The dream of every Amazon seller is to get to the top of the website’s page 1 search results. And to do that, access to the best Amazon keyword tools is essential. AMZ is the most popular online shopping platform with over 3 million active users. This means you’ll have users constantly visiting your listings every hour. Also, statistics show that most online shoppers bypass Google and start their product searches on Amazon (Source: Statista). So, the most profitable thing for any seller is for his product to be seen within the website’s search results. If you can rank high on AMZ’s own search engine results, you’ll have a better chance of converting sales.
However, one thing that you’ll also have to take note of is the amount of competition you’ll have to face. The AMZ marketplace is saturated with millions of other sellers, some of whom sell the same products that you do. This means that you don’t have any other unique advantages that other sellers don’t also have. There is fierce competition on the platform on who should be on top. As every seller is racing to the top, they’ll do anything within the rules to succeed, just like you.
To get ahead of your competition, you need to use the best Amazon keywords tools out in the market today. These tools can help you to optimize your product listings and increase your conversions faster. Having access to the best Amazon keyword tools will allow you to automate certain important tasks. From keyword research to listing optimization, the best Amazon keyword tools can lighten up your load as a seller.
Ready to learn what’s in our list of the best Amazon keyword tools out there? Let’s dive right in.
Table of Contents
What are Amazon search keywords?
Just like Google, AMZ also possesses a search engine platform. The only difference is, AMZ only deals with selling products that are listed on its platform. When you go to Google, you can search for different kinds of things. It could be articles, products, videos, lectures, shopping ideas, or anything you can think of. When you go to AMZ, you are only there to search for a specific product and nothing more.
When customers search for a product using keywords, the search engine works on indexing content. AMZ uses the keyword that you typed in order to search its database for the best products that fall under the keywords you used. The most compatible products are placed on the first page. This format is done chronologically to quickly provide relevant results so that customers can have the best shopping experience.
For this, AMZ has developed its own Algorithm known as A9. The A9 Algorithm delivers the most relevant search results by relying on the keywords in your product listings. The algorithm uses keywords to determine what products you sell and who might be interested in them.
There are no hard and fast rules when it comes to determining how to get to the top of the rankings. Even AMZ doesn’t really talk about or divulge how to get your listings on top in order to avoid abuse. However, there are accepted factors that ultimately affect and determine the possible ranking of a product listing given a keyword. This includes a number of sales, customer reviews, positive experience, and overall quality of the product listing. Having images that are of high quality also helps a lot.
Benefits of Keywords to Sellers
- Product Search Result Improvement: The algorithm finds the customer’s search query in relation to the closeness of your keywords match. The close your keywords are, the higher AMZ places your product listing in the search result. It helps in increasing visibility and generating more sales. Just think about it, a baking mitten that is all about home and kitchen shouldn’t be recommended to a keyword query about games and toys, right? AMZ takes care of these by making the product search results more relevant. Thus, improving the overall customer experience as a result.
- Better Seller Ranking: The keywords that you use will be trusted by AMZ when the keywords you use convert more and more customers. This helps to increase your seller ranking and you will always retain the top position on the first page of the search results. Amazon has a BSR (best seller ranking) that it updates every hour depending on the number of specific products sold within the said time period. If your products consistently sell using the keywords you are targeting, AMZ will think that your item is one of the most relevant products in its platform.
- Competitive Edge: If you have the ability to target unique keywords, it will be easy for you to beat your competitors easily. Finding keywords that are not too high in competition but have good traffic from searches can lead you to products that are profitable. Actually, the key to find a winning product is exactly this technique: high demand, but low in competition.
- Increased Conversions: The ultimate result of all your efforts to sell on AMZ is increased traffic. Yes, the more keywords you integrate into your listings, the more visible your products will be. If your product’s keywords match the product search, you will receive huge traffic. However, traffic doesn’t mean a thing if your products aren’t related to the keyword search. If a user is searching for kitchen mittens, but baseball mittens were given as results, do you think the baseball mittens will sell? It’s highly unlikely, right? Shooting for the right keywords will make your products convert so much better.
- Follow Best Practices: Keyword optimization is not a cheap practice. It helps you to optimize the entire business process. When your keywords attract the right traffic and help the customer find the right product, it ultimately helps you perform better on the other marketplaces also.
The Top 10 Best Amazon Keyword Tools
Actually, identifying the right keywords for the product you sell is a difficult task. The words you select must be words that are:
- Used by customers in their search queries;
- Most relevant to your product niche, and
- Competitive in nature.
The best Amazon keyword tools that we are going to discuss in this article will help you to identify what exactly customers are typing in the search engine and help you to know other long-tail keyword strategies that can generate a quality lead. Let’s dive in and get an insight into how these tools are helpful to you:
ZonBase is the topmost all-in-one seller tool boasting powerful keyword research tools. The ZonBase Keywords tool shows you the estimated monthly search volume for any general keyword and a history chart indicating the level of interest over time. The Keywords tool also generates tons of related keywords based on their relevance. It is a powerful tool that you can use to discover high-impact and high-traffic keywords that can help boost your potential sales.
ZonBase also has a Reverse ASIN tool with which you can spy on your competitors and discover the top keywords they rank for. With the Reverse ASIN tool, all you need to do is to enter the ASIN of a competitor’s product that is closely related to your own. The tool will then discover all the keywords that your competitors use in these product listings. This is very helpful if you are trying to launch a pay-per-click (PPC) or a search engine optimization (SEO) campaign. Knowing the right keywords to use in these marketing campaigns is essential in keeping your costs low. This is one of the best Amazon keyword tools that you can use for uncovering keyword ideas.
And with ZonTracker, you can check your organic ranking and track it over time. This is one of the best amazon keyword tools that you can get because it gives you access to information about your ranking movements. With the Zontracker, you’ll be able to make more precise data-driven decisions.
Ahref is one of the oldest and most popular SEO tools that help digital marketers around the world. When it comes to keyword research, it is one of the best Amazon keyword tools out there, especially for search engine optimization and link building. There are about 100 million keywords stored in its database that can be directly used in your product listings. Some of the key features of Ahref are country-specific results, volume estimators, and the best of all: ‘newly discovered’ keyword reports. It deserves its place as one of the best Amazon keyword tools today.
Sonar is another absolutely free keyword research tool that you can use to us the actual data from real visitors on AMZ. Sonar results are highly accurate as it gives you the keywords that are only searched by customers on the AMZ platform. Other functions that it offers are finding what your competitors are using through reverse ASIN, keyword translation, index checks, and PPC searches.
Scientific Seller is another most trusted tool in finding the industry-winning keywords that help sellers to increase their sales by at least 10% per month through keyword research. It is committed to providing you a thoroughly researched keywords that are sourced from a variety of real-time sources. It features in creating unique long-tail keywords that your potential customers can use and your customers don’t have any idea of it. Definitely one of the newest and best Amazon keyword tools too.
It is one of the best product research tools with deeper insights to fuel your keyword strategy and perform better. It is equipped with dozens of tools to perform reverse market analysis, search volume data, and find historic search trends. It helps you to build product listing and integrate keywords in your listing for the best result to be the number one seller.
Amazon Tool offers you autocomplete search suggestions that help to generate the most relevant keywords that you can use in your product title, descriptions, and hidden keywords.
In addition, it can give your regional websites and languages too. It is best if you are a rural seller seeking to grow in an international market. Amazon Tools can establish a mechanism that can help buyers to find your products easily. It can be used by anyone whether you are a seller or an Amazon affiliate.
SellerApp is another powerful international keyword research tool that can help you with sales, operation, marketing, and solutions for any third-party seller. It is a chrome extension and it helps sellers pick the right keywords to give you the most profitable product listings.
It has a huge database of 135+million keywords that can be used by any third-party seller. It is great to research how specific keywords can be used for hitting high sales and being successful. The prominent features of SellerApp include results to monthly search volume and real-time PPC cost related to your product launch.
Magnet is another power keyword research tool by Helium 10 that is the largest database of actionable keywords and long-tail keywords on the AMZ market. All you need to do is enter the desired keywords and it will provide you with all the best relevant keywords. You can give the inputs based on the filters like search volume, word count, number of competing products, and many more.
It claims to be the most comprehensive keyword database on the internet and extends services on SEO that can perform service beyond product research and product identification. Other features include reverse ASIN lookup for keeping an eye on competitors’ sales and find profit viability through product search. These features actually help it to give its seller the most comprehensive data to find potential successful products.
Optimize every step of your online business. AMZScout is an intuitive keyword teacher that helps to improve product ranking and watch the competitors progress through its reverse ASIN search. Other outstanding features include keyword search by ASIN, track keyword position change over time, and import and export data.
It is one of the most used software seller tools that help you to drive conversions. From search results analysis, product research to product launch, it has everything that any serious seller should have. Also, you can use its exploration and product tracking features to discover keyword insights and product trends to help escalate your sales.
Conclusion
Using the right keyword is the best way to improve your organic ranking results. It is also the best way to find the perfect keywords for running PPC advertising campaigns. The best Amazon keyword tools can help you uncover the powerful keyword that you need to boost your listings. Keywords are vital to the success of your search results.
Don’t use trial and error but use the above-mentioned tools and you can go beyond guesswork and create customer-based competitive keywords to increase search ranking, customers, and revenue. One of the best software seller tools that you can use is Zonbase. With its keyword tool and ASIN reverse tool, it will be easier to discover keywords for your successful product launch.
Give Zonbase a try. Sign up for a free trial.
