You’ve heard stories and read blogs talking about people who are making money on Amazon? That’s great! And you want a slice of the pie too? That is perfectly understandable. Selling online is a great income stream that you need to add to your portfolio, right?
If you think you’re ready to take the leap and start selling on Amazon, you must stop and think first. Figuring out what to sell can be quite difficult, especially if you are starting.
If you’re at a loss about what product to sell, don’t be. Knowing what products will bring the most profit isn’t something you will learn overnight. After all, that’s the point of starting an online business, right? To earn profit and make money while learning what things work along the way.
In this article, we’ll try to solve this dilemma by sharing the easiest ways to discover what to sell on Amazon. We’ll also check out some of the best Amazon seller tools that can help you accomplish this feat. But first, let’s take a look at what you should be aiming for when researching winning products.
Table of Contents
What Makes a Product Profitable?
Remember, the goal in any e-commerce store is to sell products that will earn you a lot of profit. It doesn’t matter what kind of product it is. As long as it can generate sales, you should be offering it in your store. But what does a profitable product look like? How would you know if a product has the potential to sell well? Is there an easy way to find a popular product on Amazon? Here, we check out a few elements that you should look out for.
Many people are buying the product
A profitable product should be popular and high in demand. If you sell products that people are not interested in, you’re not going to make many sales. Products purchased by customers are products that satisfy a need or solve a problem. So, when you are researching product opportunities, look out for useful products that are always in demand.
After finding products that fit the bill, look out for gaps that you can fill with your private label product. With a private label, you can source already existing products from a manufacturer, and improve on them, then sell them under your brand.
A good place to start is by reading negative reviews on product detail pages to identify customers’ problems. This gives you an idea of possible modifications that can serve as a unique selling point for your product. It may not even be a product feature. Sometimes, it’s as simple as finding ways to manufacture the product at a lower cost and offer it at a cheaper price. If you can find out what their problems are, knowing what to sell becomes easier.
The product can be sold all year long
One of the most important factors when it comes to choosing a winning product is this one. A product that can be sold throughout the year will always make you more money in the long run. Avoid going for seasonal products that are only trending in a few months. For example, selling Santa hats and decorative socks can be awesome during the Christmas season. But what will you do after the season is done? You’ll have to wait for another year to make some good sales again, which is not great.
Not many people are selling the product
If you sell popular products that your competitors are also selling, then you’ll be in a saturated market. You will have to compete with them just to get a portion of those sales. The hard truth is you’re not likely to get many sales as a newcomer unless you can put a spin on your product. You need something that differentiates you from competitors. So, you should look for product niches that are not saturated with many similar products from competing sellers. If you can avoid stiff competition, deciding which items to sell on Amazon becomes a lot easier.
When assessing your competition, another factor to look out for is the number of reviews. If you see a product with over 50 reviews, the seller has an established sales history and would be difficult to compete with. So if you’re looking for a quick way to land on page one, you should look out for products with fewer than 50 reviews. With a good product and an efficient launch strategy, you are likely to generate many sales and reviews quickly, surpassing competing sellers.
The product is priced between $20-$100
If you sell a product below $20, you’re not likely to make much profit. Once you factor in Amazon seller fees and other costs as well as other expenses, your profits will be minimal. You’ll need to generate many sales to turn a decent profit, and by that, we mean hundreds of thousands of units sold. This could be difficult in a competitive marketplace like Amazon.
In our experience, the $20-$100 range is that sweet spot where you can leverage people’s impulsiveness. Because of the fair price, people are not likely to think too hard before making a purchase. You’re likely to generate many sales in this price range, which means you are gonna get more customer reviews too. In the AMZ platform, getting good reviews can boost your product’s rankings. Sometimes, you just have to read through customer reviews to get an idea of popular products on Amazon.
But if you sell above $100, you cannot leverage the impulsiveness of people. You’re already veering into expensive territory where people have to do a lot of thinking and research. However, if your product is great and you know you can create a demand, then go for it. There is no hard-and-fast rule when it comes to choosing a product, so always experiment.
Fulfillment Options: Amazon FBA or FBM?
Another factor that affects your decision regarding product choice is your fulfillment options. Since there are two ways to fulfill your orders, you need to select the products that will fit your fulfillment needs.
There are two main types of fulfillment options on Amazon, and we’ll briefly discuss them below:
FBM (Fulfillment by Merchant)
This is by far the most common way to fulfill an order for any kind of online store. FBM simply means that the merchant is also the one who is going to pick, pack, and ship the products to their customers. If there are returns or refunds due to damaged items, the merchant will be the one to take care of it too.
Most online store orders are fulfilled by merchants. However, this means that you will spend more time managing every order. It can take away the time that you could have spent to scale up your Amazon store.
FBA (Fulfilled by Amazon)
In this model, the seller delegates the task of fulfilling orders to Amazon itself. This means that they will pick, package, deliver and ship the products to the customers. For beginners who don’t wanna get swamped with managing their orders, this could be a great option. However, there are also FBA fees that you need to pay to use this option. This can take away some of your profits.
When it comes to how to decide what to sell on amazon, your fulfillment method matters. Certain items are better-suited if you use FBA, while some should be FBM only. For example, if you plan on selling fragile, hard-to-handle items such as television sets, FBA is not a good option. There are extra fees involved in handling these fragile products if you use FBA as your fulfillment method. The same goes for items that have lithium batteries inside them.
If you plan to use FBA, going for small, non-fragile, and lightweight items is a great option. Not only will it cost less to fulfill these products, but the chance of damaging them is less as well.
Top Amazon Bestselling Categories
Now that you have an idea choosing what to sell on amazon and what fulfillment method to use, what’s next? Figuring out the bestselling categories to focus on should be a priority on your list. To help you out, we have listed below some of the top-selling categories on Amazon. (Not in particular order)
- Clothing/Shoes/Jewelry
- Beauty & Personal Care
- Home & Kitchen
- Cell Phones and Accessories
- Books
- Amazon Handmade
Clothing, Shoes, and Jewelry
It’s not a secret that everyone needs to dress up. Be it for a formal occasion or just casual wear for hanging out, we all need something to wear. One of the top-selling categories on the website is the clothing, shoes, and jewelry section. They are also one of the easiest products to fulfill, so it is a win-win scenario for sellers to choose this section. Most jewelry, clothes, and shoes are small and light. You will not have problems fulfilling and shipping them. You just need to know what to sell on amazon to make money that can compete in this niche.
Beauty and Personal Care
Aside from dressing up, most online shoppers also pay huge attention to their looks. It’s not a secret that many women love to buy beauty and skincare products. But did you know that men are starting to catch up on this trend as well? The number of men starting to buy self-care and hygiene products has steadily climbed up through the years too. With that in mind, providing the needs of these people could be a great way to make money for your store. However, be wary of the potential competition you’ll bump into. Big brands have always dominated this category so it is always a good thing to be cautious before jumping in. Make sure that you are offering something that is different from what the big players have.
Home and Kitchen
This is probably one of the most popular categories on the website. So many people are always on the lookout for new home furniture and kitchen tools. And you should take advantage of this by selling them what they need. Sub-categories like baking, for example, have really gone big and popular during the time of the pandemic. Because more people love to stay at home and cook food for their families, categories such as kitchen tools got big. The same goes for home improvement too. Don’t lose the opportunity to make big money in this market.
How to Find What to Sell on Amazon
As an aspiring seller, discovering what to sell isn’t easy. Yes, you might have seen a Youtube video somewhere teaching you how to do it. But is that always a reliable source of information? Just think about this: if it’s that easy, then why isn’t everyone doing it? If all those videos were true, then why aren’t all sellers millionaires by now?
The truth is, finding the best products to sell is difficult. And it should be. Otherwise, everyone would be selling the same products and making money too.
We’ll cut to the chase: the easiest way to find things to sell is by using a product research tool like Zonbase. You may have heard that you need to check Amazon’s bestsellers list or the product’s BSR to assess the product’s profitability. But how many products can you check through manually?
With Zonbase, you can get data about thousands of products within minutes based on the criteria we discussed earlier.
Let’s look at how the Zonbase product research tools work.
ZonResearch
One of the hardest things to do when it comes to finding what to sell is researching the right category. Some categories have so many sellers that profiting from them can be difficult. On the other hand, some categories aren’t that saturated but have little demand. This means you won’t make as much even if you dominate the top spot.
The ZonResearch tool allows you to find profitable products in a specific category by browsing an extensive catalog. The best part is you can specify the filters or criteria for the products you want. Filters include price, reviews, monthly unit sales, and monthly revenue.
Using the criteria, we talked about earlier, you can set the following filters, for example:
- Price (Min-Max): $20 -$50
- Reviews (Min-Max): 10 – 40
- Monthly unit sales (Min-Max): 300 – 500
- Monthly revenue: $5000 – $7000
amazon top category by zonbase
You can also set advanced filters like BSR rank, ratings and keywords to include or exclude.
The tool will bring up multiple products that meet the criteria you set. You can then sift through the results for products you’re interested in.
Chrome Extension
The Chrome Extension tool allows you to see data about potential products while searching within Amazon.com. Once you install and run the Chrome Extension after searching for a product, you can view information about it. This includes the price, BSR (best seller rank), sales history, monthly sales, monthly revenue, rating, and reviews. With this tool, finding out what to sell on Amazon becomes easier.
The Chrome Extension also gives you a breakdown of page one averages. This includes average monthly revenue, monthly units sold, average unit price, and average reviews.
Sales Estimator
If you have an idea of what you want to sell, you’d like to be sure of its profitability first. You can use the Sales Estimator tool to find out how many sales the product gets in a month. You can tell how well the product sells by seeing how much the generated sales are. This can help you make a data-driven decision when it comes to deciding what to sell on Amazon.
Hot Products
So, you want to know which products are trending up in the last few days, weeks, or months? Do you want to jump in on a potential winning product before other competitors can? If yes, then the Hot Products tool is the right one for the job.
By finding the latest ranks on the top most-gifted items on Amazon, this tool can give you a heads up on what’s trending. You will see which products get popular during certain months too. This can be a great reference for products that you might want to try selling in your store.
Conclusion
What products you decide to sell can make or break your business. A winning product can sustain your product for years. At the same time, the wrong product can cost you precious time and money. With the information that we have shared above, hopefully, you can find ideas on how to choose yours.
Finding the winning product does not have to be difficult or daunting. With powerful Amazon product research tools such as Zonbase, it is easy to make data-driven decisions. You can surely find profitable products that will make you lots of sales if you start on the right path.
Interested in building a thriving Amazon business with Zonbase? Want to know what to sell on Amazon with just a few clicks of your button? Then sign up for a free trial and start building your business today.
