As a seller, understanding Amazon PPC and how it works is one of the best things you can do for yourself. Advertising is one of the most potent ways for sellers to attract new customers, bring in traffic, and drive sales up. Amazon is not just one of the biggest marketplaces in the world, it is one of the largest advertising platforms too. Behind Google and Facebook, Amazon is the third most popular platform to advertise products on (Source: WebFX). This means that sellers are vying for the top spots in the marketplace to sell their products. And there are…