Joining the Amazon marketplace is easy, but breaking even is not always a smooth ride. The only way to effectively grow your business is to keep an eye on key metrics like your order defect rate, units ordered, unit session percentage rates, fulfillment rate, invoice defect rate, and return rate.
These key metrics cannot be easily accessed, unlike basic product details like ASINs and BSRs. So, you have just two choices — ignore these metrics and lose money or do everything possible to access your most important business metrics. This is where Amazon analytics tools come in.
With analytics tools, you can access crucial financial and sales data before making important business decisions. Amazon offers an analytics feature — Amazon brand analytics, but this feature is only accessible to brand-registered sellers.
Sellers who do not own a brand will have to make use of third-party analytics tools. Thankfully, there is a plethora of Amazon analytics software options to choose from and most of them provide accurate data. However, they are mostly paid tools so it is imperative for sellers to make deep findings before settling for one.
That’s why we put together this extensive list of the top 10 Amazon analytics tools — to help you review the features of different software and decide which one is worth investing in. Ready to find the best analytics tool for your business? Read to the end.
Amazon Brand Analytics
The Amazon brand analytics feature is Amazon’s analytics tool for brand-registered sellers. The tool can be accessed under the Reports tab in seller central, and it provides a series of reports to help sellers review their business performance. The reports are typically available 72 hours after the data is recorded.
Here’s a list of the reports that Amazon brand analytics provides:
- Amazon Search Terms report
- Demographics Report
- Item Comparison Report
- Alternate Purchase Report
- Market Basket Report
While the Amazon brand analytics reports are free for brand-registered sellers, they do not necessarily provide the in-depth data that sellers need. As a result, even brand-registered sellers may have to invest in any of the Amazon analytics tools listed below.
Let’s get right into it.
Related: Best Amazon Keyword Research Strategy
Top 11 Amazon Analytics Tool for Sellers
ZonBase Profits Tool
The profits tool is one of the 20+ tools in ZonBase’s suite. Unlike other tools that are focused on product research, keyword research, listing optimization, and PPC management, the profits tool is a dedicated analytics tool designed to help sellers track essential sales and financial data.
Sellers typically have to monitor business expenses, sales data, and advertising conversions. It’s like a simple dashboard that presents important business data as an easy-to-read report.
Using this tool, sellers can view gross revenue, costs, net profit, number of orders, number of units sold, ROI, profit margin, promotional spend, and refunds. The tool also uncovers PPC conversion data to help you review your PPC ad spend and strategies. This will help you maximize your advertising efforts and increase your chances of success in the long run.
Apart from financial and sales data, the ZonBase profits tool also comes with an inventory forecasting feature.
The inventory forecasting feature allows you to keep an eye on your inventory level and avoid stockout which can cause you to miss out on sales. The feature also predicts how long your inventory should last and comes up with an estimated restock date to help you purchase new inventory on time. This feature will come in handy for FBA sellers who want to avoid overstocking or stranded inventory.
Pricing — The tool can be accessed when you sign up for any of ZonBase’s paid plans; the standard plan at $30/month, the legendary plan at $67/month, or the diamond plan at $200/month.
Free Trial — ZonBase offers a 7-day free trial during which you can explore the profits tool as well as other ZonBase tools.
ZonBase Alerts Tool
The ZonBase alerts tool is an analytics tool that also doubles as a notification tool for sellers. Using this tool, sellers can nip seller issues in the bud — the tool sends instant notifications for every slight change in listings, FBA fees, Buy Box, and prices.
Brand owners and private label sellers can avoid hijacked listings and account suspension by acting on the notifications quickly. The tool picks up even the tiniest seller account issues, and notifies you ahead of time, making it easy for you to fix these issues and save your seller account.
Pricing — You can access the alerts tool when you sign up for any of ZonBase’s paid plans; the standard plan at $30/month, the legendary plan at $67/month, or the diamond plan at $200/month.
Free Trial — ZonBase offers a 7-day free trial during which you can explore the alerts tool as well as other ZonBase tools.
ZonTracker is a another analytics tool in the ZonBase suite. The tool allows you to track keyword performance for the multiple keywords you use in your listings. To take it a step further, you can also track competitors keywords using this tool. ZonTracker provides deep insight into your product and keyword ranking and even displays progressive changes in your ranking over time.
You can also view the monthly search volumes for your keywords, and you can check the seasonality indicator to see how the keywords have performed over time. Apart from the seasonality indicator, the tool also generates a relevancy score that serves as a pointer to how relevant your target keywords are to your product.
ZonTracker also provides a Reverse ASIN feature that allows you to lookup competitor ASINs, discover their top keywords and view their ranking for those keywords. Sellers who want to create better optimized listings by constantly tracking keyword performance will find ZonTracker handy.
Pricing — Like other ZonBase tools, you can access ZonTracker when you sign up for any of ZonBase paid plans; the standard plan at $30/month, the legendary plan at $67/month, or the diamond plan at $200/month.
Free Trial — ZonBase offers a 7-day free trial during which you can explore ZonTracker as well as other ZonBase tools.
Hello Profit is another tool that provides real-time sales and profit data. In addition to this, the tool also functions as a CRM software for managing customer and order data.
It features a merchant and product dashboard. The merchant dashboard allows you to access business data from different merchant accounts across different countries while the product dashboard allows you to view sales data and measure the performance of your individual products.
It also has a payout report feature that generates bi-weekly reports to show you where every single penny goes. The tool also offers an instant notification feature that notifies you of any changes that could be causing you to lose sales.
You can also access a customer and order report that allows you to obtain customer data and figure out their preferences based on previous orders.
Pricing — Hello Profit only offers one paid plan — the expert plan that costs $97/month.
Free Trial — The software offers a 21-day free trial that allows you to explore all the features of the tool.
AMZ Tracker is an Amazon analytics software that offers a ton of tools to help sellers track performance and monitor data across different areas. It comes with a keyword tracking feature that allows you to track competitors’ listings and get notified when they implement new changes. It also has an alerts feature that notifies you of any listing changes, hijacking attempts, and reviews immediately.
Using the keyword tracking feature, you can observe spikes or drops in your conversion rates and quickly identify the cause. AMZ Tracker also offers a web extension tool called Unicorn Smasher; a competitor intelligence tool that allows you to access competitor data like revenue, number of reviews, and listing quality. Using this data, you can review your strategies and stay competitive.
Pricing — AMZ Tracker offers four paid plans; the Basic, Professional, God mode, and Legend plans. The plans cost $50/month, $100/month, $200/month, and $400/month respectively.
Free Trial — The software offers a 7-day free trial that allows you to try out the software before making a payment decision.
Perpetua, formerly known as Sellics, offers mainly advertising analytics data. The software not only offers tools for Amazon advertising, but it also offers analytics tools for Walmart, Target, and Instacart.
The Profit Dashboard allows you to monitor your profits in real time. It factors in all advertising expenses, FBA fees, refunds, promotional costs, and other business expenses.
It also offers a competitor monitoring feature that allows you to gain insight into your competitors’ strategies, review your strategies, and outrank competitors in no time.
Using Sellics’ ranking optimizer, you can find high-volume keywords, and access real-time data to improve your listing, and maximize your SEO and marketing efforts.
Pricing — Sellics offers four paid plans; the starter, growth, and pro plan, as well as a custom plan. The starter and growth plans cost $250/month and $550/month, while the pro plan costs $550/$ of the ad spend managed using the tool.
Free Trial — Sellics does not offer a free trial.
Informed.co is a repricing software that doubles as an analytics software for sellers. The tool sends you instant notifications about price changes or fluctuations to help you make pricing decisions.
Using this price notification feature, you can maintain competitive prices and increase your chances of winning the Buy Box. The tool also offers advanced analytics tools that show your performance over time as regards pricing, this will help you review your pricing strategies and make necessary adjustments.
Pricing — Informed.co only offers one paid plan at $49/month.
Free Trial — The software offers a 14-day free trial period.
This tool provides deep insight into otherwise inaccessible pricing data and inventory reports. This pricing data and inventory report will come in handy for sellers who want to avoid running out of stock while also maintaining competitive product prices.
Using the reports generated by this tool, sellers can also get an idea of the exact current Buy Box price for any product.
You can also import and upload sales reports directly from Amazon to obtain a simplified variation of the data. The tool also comes with a simple feature for generating profit, loss, and overall income statements.
Pricing — Accelerlist also offers repricing and cross-listing features for Amazon and eBay, so their plans vary depending on what you want. The software offers three plans that cost $34/month, $20/month, and $24/month.
Free Trial — The software offers a 14-day free trial period.
ManageByStats is a simple analytics tool that offers a profit dashboard that displays accurate statistics and graphs, transaction and inventory analytics, and other important seller metrics.
These graphs can help you stay up to date with your business performance, and view data about your sales and profits.
You can get clear insights into your profit margin using this tool. All you have to do is to enter your product costs or business expenses to view sales, profit, ROI, margins, promotion performance, and refunds by product or brand, over any time period, instantly in real-time.
Pricing — ManageByStats has four basic paid plans that cost $15/month, $19/month, $59.97/month, and $149.97. They also offer five advanced (MBS) plans that cost $19/month, $29/month, $39/month, $49/month, and $59.97/month. The MBS plans come with limits based on the number of orders you get monthly.
Free Trial — ManageByStats offers a 30-day free trial for sellers who opt for the MBS Pro plan.
Trendle is a comprehensive analytics tool that offers features that cut across advertising, FBA reimbursements, keyword ranking, profitability, reviews & feedback alerts, inventory analytics, and split testing.
The keyword ranking feature helps you to observe your product’s performance and see how quickly customers can find your products. It provides important insider information for each keyword, this information can sometimes serve as a pointer to why your sales figures are skyrocketing or nose-diving.
Like most other Amazon analytics tools for sellers, Trendle also offers an inventory forecasting feature. This feature helps you to monitor your inventory levels in order to avoid running out of stocks and losing sales.
The tool also comes with a review alert feature that allows you to get prompt notifications anytime any of your products gets a bad review. You can easily track your reviews and obtain listing scores to help you come up with new ways to continuously enhance your listings.
Pricing — Trendle’s plans start from $50/month.
Free Trial — Trendle does offer a free trial, but the specified time frame is not outrightly stated on their website.
Data Hawk is an all-in-one analytics tool that provides insights to help sellers monitor ASINs data, maximize SEO and advertising efforts, conduct market research, and improve sales.
This software also offers a potent ASIN Tracker that allows sellers to access daily ASIN data including BSR, price, ratings, and product listing details for every product. Sellers can also set up alerts using this feature.
The software also offers another feature known as DataHawk Finance, which provides detailed insights into the sales data for any product in your catalog. Using this feature, you can monitor your product’s performance, review sales trends, and assess your sponsored ads performance and overall business finances.
Pricing and Free Trial: DataHawk offers a demo and paid plan(s), however, prices are not displayed on the website, so you will have to request the demo to see the pricing options.
Related: How to manage inventory on Amazon.
What is the Best Amazon Analytics Tool for Sellers?
All the tools on our list work great, however, you cannot afford to invest in all of them. So, we’ll help you narrow down your choice to the best option for your business.
One thing to look out for when choosing Amazon analysis software is to choose a tool that not only pulls up Amazon analytics for sellers but also offers a vast range of seller tools to help you grow your business. Why?
Because you cannot depend solely on abstract data. For instance, after analyzing your profit margins and PPC performance, you may need to review your strategies as you go along. To do this, you will have to review your competitors’ listings and also implement new PPC strategies — a Reverse ASIN and PPC optimization tool will come in handy here.
If you also plan to expand your business along the line, you will have to make new product choices. The best way to do this is to rely on product research data, so you will need to make use of a product research analytics tool, like a Chrome or Amazon analytics extension or sales estimator.
ZonBase offers 20+ tools that cut across all areas of your Amazon business — product research (including a Chrome extension and sales estimator), keyword research (including a keyword tracker and Reverse ASIN tool), listing optimization, PPC optimization, and of course, data analysis.
Based on this, we can say without any iota of doubt, that ZonBase offers the best Amazon analytics tools for sellers.
In addition to this, the software offers three plans that come at extremely affordable prices — $30/month, $67/month, and $200/month.
You can explore all ZonBase tools for free for 7 days when you sign up for a free trial of the software.
Tips for Maximizing Amazon Analytics for Sellers
After choosing the best Amazon analytics software for your business, the next thing to do is to use the data you get accordingly. The aim of analyzing data is to review strategies and implement new tactics, so that’s what you should do. Here are two tips to help you maximize the data you get from an analytics tool.
Check Reports at Various Times
Examine your monthly, quarterly, and annual reports at different times, observe the stable trends and note any important changes.
Come up with new data-driven strategies.
Since the goal of using analytics tools is to review your strategies, always make business decisions based on the information you can derive from your reports.
Want to improve or scale your business? Rely on data. You can never go wrong with data when it comes to making Amazon business decisions. If you’re ready to turn your business around, start by working with any of the tools we have outlined above.