So you want to make a lot of money and be a successful seller on Amazon? If that is the case, then you need to know everything about the Amazon Best Sellers Rank. Once you’ve made at least one sale on the website, then you’ll realize that the system observes a ranking system. If you keep on making more sales, your item will start to have a Best Seller’s Rank (BSR). But what does this rank signify? Does it mean that your item is a bestselling product in your chosen category? What can it do to help boost your sales?
In this article, we’ll try to cover everything you need to know about the Amazon Best Seller’s Rank. This includes how AMZ calculates the BSR, what products are eligible, and how to maintain it. Aside from that, we’ll also check how you can effectively use BSR for the success of your business.
If you are interested in learning about this ranking system and how it can give you more sales, read on.
What is the Amazon Best Sellers Rank?
Simply put, the Best Sellers Rank exists in all products within Amazon’s product catalog. The Amazon Best Sellers position given to a product depends on the number of sales that an item gets within a particular category. The BSR, therefore, serves as an indicator of how well an item is selling on the website currently. Whenever you make a sale on the platform, it quickly takes of that sale and improves your BSR.
The lower the BSR, the higher the sales, and the higher the BSR, the lower the sales. For example, an item ranked at #15000 has gotten way fewer sales than an item ranked at #10.
The BSR also applies to sub-categories. In this case, the BSR shows how well a product is selling compared with the other products in that sub-category. So, a product may have multiple BS depending on how many categories and sub-categories it belongs to. BSRs for sub-categories tend to be lower than BSRs for general categories.
Example of Multiple BSR Rankings
For example, this product has 3 BSR:
- It has a BSR in the Toys & Games category
- Also, a BSR in the Toy Kitchen Sets sub-category
- Finally, a BSR for the Preschool Kitchen Sets & Play Food sub-category.
It is entirely possible to find a product’s BSR listed on a myriad of different pages. This also includes the website’s main Best Selling Products page and also within the product’s detail page. It can also simultaneously exists on the category-level BSR page.
For instance, a product can rank on the “Toys & Games” main page. After which, it can also rank in the more specific subcategory of “Toys & Games > Grown-Up Toys > Games”. When this happens, the same product can have two ranks simultaneously but also be treated differently.
Products listed in more than one category also have multiple ranks. A product listed in the Pet Supplies category can have a BSR of 11000. However, the same product, if listed in the Home and Garden category, can also have a BSR of 2000.
While the Best Seller’s Rank is a good indicator of how well a product is selling, it’s not the most reliable indicator. This is because the BSR fluctuates hourly based on how well other products in the same category are performing.
How Do I Find A Product’s Amazon Best Sellers Rank?
Finding a product’s BSR is very straightforward. Just open the product detail page and scroll down to the product details segment. Right below the Product Description/Product Information, you will see its Best Sellers Rank.
Here’s what it looks like:
What Factors Determine Your Amazon Best Sellers Rank?
AMZ keeps the information about how exactly they calculate the Amazon Best Sellers Rank. However, they do disclose that it is based on AMZ sales alone, not pricing, reviews, or rating.
The eligibility of a product to be included in the Best Sellers Ranking is mostly influenced by its recent sales number. And while Amazon values historical sales data, it also remains relative to other products in the very same category.
This means that a new product can have a higher position than a product that was released years ago. Even the older product has undeniably acquired more sales data, the recency of sales can also affect its position. In a way, AMZ is saying that this new product can ultimately outsell and surpass the old one. (That is if the new product’s sales trend continues)
The factors that appear to influence your BSR are your recent sales and your overall sales history. AMZ takes both of these into account when updating your position hourly.
So, say, your product sold ten units while your competitor sold one unit within an hour. Then your position would go lower than that of your competitor. In the next hour, your competitor’s product might get fifteen units of sales while your product only gets five. When this happens, your competitor’s BSR may not necessarily overtake yours even if you sold fewer units per hour. Since they also consider your product’s historical sales volume, you’re not likely to see drastic fluctuations. Not even as a result of a sudden increase or decrease in sales.
How Important Is The Amazon Best Sellers Rank?
The BSR is something that influences the buying decision of customers. But before anything else, let’s look at how the customer experience goes when it comes to buying on Amazon.
When customers go to AMZ, the first thing they would likely do is go to the search engine bar and type a keyword. A set of products will then appear which rank for the keyword type in by the customer. For example, we entered the word “digital camera” on the search bar and this is the result:
As you can see, on the upper left part of the results bar, you’ll notice a “Best Seller” tag. This tag means that the product is currently a best seller in the category it belongs to. If you click that “Best Seller” tag to investigate, even more, this is what will you see:
Now you’ll see the list of the best sellers for the “digital camera” keyword initially entered. However, remember that these are the ones that maintain positions in the “mirrorless camera” category.
Organic Ranking vs BSR
Initially, we entered the keyword “digital camera”. However, we ended up in the mirrorless camera category because of clicking the BSR tag. The influence of the Amazon Best Sellers Rank goes beyond that of a simple search query. Ultimately, the BSR influences the shopping behavior of consumers through the suggestions offered by AMZ itself.
Sometimes, on the product’s keyword query result pages, BSR tags can be suggested by AMZ. This makes the tag very important for sellers because they can easily get more free marketing from having it. Also, the website’s algorithm knows that BSR lists work. Otherwise, they won’t be suggesting it to consumers in the first place.
Being a best seller is like getting free marketing from AMZ itself without having to pay for PPC. This, in our opinion, is what makes the BSR very important for a third-party seller’s success.
Is My Amazon Best Sellers Rank The Same As My Organic Rank?
Contrary to popular belief, the Amazon Best Sellers Rank and organic positions are two completely different things. Organic ranking refers to the position in which your product appears on their search results page. When a particular keyword is searched for, the AMZ result’s pages will show the products most related to the query. As such, your organic position is given based on how well your product ranks for that keyword. This is different from the BSR, which is a number given based on how well your item sells.
A low BSR does not necessarily translate to a high organic position. This is because your organic rank depends on how relevant your product listing is compared to the keyword search. It doesn’t care about how many sales or conversions you’ve made. Your product may have so many sales and it can be a bestselling product.
But if your listing is not relevant to the keyword searched for, then you will end up with a low organic rank. This means your product will be positioned low on the search results page.
Relationship between organic ranking and BSR
For the same reason, your good organic position does not mean you’ll have a good BSR. However, your organic rank can have an indirect impact on your Sellers Rank. This is because having a high organic rank gives you more visibility. And the more potential customers see your item, the more sales you’re likely to generate, which will, in turn, impact your BSR positively.
Your organic rank is more important than your BSR since it has a direct impact on how often your product is viewed and bought. So you should focus on doing keyword research and including highly relevant keywords in your product listing. We recommend the Keywords tool on Zonbase for finding the best keywords to target in your product listing.
You can also use the Listify tool on ZonBase to retrieve the keywords your competitor ranks for. Then you can use them to create a keyword-optimized listing.
Having said that, the Sellers Rank is a useful tool for predicting the sales frequency of a particular product or a category.
How to Use The BSR Information
As mentioned earlier, the Rank is a useful tool for calculating a product’s sales volume and frequency. You can also check your competitor’s BSR to see how well their products are selling, and what you can emulate from their listings.
For new sellers, the Rank is very useful for product research. Here’s how you can use this information to your advantage.
Using Amazon Best Sellers Rank For Product Research
Before you sell here, you have to search for profitable products to sell. One of the key criteria is that the product has a high demand. You can gauge a product’s level of demand by looking at its BSR.
Instead of opening product detail pages manually to look at Amazon Best Seller ranks, you can use the Zonbase Chrome Extension tool. This can help you to view many BSRs while browsing on AMZ. This tool gives you information about items on the search results page, including their Rank (BSR) and sales history.
You can look through the results to see in-demand products based on their BSR. Remember, the lower the BSR, the better the sales. This tool also shows you a product’s monthly sales, making your research easier.
And if you don’t know where to start your product research, you can use the ZonResearch tool on Zonbase. The ZonResearch tool allows you to search AMZ’s database for profitable products using your preferred filters. You can set your preferred BSR rank (using the advanced filter feature) and target high-demand products that generate a lot of sales.
The BSR may not be as important as an organic rank in some people’s eyes. However, this feature still provides useful insights into the performance of a product. This is especially true if people are looking more into the top sellers in a category when searching for things to buy.
When it comes to improving your BSR, there is nothing you can do but just make more sales. Since this ranking system gets influenced only by recent sales trends, closing in on sales is your best bet.
However, if you are trying to improve your organic position, then you should take a look at Zonbase. Voted as the number 1 best-value seller software today, Zonbase can help you improve your organic position. With its 13+ tools and services such as Listify, Zonbase can help you find the best keywords to use in your product listings. This will further help increase your product’s organic position. And if you don’t want to make your listings, you can also hire Zonbase professionals to do it for you. With this, you can make more sales and hopefully translate into a higher Amazon Best Sellers Rank.
The all-in-one Zonbase software has all the tools you need to build a successful online business. Sign up for a free trial.