewelry, but they cant bag a handsome revenue. Your items need to be attractive and have a unique selling point. By doing this, you can always sell more than your competitors.
Some of the best items in this category are as follows:
- Shorts for men and women
- Undergarments and swimwear
The above categories were the primary ones currently being sold on Amazon. Apart from these extremely demanding items, other items are giving a head-to-head competition and can anytime be the next best-selling product on Amazon. Some of the promising product categories are as follows:
- Beauty and Personal Care Products
Every person is super conscious about their health nowadays. Also, the use of beauty products is ever-increasing. Personal care and beauty products for hair, skin, and oral hygiene are taking over the market quickly.
Above all, staying healthy and looking beautiful is the main part of presenting yourself to anyone. And, that’s the main reason Amazon has qualified this category under the best-selling products on Amazon category.
There are millions of beauty products, and every day millions of others are being added to this category under the tag of being natural, organic, and chemical-free. Sellers can explore this category because the beauty products industry is already generating billions of dollars.
- Deodorants and perfumes
- Body creams
- Makeup accessaries
- Bath and bathing accessories
- Foot and nail care
- Home and Kitchen
This category is the most important category for everyone who has a family and other related stuff. Some of the best subcategories under this category include furniture, air purifiers, cleaning utilities, and other kitchenware.
Some other products include home decor and other products related to storage and utility organization. The seasonal decor and other stuff that is required for household purposes rank high on Amazon.
- Pet Supplies
This category has been growing steadily as more and more people are interested in pets. This field is diverse and allows many sellers to explore new avenues for business. You can take any category from dogs, cats, fish, and other animals as your preferred category. Various products can be sold to make this category rich and diverse.
- Sports and Outdoors
Sports and other outdoor workout items are also considered as best-selling products on Amazon as more people are involved in various indoors as well as outdoors sports.
Related equipment like sportswear, shoes, and other related items tend to sell more because of high demand. If a seller is considering targeting this category, you must pay great attention to amazon product images and keywords. It will be an asset if you can include lifestyle images.
How To Carry Out Amazon Product Research
Product research is a crucial aspect of every Amazon business. Without it, scaling an Amazon business is an impossible feat. Hence, sellers who do not know how to execute these tasks often struggle. Here’s how to carry out product research to find the best-selling products on Amazon.
As with everything else on Amazon, you have a choice. In other words, you can decide to carry out your research manually or automate it using Amazon seller tools.
This method usually involves two steps.
- Amazon Best Seller Rank (BSR)
No matter how skilled you are, it is unlikely that you’ll be able to guess the best-selling products on Amazon correctly. No one can tell the profitable product categories better than Amazon, and this is where the Bestsellers list comes in.
The Bestsellers list is a database that contains a list of the most profitable product categories and subcategories on Amazon. Also, the list provides detailed information about every product, this will help you make an informed choice.
Sellers who opt for automated research will still find the BSR list very useful. One tip that will certainly come in handy is to choose products that are not on either extreme of pricing.
- Carry Out Competitive Analysis
Competitive analysis is simply checking out what the trend is. In other words, what are your competitors selling? Which products have high demand or low competition? Check out their product listing pages and their official website if they have one.
This information tells you what items are selling well, the ones that are getting good ratings and reviews, and the ones that are not doing so well. Alternatively, you can check the kind of service your competitor offers by making an order. Please pay attention to their strengths and weaknesses, then improve on them.
Running an Amazon business involves a wide range of processes, so you can’t afford to spend all your time trying to find the best-selling products on Amazon. Hence, automating your product research process is a great idea. To do this, you can make use of Amazon FBA software like ZonBase.
If you use reliable software, you will be able to find the best-selling products on Amazon in no time. Even though you will incur some extra costs if you opt for this method, software like ZonBase will give you value for your money.
ZonBase is an Amazon FBA software that contains various Amazon seller tools for product research, keyword research, and listing optimization. The software offers 4 tools for product research, here’s what they’ll help you do:
The ZonResearch tool from ZonBase helps you find lucrative products in your niche. Using ZonResearch, you can identify and rank the most profitable products in any niche in only a few seconds. This tool also comes with a preset feature that allows you to search based on your preference and save your preferred specifications for later use.
- Hot Products
The Hot Products tool from ZonBase is an Amazon seller tool that creates a solid, accurate, and up-to-date database using important data, sales trends, and reviews. With this tool, you not only have access to good product suggestions but are also provided with suppliers from which you can purchase them.
- Product Validator
This tool will help you narrow down the list of profitable product options created with the first two tools. ZonBase product validator leverages the expertise of ZonBase’s Amazon experts to help you effectively scale your Amazon business.
- Zon Chrome Extension
This tool allows you to spy on your competitors and see what products are performing well before you make a final product selection. Zon chrome extension provides comprehensive information about any product you decide to sell.
The tools are uniquely designed to bring you the best-selling products on Amazon using the sales trends, Amazon BSR, and competitive analysis.
Amazon Product Selection Tips: What to Look For
Avoid choosing products on either extreme of the pricing spectrum. If a product is too cheap or too expensive, your profit margin will suffer, and you’ll also make few sales. Hence, it’s best to choose products that cost about $15-$50 after all fees have been included. Also, fix competitive prices. If you sell to Amazon prime members, ensure you factor in shipping costs when fixing prices.
- Position on Amazon’s BSR list
Although the BSR list is a good way to find the best-selling products on Amazon, not every product is guaranteed to make sales. It is recommended that you choose products that do not rank below 5000.
By collecting 3-5 products with a BSR ranking of 5000 in your main category, you are guaranteed to sell a huge volume. There are higher odds of success if there are more products with low BSR ratings.
Choose small, lightweight products, preferably those weighing less than 3 pounds. The larger the product size, the higher the FBA fees you’ll incur. This can harm your profit margin or cause you to run at a loss.
- Minimal Competition
In-demand products with little competition are a great choice. Also, avoid choosing product categories that are already saturated with big brands. Starting with a product that has relatively little competition is preferable to competing with products already with famous brands. Also, consider using FBA since it’ll give you more credibility, and you can even sell to Amazon prime subscribers.
Amazon has more than 400 million products. Among these products, only a few categories are the most trending, and the best-selling products on Amazon can change at any time. You can maintain your ranking if you work on creating value with the most essential products to sell on Amazon.
The research phase can be cumbersome, but once you get the right product in your bag, you can run the business on autopilot. Several Amazon seller software tools can help you research the best products to sell on Amazon. Also, you can be sure of making sales if you use all the tips that we have provided.
Anything you do, you must always remember to provide value to the amount of money customers pay for your products. If you are passionate about what you sell, you can earn profits quickly.