Deciding to sell on Amazon is great, but if your reason for selling there is to earn income, whether actively or passively, you will want to try to boost your sales at some point.
The competition on Amazon is fierce and sellers are always looking for new ways to outrank each other and make sales, Fortunately, there are many strategies that can help you stand out from the crowd and increase your chances of swaying buyers in your favor.
In this post, we’ll show you how to increase sales on Amazon with 12 simple strategies. We’ll also provide software recommendations where necessary to help you get started with these strategies.
Table of Contents
1. Use Relevant Keywords
Keyword research is one of the most important strategies for success on Amazon. If you’re trying to learn how to increase sales on Amazon, you should not ignore keyword research.
Use long-tail and short-tail keywords to increase your reach. The aim of using keywords is to improve visibility, so the only way around this is to search for keywords or search terms that your target customer is likely to use when searching for your product. By doing this, your products are more likely to pop up in search results.
There are thousands of keyword options to choose from, especially since there are many variations of any product. Hence, it is important to choose keywords with high search volume as they often have a higher chance of ranking.
The best way to find relevant keywords with high search volume is to use keyword research software. A good strategy is to use a keyword search tool and a reverse ASIN tool.
A keyword search tool pulls up top-performing keyword options for you, while a reverse ASIN tool allows you to reverse search your competitor keywords and discover what their top-ranking keywords are.
Here are two of our recommended keyword research tools.
ZonBase offers an excellent keyword tool that provides deep insight into the best keywords for your product listings. The tool uncovers otherwise inaccessible information about your keywords to help you improve your SEO and PPC strategy.
It pulls up an extensive list of relevant keywords that will ensure that your listings show up on the first page of search results. To assist sellers in selecting appropriate keywords for their listings, it also gives each keyword a relevancy score.
ZonBase also offers a reverse ASIN tool that allows you to run a reverse search on your competitors’ listings to see what their top-performing keywords are. This tool allows sellers to find crucial keyword data. Additionally, it has a word frequency feature that displays the words that are used the most frequently in a competitor’s listing.
Using the reverse ASIN tool, you can target similar keywords as your competitors and increase your chances of outranking them.
After finding relevant keywords, you will have to constantly track them to monitor their performance and ensure they are yielding conversions.
To do this, you will need to invest in a keyword-tracking tool. Here’s one you can check out;
ZonTracker is ZonBase’s keyword tracking tool that allows you to view the monthly search volume, current rank, and sales trends for any product or keyword. Using this tool, you can track keyword performance to ensure your keyword research efforts are not in vain.
2. Optimize Your Product Listings
The first step to learning how to increase sales on Amazon is to gain more visibility, and the most reliable way to do this is to create well-optimized product listings. Regrettably, a lot of Amazon sellers don’t understand why they should optimize their listings for conversions; some don’t even know how to do it.
You must pay attention to a number of aspects of your product listings if you want to boost your Amazon sales. Here are a few things to add to your product listings if you want to enhance your Amazon sales potential:
- Use catchy product titles and keep your titles between 120-160 characters.
- Make your descriptions clear and concise. Use bullet points to make your descriptions readable.
- Include relevant keywords in your listing titles and descriptions.
- Use professional product images in your listings
Optimizing listings can be time-consuming and challenging especially because it involves creating content and taking product photos.
Here’s a simple listing optimization tool we recommend to help you create well-optimized listings with ease.
AI Listify is ZonBase’s artificial intelligence-based tool. Using this tool, sellers can create well-optimized listings from scratch in minutes by simply providing a target keyword and a few prompts. The tool then runs through competitor listings, discovers their top-ranking keywords, and automatically generates new, uniquely optimized product listings using these keywords.
The AI Listify tool is certainly one of the best ways to save time on listing creation and optimization. Sellers who do not have a lot of time on their hands and are not skilled in content creation will find the tool helpful.
3. Split Test Your Listing Components
If you’re really serious about discovering how to increase sales on Amazon, you’re going to have to be ready to split-test your listings.
Split testing, also known as A/B testing, is a great way to increase Amazon sales. It involves creating two versions of your product listing and testing them both to see which version performs better.
You can run split tests on your product titles, descriptions, pictures, pricing, and any other listing component. Testing different versions of your listing helps you to figure out which listing components yield more conversions, this way you can significantly increase your chances of making sales.
Additionally, split testing can help you to identify what works and what doesn’t, this saves you time in the long run.
If you decide to run split tests on your listings (which you should), here are two split-testing tools you should check out.
Cashcowpro is a split-testing tool that allows you to test different variations of your current listing. It is a low-cost, simple-to-use tool that frequently rotates different versions of your listing to assist you in creating one that is well-optimized.
The only drawback of using this tool is that it only lets you test your product description’s first 100 letters and your main image. If you want a tool that allows you to test all your listing components, you should check out the next tool.
Splitly is another split-testing tool that allows you to test different listing elements (Price, Descriptions, Product features, Image, and even back-end keywords).
However, you can only test one listing variation at a time. After a few days, it begins informing you of its findings. When it determines the best listing element based on data, it completes the test and adds the top-performing listing component to your product listing.
4. Use Attractive Product Images
When it comes to choosing product images for your listings, ensure you choose only attractive images that are sure to capture buyers’ attention. Some shoppers may see your product pictures before the product description or reviews so it’s important to use only high-resolution images that portray your products in the best light.
Getting high-quality pictures is easy and you do not need to hire a professional photographer to create pictures for you. You can do it from the comfort of your home with your mobile phone.
The tips listed below should help you take nice product photos.
- Use a tripod stand and a plane background to keep your smartphone or camera still, and avoid capturing blurry images.
- Use natural light as images photographed using natural light tend to come out better. If the light where you intend to shoot the products is not sufficient, consider using an artificial lighting source for more lighting.
- Take product photos from different angles. Customers want to get a complete view of the product so ensure you capture the product from various angles.
- Keep your product images within Amazon’s image guidelines. While high-quality product images, Amazon also provides some guidelines and specifications on the type of pictures you should and are allowed to use. So while curating your product images ensure you review and comply with these guidelines.
You can also decide to provide more information about your product with a video to enlighten your customers. Customers like to get a sense of what it would be like to use a product even before purchasing it and this is something product visuals can provide effectively.
If you would rather not take product images yourself or do not have photo editing skills, you can get professional assistance.
ZonBase offers a personalized product photo enhancement service to help you refine your product images and increase your chances of conversions. When you sign up for the ZonBase photo enhancement service, you get to work with a team of experts who will edit your product photos professionally.
5. Get More Reviews
When a customer clicks on your product on Amazon, one of the first things they will check is your page for user reviews or ratings of the product. Customer trust and credibility are increased as a result of product reviews and ratings, thereby increasing sales.
90% of Amazon buyers are more likely to buy when they see positive product reviews. Getting reviews can be difficult but you can use the tips outlined below to get more reviews on Amazon.
- Use Amazon’s follow-up system
- Create an email list
- Use product inserts
- Provide excellent customer service
Whatever you do on Amazon, avoid misleading customers to entice them to buy from you since this could eventually affect your business.
6. Avoid Stockouts
One of the most important things to note when you’re trying to learn how to increase sales on Amazon is that you should try as much as possible to avoid stockouts.
Running out of stock reduces your chances of making sales because shoppers are likely to order from someone else if you’re constantly out of stock.
To avoid stockouts, monitor your inventory levels constantly and ensure you restock before your inventory gets exhausted. One of the best ways to do this is to use an inventory management tool. Here’s one that we recommend:
ZonBase offers a profits tool that serves as a profit or expense tracker and doubles as an inventory management tool.
The profits tool comes with an inventory forecasting feature that monitors your inventory level and notifies you when you’re running low on stock. The tool also predicts an estimated restock date to let you know when to restock your inventory ahead of time.
7. Fix Competitive Product Prices
As you already know, the Amazon marketplace is very competitive and pricing is one of the best tools for outranking competitors.
Prices are constantly fluctuating on Amazon, and if you want to stay competitive, you have to take advantage of the frequent price changes. Asides from ensuring that your products are in stock, and your inventory is updated, you also need to ensure that your product prices are always updated and as quickly as possible.
Updating product prices can be quite stressful considering that you do not intend to spend all your time behind your laptop. So, one of the best ways to maintain competitive prices is to use an Amazon repricer.
A repricer allows you to update product prices swiftly without having to carry out manual price adjustments. With a repricing tool, you can simply make a set of pricing rules and the tool executes them accordingly.
Need a repricer to help with price adjustments? Here’s one that we recommend.
ZonRepricer is an automated Amazon repricing tool that allows you to set pricing rules and take advantage of even the slightest price fluctuations.
Using this tool, you can set customized repricing rules and maintain competitive prices on the go without having to make any manual adjustments. By constantly reviewing your product prices, you can increase your chances of winning the Buy Box and making sales.
8. Win the Buy Box
If you’re an Amazon seller, the Buy Box is an important feature to be aware of. It’s the white box on the right side of an Amazon product detail page, where customers can add items to their shopping carts.
Winning the Buy Box is one way to increase your Amazon sales significantly, so it’s important to understand how to win the Buy Box and maximize your chances of sales. Pricing competitively is an effective strategy for winning the Buy Box.
Maintaining healthy inventory levels is also a great way to increase your chances of winning the Buy Box. Amazon also gives special preference to sellers who use the fulfillment by Amazon service.
Although winning the Buy Box isn’t the only way to increase your Amazon sales, it can be a powerful tool to help you succeed.
Trying to figure out how to increase sales on Amazon can be challenging at first, but once you get a hang of it, the rest of the journey will be a breeze.
We have provided 7 strategies for increasing Amazon sales, it may not be easy when you start but as you go along, you’ll figure out what works and what doesn’t. Be sure to review your strategies and make adjustments when necessary.