Building a successful Amazon business is not a walk in the park. There’s so much involved and not everyone has the time and skill set needed to grow an Amazon business. As a result, Amazon FBA software has become an essential resource for many sellers.
ZonBase, Jungle Scout, and Viral Launch are well-recognized all-in-one Amazon software that sellers love. However, most sellers can only use one of these tools. So, which one is the best?
In this post, we’ll do a ZonBase vs Jungle Scout vs Viral Launch review. The goal is to help you make the best choice. So, we’ll do a thorough review of the tools individually, then compare them based on pricing and other factors to help you make an informed decision.
Let’s get right into it.
Related: Best Amazon Seller Software
Table of Contents
ZonBase vs Jungle Scout vs Viral Launch Overview
Viral Launch
Viral Launch is another effective software that offers an extensive suite of tools to help sellers get their businesses off the ground. The tool provides sellers with various tools to assist them in driving traffic to their listings and obtaining useful leads. It also provides effective product research and keyword research tools.
Jungle Scout
Jungle Scout is another popular software option that is well-recognized for its effective set of product research tools. At first, the software focused on product research. But they have reviewed their portfolio and now offer a wide range of features.
ZonBase
Launched in 2019, ZonBase is no doubt one of the fastest-growing software at the moment. It is a one-stop shop for Amazon sellers and offers 13+ tools that cut across all aspects of an Amazon business.
The software is quite affordable and is fast becoming a top choice among sellers for its simplicity.
Feature Comparison
ZonBase, Jungle Scout, and Viral Launch offer similar toolsets and exciting features, making it difficult for sellers to settle for one. However, the tools are not free to use. So, before paying for one, sellers should examine the features of each tool and choose based on their needs.
We do not know what your needs are. But we’ll do a detailed analysis of their features to give you some perspective.
Viral Launch Features
Viral Launch Product Discovery
This is one of Viral Launch’s product research tools. The tool offers a set of filters that allow sellers to find untapped markets and access accurate sales estimates quickly. Viral Launch’s product discovery tool comes with a lot of advanced integrations. There’s a Chrome extension, Sales estimator, and Product trends tool embedded in the tool. As a result, newbies may experience some difficulty in using the tool.
Competitor Intelligence
This is Viral Launch’s Reverse ASIN tool. Using this tool, sellers can run a reverse search on competitors’ ASINs and uncover hidden product and listing information. The tool shows important product details like price, reviews, keyword rank, and even sponsored ad rank.
Viral Launch Market Intelligence
The Viral Launch Market Intelligence tool is one of the most popular tools in Viral Launch’s suite. It is a product research tool that allows sellers to view market trends, get accurate sales data, and get a basic idea of a product’s profit potential. This will help sellers decide whether or not a product is worth sourcing.
Keyword Manager
Keyword Manager is a keyword analytics tool that reveals important keyword data to help sellers make informed decisions. The tool provides advanced keyword insights and a keyword tracking feature. Using the keyword tracking feature, sellers can create a keyword ban where they can remove, edit, and track keywords. This will sellers to ensure they do not leave out important keywords when creating listings.
Viral Launch Keyword Research
This is basically a keyword research tool that allows sellers to uncover new, relevant keywords and monitor their performance. Using this tool, sellers can select keywords that are likely to convert and improve their sales.
Listing Analyzer and Listing Builder
These are Viral launch’s listing optimization tools. Using the listing analyzer tool, sellers can discover new, helpful strategies to improve their listings. Listing builder, on the other hand, helps sellers create a list to manage their most popular and frequently used keywords.
Viral Launch advises sellers to use the combination of the keyword manager, listing analyzer, and listing builder for sales optimization.
Kinetic PPC
This is one of Viral Launch’s most recent features. It is a PPC management tool that allows sellers to analyze their listings and control their listings. With Kinetic PPC, sellers can personalize their campaigns, maximize profits, and build effective PPC strategies.
Split Testing
Split testing is fast becoming one of the best ways for sellers to improve their listings and gain more conversions. Viral launch offers a stand-alone split testing platform that allows sellers to test up to 7 variations of their listing elements. Using the insights from this platform, sellers can increase their listing’s profitability.
Jungle Scout Features
Product Database
This is Jungle Scout’s main product research tool. With this tool, sellers can sift through Amazon’s product database to find the bestselling products. It comes with filters that allow sellers to restrict their search based on their preferences.
Using these filters, sellers can search based on price, monthly sales, monthly revenue, ranking, amount of reviews, and listing quality score.
Opportunity Finder
Jungle Scout’s opportunity finder tool is quite similar to the product database tool, but they are not the same. While the product database is for generating product suggestions, this tool is designed to bring sellers keyword/niche suggestions.
In other words, using the Opportunity Finder tool, sellers can uncover high-demand and low-competition niches to sell in. The tool also comes with filters that allow sellers to search based on price, search volume, competition, and even revenue.
Using the filters above, you can access important historical data for any product niche dating back to the last 12 months.
Product Tracker
Product Tracker is another product research tool. But unlike the first two, it is more of a product validator than a product research tool. With this tool, you can validate your product ideas and narrow down your options.
So, after generating product ideas using the Product Database or Opportunity Finder, you can confirm their profitability using this tool.
Supplier Database
This is a supplier research tool that allows sellers to locate genuine suppliers for product sourcing. The tool contains a vast database of suppliers across the world. This tool provides crucial data to help you choose a supplier. You can access important supplier information, such as the total number of their shipments, top clients, and product catalog.
It also comes with filters that allow you to search based on preference. So, you can search for suppliers based on product, company, and ASIN. You can also search for specific suppliers if you already have prospects.
Keyword Scout
Keyword Scout is Jungle Scout’s keyword research tool that doubles as a reverse search tool. Using this tool, you can find relevant keyword suggestions and also run reverse searches on competitor keywords.
With this tool, you can reverse-search your competitors’ keywords to see what keywords they are ranking for.
The tool also uncovers important information about your keywords. You can see the search volume, related keywords, and cost-per-click for any keyword. You can also determine how easy it would be to rank for a keyword.
Listing Builder
This is Jungle Scout’s main listing creation and optimization tool. The tool is quite similar to Viral Launch’s Listing builder. Using this tool, sellers can build new well-optimized listings or optimize existing listings.
You can import a keyword list and create your listings with this tool. The tool highlights the keywords that have been used, to prevent duplicates and missing keywords.
In addition, the tool generates a listing optimization score that shows the likelihood of a listing gaining conversions.
Rank Tracker
Rank Tracker is a keyword tracking tool that doubles as a reverse search tool. Using this tool, you can monitor your ranking for any keyword to see which ones are converting. It also provides a graph that shows the ranking for multiple keywords related to any ASIN.
You can also run a reverse search on your competitors’ listings to see what keywords they are ranking for. Using the insight you get, you can review your keywords and optimize your listings.
Sales Analytics
Jungle Scout’s Sales analytics give you information about your Amazon business’s financial performance. With this tool, you can keep tabs on important financial indicators including sales volume, net margin, return on investment, net profit, and revenues and expenses. You can access this data for your business or for specific items.
Any of the aforementioned metrics can be clicked to see a more thorough description of how they performed over time.
Inventory Manager
Jungle Scout’s Inventory manager is a simple tool that provides up-to-date information about your inventory. It keeps track of your inventory levels and suggests relevant restock data like restock date, quantity to reorder, and reorder costs.
Review Automation
Getting reviews from customers is important, but it may not always be easy. Jungle Scout’s Review Automation tool will come in handy here. The tool sends automatic review requests to customers after a purchase.
It also allows sellers to track the status of each request. Sellers can set a timeframe for sending review requests and also select the products that requests should be sent for.
Promotions
This tool allows sellers to launch promotions and manage them easily. It helps sellers to keep an eye on their promotional campaigns and get the best results from them.
Alerts
This is a seller notification tool that helps sellers to stay up to date on all market changes. Jungle Scout’s alerts tool sends regular alerts about changes from bestseller rank to price and rating. Additionally, the Alerts tool notifies you when your item gets a new review or a new seller is added to your listing, or a new seller wins the buy box.
Category Trends
This tool provides an easy way for sellers to keep an eye on categories they are interested in. Using this tool, sellers can monitor the performance of the top 100 bestselling items in any category or subcategory on Amazon. It also provides relevant information about pricing, review, rating, and rank.
Related: Best Free Amazon Seller Tools – Jungle Scout Free Alternative
ZonBase Features
ZonResearch
ZonResearch is one of ZonBase’s product research tools. It is a deep search tool that allows sellers to uncover the most profitable product options on Amazon. ZonResearch offers a set of filters that allow sellers to find profitable products based on their preferences.
ZonResearch is quite similar to the Viral Launch product discovery tool, only that it does not have as many integrations. ZonBase offers a stand-alone Chrome extension and Sales estimator tool whereas the Viral Launch extension is embedded in the Product Discovery tool. ZonResearch is more like a combination of Jungle Scout’s Product Database and Opportunity Finder.
The tool allows sellers to restrict their search based on price, the number of reviews, keywords, and ratings. It also comes with default presets and customizable presets for sellers who would like to save and reuse their search criteria.
Zon Chrome Extension
ZonBase offers a highly functional Chrome extension tool that allows sellers to validate their product choices. It uncovers product information that would normally be out of reach and generates accurate sales data for every product option.
ZonBase Hot Products
There are thousands of products on Amazon, but not all of them are trending and profitable. The Hot Products tool is a product research tool that generates a list of trending products in any category. One of the best ways to find profitable products on Amazon is to check out the ‘Most gifted items section’. The Hot Products tool provides a list of the Top 100 most gifted products that have a track record of sales and less than 30 reviews.
Viral Launch does not offer any tool like this, but Jungle Scout offers a Category Trends tool that works and comes close. However, Jungle Scout’s tool only generates a list of the top 100 products in different categories. Apart from its product research feature, ZonBase’s Hot Products tool also provides a list of authentic supplier options to source products.
Reverse ASIN
This is one of ZonBase keyword research tools. The tool allows sellers to run reverse searches and get into the backend of their competitors’ listings. Using this tool, sellers can uncover important keyword information. It also provides a word frequency feature that shows the most frequently used words in a competitor’s listing. It is safe to say that the Reverse ASIN tool is very similar to Viral Launch’s Competitor Intelligence tool.
Sales Estimator
Sellers always have to confirm that there is demand for a product before stocking up on it. ZonBase offers a stand-alone sales estimator that generates monthly sales data and revenue estimates for each product option. The tool draws accurate data from Amazon’s database based on previous sales trends. Using this tool, sellers can do a revenue forecast and determine a product’s profit potential before selling it.
Keywords
This is ZonBase’s keyword research tool. The tool reveals hidden data about your keywords to assist you in strengthening your SEO and PPC strategy. It produces a list of effective keywords that will guarantee that your listings appear on page one of search results. It also assigns each keyword a relevancy score to help sellers choose relevant keywords for their listings.
ZonTracker
ZonTracker is a keyword tracker that allows sellers to monitor keyword ranking. Using this tool, sellers can view the monthly search volume, current rank, and sales trends for any product or keyword. ZonTracker is quite similar to Viral Launch’s Keyword manager.
Listify
Listify is ZonBase’s listing creation and optimization tool. Using this tool, sellers can create new listings from scratch and edit existing ones. It also helps sellers to ensure they do not leave out important keywords when creating new listings. Sellers can also check out competitors’ listings and take cues from there while creating theirs. This tool works like Jungle Scout’s and Viral Launch’s listing builder tools.
Profits Tool
This is ZonBase’s analytics tool that enables sellers to track business expenses and determine how well marketing campaigns generate revenue. It also comes with an inventory forecasting or store manager tool that monitors inventory levels and notifies sellers when stock is low. The Profits tool is quite similar to Jungle Scout’s inventory manager and Sales analytics tools.
AI Listify
AI Listify is a cutting-edge tool that uses machine learning and artificial intelligence for listing optimization. This tool automatically creates brand-new, fully optimized product listings based on a set of rules specified by sellers. ZonBase’s AI Listify tool uncovers the top ten organic keyword rankings in your niche. It then uses those keywords to create a new listing from scratch with little external input.
ZonPPC
ZonPPC is an AI-powered, data-driven tool for launching and managing PPC campaigns. The tool allows users to create automated PPC campaigns by setting bids and specifying their budgets. This tool is quite similar to the Viral Launch Kinetic PPC tool.
Related: Is ZonBase worth it?
ZonBase vs Jungle Scout vs Viral Launch: Battle of Chrome Extensions
ZonBase, Jungle Scout, and Viral Launch all have impressive portfolios. But before choosing a tool, you should look out for important features. One of the most important tools you’ll need is a Chrome Extension. Thankfully, all the tools offer a Chrome extension. While this is a great thing, it also means that it would be a bit difficult to choose one.
But our goal is to make your decision easier, so we’ll review their Chrome Extensions individually.
Viral Launch Chrome Extension – Market Intelligence
Viral Launch’s extension is called Market Intelligence. The tool generates reliable data to help sellers validate their product ideas. Upon searching for a product, the tool comes up with a 5-star validation, as well as sales estimates based on the product’s sales trends.
In addition to this, sellers can run an in-depth survey of the market to see sales, price, and review data. Using the insights from Viral Launch’s Market Intelligence tool, sellers can predict a product’s profit potential before selling it.
Jungle Scout Chrome Extension
The Jungle Scout Extension works like Viral Launch’s Market Intelligence and is a handy tool for discovering new, profitable niches. After searching for a product, the tool reveals important information about the product. You can access essential product information from the monthly sales, average price, reviews, and even the sales rank. Apart from generalized information about a niche, you can also access crucial details about specific products.
Using this extension, you can also view historical and current product data like profit, fees, and listing quality score.
ZonBase Chrome Extension
Like the other two, ZonBase’s Chrome Extension is an excellent tool for product validation. If you are stuck between multiple product options, you can validate them using this tool.
When you search for a product, ZonBase’s Extension uncovers essential information about the product niche. You can see the average monthly revenue, average monthly units sold, average price, and reviews. That’s not all, you can also view the estimated search volume for any keyword.
In addition to this, the extension generates a smart score – an estimation of a product’s profit potential based on demand and competition.
The ZB extension also provides essential information for specific products. So, you can view the monthly sales, monthly income, gross profit, product weight, and other details for any product of your choice.
Apart from product validation, the ZB extension also comes with a financial projection feature. To use this feature, all you have to do is specify your target return on investment. Once this is done, the tool recommends your product’s cost price and selling price based on Amazon fees and profit per unit.
ZonBase vs Jungle Scout vs Viral Launch: Which Software Has The Best Chrome Extension?
ZonBase, Jungle Scout, and Viral Launch Chrome Extension tools offer very similar features. However, the ZB extension takes market analytics a step further with its financial projection feature. This puts it ahead of the other options.
The ZB extension provides essential information to help sellers pick a final product. When it comes to choosing a product, you have to weigh your options well. The aim is to select a product that allows you to make a profit. Using the ZB extension, you can get an idea of your estimated profit and how many units you need to sell to hit your goal.
Furthermore, Viral Launch and Jungle Scout use an advanced approach while ZonBase uses a beginner-friendly approach. And this is a big plus! It goes without saying that the ZB extension is a better option for you.
ZonBase vs Jungle Scout vs Viral Launch: Which Has The Best Sales Estimator Tool?
Sales estimation is another critical aspect of selling online. And to do this, you need an effective sales estimator. Which software would be the best for your business if you were to choose based on the most effective sales estimator tool? Let’s see.
Viral Launch Sales Estimator
Viral Launch does offer sales estimation as integration in most of its tools. But the software does not offer a sales estimator tool.
Viral Launch’s Product Discovery and Market Intelligence tools both provide accurate sales estimates. However, this is only an additional feature, not the main function of these tools.
Jungle Scout Sales Estimator
Unlike Viral Launch, Jungle Scout offers a stand-alone sales estimator tool. This tool uses the Amazon Bestseller Rank to come up with accurate sales estimates for any product option.
All you have to do is enter the Best Sellers Rank Number, Amazon Marketplace, and Amazon Product Category numbers, then press Enter to get a ballpark estimate of your potential sales.
Jungle Scout’s Sales Estimator does a pretty good job, only that it requires you to go scouting for the BSN of any product you’re interested in.
ZonBase Sales Estimator
Like Jungle Scout, ZonBase offers a stand-alone sales estimator. It, however, does not require you to provide the BSN before getting product information.
The ZonBase Sales Estimator is easy to use and offers more than just sales estimates. All you have to do is copy the ASIN/Product URL from Amazon and paste it into the tool. Once this is done, you’ll be able to see the estimated monthly sales unit and revenue. You’ll also be able to view the current price of the product.
Which is Better?
Viral Launch does not offer an independent sales estimator. Jungle Scout does, but you have to provide the BSN and you only get to see the estimated monthly sales. ZonBase offers an independent sales estimator. It also does not require you to go looking for any important data before using the tool. And you get more than monthly sales estimates in just a few clicks.
Plus, ZB’s sales estimator offers more data and is easy to use. Clearly, ZB offers the best sales estimator tool.
ZonBase vs Jungle Scout vs Viral Launch: Based on Pricing
All three tools perform excellently and are worth a try. However, they are all paid tools. So, you cannot afford to sign up without knowing how much value you’ll get. Here’s a detailed breakdown of ZonBase, Jungle Scout, and Viral Launch’s pricing options.
Viral Launch Pricing Plans
Viral Launch offers three pricing plans as follows:
Essentials Plan
This is the most basic plan, it costs $69 per month and only gives you access to basic product research tools.
Pro Plan
This is Viral Launch’s most popular plan and that’s not surprising since it comes with more features. This plan costs $99 per month and offers product research, keyword research, and listing optimization tools However, access to these features is very limited and that may be inconvenient for advanced sellers.
Pro Plus Ads Plan
This plan costs $199 per month and is best for sellers who want access to Viral’s Launch’s complete set of tools.
Jungle Scout Pricing Plans
Jungle Scout offers three pricing plans.
Basic Plan
This plan costs $29/month. Like Viral Launch’s essentials plan, sellers only have limited access to Jungle Scout’s product research tools on this plan.
Suite Plan
This is Jungle Scout’s most popular plan, it costs $49 per month. On this plan, sellers have limited access to Jungle Scout’s complete toolset. Because of its more extensive feature set, the plan is perfect for beginners who want to grow their businesses.
Professional Plan
This is the most advanced plan, and it costs $84 per month. This plan offers full access to Jungle Scout’s tools and can take up to 6 users. It is best suited for experts who already know their way around the marketplace.
ZonBase Pricing Plans
ZonBase offers two pricing plans as follows:
Standard Plan
This plan costs $37/month. On the standard plan, you have limited access to all ZB tools except the Chrome Extension and ZonPPC tools. It’s perfect for new sellers who are looking for an all-in-one, reasonably priced software package.
Legendary Plan
The Legendary plan costs $67 per month. The plan gives you complete access to ZonBase tools, including the extension and ZonPPC tool. In addition to this, the features come with an extended usage limit. This plan is ideal for experts who have major business needs.
Which Software Has The Most Affordable Plan?
Viral Launch has few tools in its collection, but it is the most expensive of the three. Jungle Scout seems to have the most extensive toolset. However, ZonBase provides an equally comprehensive, yet affordable toolset.
ZonBase has the most affordable plans. And even the basic plan gives you access to all the tools you need to grow your business.
ZonBase vs Jungle Scout vs Viral Launch: Free Trials
Pro Tip: Before choosing software or signing up for paid plans, check if you can explore the tools via a free trial.
So, does Viral Launch offer a free trial? Yes, they do. Viral Launch offers a 14-day free trial that allows you to explore their toolset.
Unlike Viral Launch, Jungle Scout does not offer a free trial. However, they offer a 7-day moneyback guarantee. So, if you sign up and are not satisfied with the service, you can request a refund.
ZonBase offers a 7-day free trial that allows you to try out all the tools in the ZB suite. In addition to this, the software also offers a 7-day moneyback guarantee.
Which is Better?
Jungle Scout does not offer a free trial. So, if you want to use it, you have to pay for it. Although there is a moneyback guarantee, the process of getting a refund may be a bit difficult.
Viral Launch offers a free trial, but this may not be enough time for you to fully explore the software.
ZonBase offers a free trial, as well as a money-back guarantee. So, you can try out the tools without making a payment. At the end of your free trial, you can sign up and get an immediate refund if you are not satisfied with the service.
ZonBase vs Jungle Scout vs Viral Launch: Which is the Best?
ZonBase, Viral Launch, and JungleScout are three excellent tools in and of themselves. However, the best one for you will depend on your budget and business needs. We have done a thorough review of these tools to help you make an informed decision.
Before settling for one, be sure to check them out on your own. And if possible, sign up for a free trial before coming to a conclusion.
