Starting a business might seem scary at first, but the internet makes it easy to get started. There are so many ways to find products to sell, and you can sell almost anything online these days. As long as you know your market and find your niche, selling products can be highly profitable.
E-commerce has made a big impact in recent years, especially during the pandemic. People have switched to shopping online to avoid crowds. Besides, online shopping is more convenient than walking around aisles in brick-and-mortar stores. This has greatly contributed to the growth of e-commerce websites such as Amazon in the past few years. Many small and midsized businesses (SMBs) have now adopted Amazon as a sales channel.
The platform is also open to individuals who have no prior business experience and just want another stream of income. But unlike businesses and brands that already have a presence offline and have their product offerings figured out, newbie sellers may have no idea how to find products to sell online.
How do you find products to sell on Amazon? This article will provide answers to that question. First, we’ll cover what makes a product good and which factors are important when choosing one. We’ll also highlight the various methods to find products that will make you the most revenue. Finally, we will explore how to source products to sell on Amazon.
Table of Contents
How To Buy and Sell On Amazon?
You want to know how to buy and sell on Amazon? That’s great! As the biggest B2C marketplace globally, you don’t even have to ask, “how many items does Amazon sell”. It has a global reach that spans hundreds of millions of customers who are always looking for product details on AMZ’s search bar.
To sell on Amazon, you need to find where to source products from. You could start with your local discount store and buy discounted products in bulk. These discounted items will be the main products to sell online from home.
You can also import stuff abroad from websites like Alibaba and Aliexpress, where you can talk directly to the manufacturer. Knowing how to sell products on Amazon requires a lot of careful planning and execution.
What is Amazon FBA?
The FBA service from AMZ is a god-send for sellers who have problems with order fulfillment. It is fueled by the fulfillment centers in states across America and nearly 40 million products to choose from. This one-stop-shop of retail services will handle inventory management. You don’t have to worry about overstocking or losing money due to bad product turnover rates. You have to send your products to AMZ, and they will handle the rest. Below are some of the advantages of using this service:
Easier Fulfillment
So you made so many sales last Black Friday, but you don’t know how you can fulfill these thousand-item orders? No sweat. With FBA, you can leverage AMZ’s networks to quickly and easily fulfill your products. When a customer orders a product, Amazon fulfills this order instead of the seller. All you need to do is send the products you want to sell to AMZ’s warehouse. Now all you have to do is find products to sell.
No Need To Worry About Customer Service
With FBA, AMZ will also handle the customer service aspect of your business. With more time on your hands, you don’t have to worry about grumpy customers again. Returns, refunds, and other concerns will be handled by their professional and experienced team.
What is the strategy for finding a good product?
Selling on Amazon might seem a bit intimidating, but the process can be simplified with a few steps. First and foremost, it’s important to find an item in high demand yet has low competition. The key here would be optimizing keywords for potential customers while creating informative content. This will help them understand their choices better before making any purchases themselves. And it will also attract a bunch of search engine traffic.
Creating product pages with complete details and high-quality product images is also a must. Remember, you are running a professional seller account here. You have millions of competitors in your category too. If you want to start selling your products, make sure that your listings are high-quality.
Another thing to note when you try to find products to sell is their seasonal quality. Is your product you think of selling only viable during a certain season (for example, Christmas)? Our advice to newbie sellers is to avoid selling seasonal products. You want your products to be marketable all-year long. If your products only sell well during a certain season, you would have difficulty making ends meet during the offseason.
AMZ’s database has millions of products, which means researching to find products to sell is easy. To simplify your AMZ product search, keep in mind these guidelines and you will find the best private label products.
Characteristics of a good product
So what should you look out for when you try to find products to sell? Here are some pointers to remember.
The sweet spot for a product (Between $25-50)
When you try to find products to sell on FBA, one of the first things to consider is the price. Products less than $10 will be less likely to make you money unless you sell a lot. And by a lot, we mean thousands of them. However, selling products over $100 might be too expensive for some people, especially if they aren’t branded. For only $50, you can cover your FBA fees and the costs of acquiring/manufacturing your goods. Above that price point, customers are less likely to buy from you. Conversion rates plummet as soon as the prices increase.
Can Be Sold In Any Season
We find products that will sell throughout the year, not just during certain seasons. The Google Trend Report is built right into Chrome Extensions and can help you detect seasonal sales spikes. With this, you don’t have to go through manual checking again.
Less Number of reviews
The best-selling items on AMZ have a high number of reviews. Items with less than 200 are the top sellers. However, the more reviews an item has, the more competition you will have for that niche. Find a perfect spot and aim for a product with less than 200 reviews. This means there is enough demand for the product, but not too much saturation in the market yet.
Easy to import
You will find that many people want to import things, but they are unsure what is worth importing. It’s much faster and easier to import via Air, and it gives you better ratings if you can deliver fast. So you want something that won’t be too expensive to ship via air freight, which means small and non-flammable.
Small and Lightweight
This is another factor you must consider when finding products to sell via FBA. As you know, fees usually climb up when products are large and bulky. Furthermore, you don’t want to sell fragile products because they might easily break. Try to aim for products that are easy to ship, small, and lightweight. These products usually cost fewer fees to fulfill.
Simple, low-cost, and quick manufacture
The best way to avoid quality control or manufacturing challenges is not to produce glass, electronics, and highly complex products. Products that have lithium batteries, for example, cost more to fulfill when using FBA. Television sets and large computer monitors also fit the same category of “products to avoid”.
These are the blueprint for the success of every seller. Every product has its unique balance between opportunity and competition, but this guide
Finding products fast?
Zonbase is the ultimate tool for scouring products. It offers you a way to search through and filter key metrics such as price, demand, estimated sales, rating, and more.
Product Tracker is a must-have for any product manager and marketer. This tool can give you the data to decide which products are worth investing in.
As you hunt for an item to buy, Zonbase’s product research tools will be your best friend. It is a great feature built into the web app that takes a different approach and helps you discover new niches. You can search keywords in any online marketplace or category and receive tons of product results worldwide.
Browse and Explore
The Web App is the ultimate tool for product managers and marketers alike with its myriad of features. As a marketer, you’ll design your products or optimize existing ones intuitively thanks to maximizing their potential on the platform. Using our Zonbase Chrome Extension, you’ll test multiple keywords from your search within the web app.
Do you have an inventory of 20 product ideas that sound great and meet your requirements? Before we narrow down this long list, it’s important to require your time to gauge the demand for every idea.
The Test of Demand
When you’re trying to find a product to sell on Amazon, the primary question to ask yourself is this. “How much of this product can I realistically sell in one month?”
Ideally, this means finding an item with:
- Sales are thoroughly distributed among a good sort of sellers. This suggests you’re less likely to own any single one take over and dominate the others
- The Top 10 sellers for a given product or keyword are ready to sell a median of ten units per day. This can be what we consider “sufficient demand”.
What if you may get 300 sales per month? That’s 10 each day.
The Zonbase website may be a vital tool to assist you in finding the best products to sell on Amazon. Jump right onto AMZ’s website to search out products relevant to your niche, then use the tools on Zonbase’s website. For example, try searching “disposable wedding cups” and study the results shown by the extension tool. By clicking the extension, you’ll be able to sell all of your product results without delay.
We will now evaluate the extent of demand by watching the highest 10 results to determine if there are roughly 3000 sales per month. This way, you’ll know the way people have purchased this product. You’ll also see whether or not it is a good idea for your business to sell this product.
It should be a Competition, right?
Is there a lot of competition for items that are similar to yours?
Do you have something unique about your product idea to make it stand out from the others on the market? Are you a brand registry owner, or do you also sell what other people are selling? Do you have a unique UPC code for your items? Do you know how to find products to sell that are unique and cannot be easily copied?
These are just some of the questions you need to ask if you are worried about your AMZ competition. Maybe you should consider what makes your item different, so people will want to buy it instead.
Major Factor- Reviews
When evaluating the competition, it’s important to check out reviews. Tracking how many reviews a product has is often an indicator of potential competitors. For example, if all the top sellers have thousands of them, it means one thing. There is a high demand for the product, but the market is also extremely saturated. Would you want to go and compete in that market if you are a beginner with little experience? Probably not.
Forget about the old ways of laying track
With the Zonbase Chrome extension, you can see how many reviews each product has. Less than 50-100 reviews in the top ten are generally considered good. If you see a product like this, then this is an opportunity to get your foot in.
The competitive landscape is changing every day. So, do you want to be on the cutting edge of new products and trends in your industry? Then it’s time that you start using Zonbase’s Chrome Extension. This is great for a quick look at what others are doing so that you can get ahead. You can use this extension to reverse-engineer your competitor’s listings and see what works for them.
Best Selling Hierarchy
Keeping up with the competition can be hard, but the Zonbase free sales estimator tool can help. It will provide you with any competitor’s monthly sales total for a specific product. All you require to use this nifty function is their BSR and your marketplace/category of choice.
A Million-Dollar Product Idea
There are a few ways you can go about this
Forget what you like. Don’t sell what you want to sell, but rather look at what people want to buy. When looking for products to sell, a more logical approach is to test the demand. Instead of waiting in line with everyone else who is also trying to make money off their passion project, try to take charge. The reality is that not everything you want to sell is something people will want to buy. You have to know what they want, so you need to use tools to help you.
The world will always want what they don’t have. And if you are passionate about your product, it’s a sure thing people will be drawn to buying from you. So, sell what you are passionate about
Successful Case Study
The Zonbase team has a product launch for sellers that is the ultimate learning experience. This first case study was for the US marketplace, and it teaches you every step of their journey with full transparency. From going through research to finding out if there’s such a thing as a winning product opportunity on Amazon.
You have to start sometime, so why not now?
The Zonbase tool churns out product ideas faster and with more accurate data than ever before. By digging deep inside Amazon’s database, it is easier than ever to find products to sell that will make money. If you are on the hunt for winning products, using the Zonbase tool is a great option for you. There are many selling plans available to those who are interested in starting their brand registry, too.
Categories
US Retail Ecommerce Sales, by Product Category, 2021
The best way to get product ideas is to look at what’s selling well on Amazon. Consumer behavior will ultimately guide us in deciding what products we buy and sell online.
The first step- find the Best Sellers Category here, then browse through the different categories of interest for an idea.
Note: The only way to find the products that sell best is by going through each sub-category. If your product has less competition than others on the market, it will likely be a great item to sell.
The best private label product categories are Home & Kitchen, Kitchens, Dining, Patio Lawn Garden Supplies. These categories have also grown a lot during the pandemic because more people wanted to stay home. Thus, gardening and cooking have become necessary for them to find new things to do.
The in-house algorithm AccuSales is powered by 500 million data points per day. It also updates sales estimates. The power of this tool will help you make stronger business decisions with greater accuracy.
Conclusion
You have everything you need to compile a long list of product ideas with this research tactic guide. Finding products to sell and locating a trustworthy supplier is your most important task. Once you’ve got the entire list, we’ll be able to help evaluate and cross-reference your top picks.
Your journey to start an eCommerce business will be exciting and profitable. AMZ Private Label Selling is not a get-rich-quick scheme. It requires hard work, patience, and persistence for those thorough with their research. You will find success in the industry of selling if you are patient in researching the right products. Zonbase has everything you need to launch a successful Amazon business, and it’s all in one place. Whether you need to find products to sell, do keyword research, optimize your listings, or check sales trends, you can do it all.
Wish you the best of luck and we are excited to hear all about your success! If you want to see how Zonbase can help your business, start a free trial today.
