Chapter 1: All about Amazon FBA
Chapter 2: How to sell on Amazon FBA
Chapter 3: What to sell on Amazon FBA?
Chapter 4: Use ZonBase, Amazon software to dominate on Amazon
Chapter 5: Marketing your Amazon FBA business
Chapter 1: All about Amazon FBA
What is Amazon FBA?
Amazon FBA is a great service provided by Amazon where the fulfillment of the products like the storage, packing, shipping, and returns are taken care by Amazon itself. So the third-party sellers will not have to worry about it and focus all on growing and scaling the Amazon business.
Amazon FBA vs. Amazon Fulfilled by Merchant
Amazon provides the Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) services to fulfill orders placed by customers.
We have already discussed the first option, Fulfillment by Amazon. The second option Amazon offers you to do the fulfillment yourself. You are solely responsible for the storage, packaging, shipping, and even customer service. Amazon only provides the marketplace and its customer base for your Amazon FBM business.
|When your products sell at a fast pace.|
|You do not have time and workforce to fulfill efficiently while still providing excellent customer service.|
|The products are expensive, lightweight, and small.|
|You do not have space to store your products.|
|You cannot provide great customer service to each customer.|
|You are not able to get a reliable delivery partner.|
|You are a new Entrepreneur starting to sell products on Amazon.|
|When your products sell at a low pace.|
|You have the time and workforce needed to fulfill the orders while still keeping customers happy.|
|The products are cheap, heavyweight, and big.|
|You can take care of storing your products.|
|You can easily provide customer service.|
|You can handle and have found your delivery partner.|
|You have an established small or medium-sized business with a team to help you.|
How does Amazon FBA work in 2021?
Every Amazon seller follows the common initial steps which are:
- Finding your profitable product
- Creating a seller account
- Choosing between FBA and FBM
Let’s take a closer look at how the Amazon FBA model works for your business:
Send your products directly to Amazon
As an Amazon FBA seller, you have to prepare your products the way you want your customers to receive them. You then need to send these products to Amazon’s various warehouses at the address provided by Amazon.
Amazon stores the products
After receiving the products, Amazon adds them to their inventories and stores them safely. If in any case your product is damaged, Amazon will take full responsibility for it and reimburse you for the damage.
Amazon processes the order
Customers will find your product through your product listing or Ads on the Amazon platform and place an order. Everything is done on the Amazon platform, the order, payment, etc.
Amazon ships your product
After receiving the order Amazon packs and ships the product to the customer’s address. It receives the payment either online or through cash/card on delivery. You do not have to worry about shipping and payment.
Amazon handles customer service and returns
After a customer receives the product, Amazon follows up to make sure they have received the product in adequate condition and to get their feedback. It also handles any return request.
You get paid
Amazon calculates your sales and deposits your profit deducting seller fees into your account every two weeks.
Is Amazon FBA profitable in 2021? Is Amazon FBA saturated?
As long as people continue to buy products from Amazon and as long as these eCommerce giants continue to grow, there will be an opportunity for every new seller.
According to a report, 53% of Amazon sales come from third-party sellers in the first quarter of 2019. Amazon FBA will not be saturated for new sellers in the near future whether 2021, 2025, or 2030.
With every new year, the strategy will surely change. The strategy that worked for sellers in 2016 will not be going to work in 2021. So, you have to work on creating your strategy and Amazon business plan that will make you profitable in 2021.
Chapter 2: How to sell on Amazon FBA
Do I need a business plan for starting an Amazon FBA business?
Yes, you definitely need a business plan to start your Amazon FBA business. What your business plan will include?
- Finding the right product
- Searching for suppliers
- Making strategies to market your product
- To make your business profitable
You need a plan to invest in the right information, the right software, and tools. Otherwise, there is a high chance you end up paying more than you should.
You do not need a real business plan like the traditional big businesses, but you need a direction to what you want and how you will get it.
How much it costs to sell on Amazon FBA?
Answering how to sell on Amazon FBA would be incomplete without knowing the cost of starting it.
Starting an Amazon FBA business needs a budget from you, you can not start it if you are on a razor-thin budget. How much will it cost? Let’s look at the breakdown of the Amazon FBA business budget.
- Amazon software cost: $500
- Ordering product samples: $150
- Cost of Inventory: $1500
- Barcode or UPC code: $40 to $250 per 10 barcodes
- Cost of products shipping: $500
- Giveaways or PPC: $250
- Amazon seller central fee: $39.99
- Amazon course online (optional): $2000-$5000
Total Budget- $2,787 (excluding course budget).
Ready to start your own selling on Amazon FBA business?
Create your Amazon seller account
To start your journey as an Amazon FBA seller, you need to first create your Amazon seller account. Go to the SellerCentral page of Amazon and click “Register Now” or “Start Selling on Amazon”. You will get a signup page, it will take up to 10 minutes and you will be registered as an Amazon seller.
Start looking for products to sell on Amazon
To make your Amazon business profitable, you first have to find the perfect product. You have to analyze the market, current trends and customer needs to select the product or products to sell on Amazon.
You can do the process manually or there is much software like ZonBase, Jungle Scout, that will help you. Using the software will save you a lot of time and give you accurate results.
Find your supplier
After you have found your product, the next step is finding your supplier. You can search for your product supplier on Alibaba, shortlist some suppliers based on ratings, reviews, no. of products sold, etc. Talk to each of them and ask for the best price and then select your supplier. But, before ordering the products in bulk, you need to order some samples to check the quality of the product.
Create your Product Listing
Now that you got your products, You need to create your product listing. Not just create them but have to optimize them for the right keywords that your customers will use to find your items.
Here are some tips to optimize the product listing on Amazon:
- Use a simple and attractive title with your target keywords.
- Keep the description short and to the point.
- Use bullet points for long descriptions.
- Add multiple images to your product listing.
- Talk about the benefits of the product.
Advertise your Product
After you have created your product listing and sent the products to Amazon warehouses, you will need to market your products. Combine Amazon PPC advertising with Giveaways for the sale to start coming.
Chapter 3: What to sell on Amazon FBA?- Finding your perfect product
How to find products to sell on Amazon FBA?
The best way to find a profitable product for you is to use Amazon product research tools. It saves a lot of time and often gives more accurate results. Following is one of the best product research tools:
Zonbase: Zonbase has every tool you’ll need to be successful on Amazon. You will also get exclusive training on how to use those tools. If you haven’t already done so, go ahead and take advantage of the FREE trial today.
What are some good sourcing companies for Amazon FBA?
Once you have found your Amazon FBA product, the next step is to look for your supplier. You can search for your supplier from Alibaba or Wholesale marketplaces.
How to source a product on Alibaba?
Alibaba has various suppliers and manufacturers on its platform. It’s a great place to source products that are great and inexpensive at the same time. You can talk to the suppliers on the platform itself and find out who is best for you. You just have to go to the website, search for your product, you will see a list of products, a shortlist based on reviews, ratings, no. of products sold, etc.
How to source a product on Wholesale marketplaces?
The wholesale marketplace is another option to source products. You can find a wholesale market in every city, you have to locate a wholesale related to your product category. You can google to find the wholesale stores.
Which products sell best on Amazon
So, what to sell on Amazon FBA? Some product categories are the best selling on Amazon. Let’s have a look at some of them:
Books: Books are one of the best-selling Amazon products and their demand is not going down anytime soon. Whether it’s hardcopy, paperback, or Kindle edition, books are more popular than ever, and they come with a huge profit margin.
Baby Products: As new babies are born there will be increased demand for baby products. These items are a great option because baby products are inexpensive, small in size, lightweight, durable, and always in demand.
Jewelry: Jewellery products are always hot-selling items on Amazon. Yes, the market is saturated, but you have to be pro at marketing to make it profitable. The profit margin for this product can be 50%+.
Gym and SportsWear: People of all ages want to be healthy, and, for that, they need workout wear. It is another top-selling product on Amazon with a good profit margin.
Chapter 4: Use ZonBase, Amazon seller software to dominate on Amazon
If you are a seller on Amazon and looking for the best software that can provide you with the instantaneous promotion of pages, books, courses, and all your products and become a successful seller on Amazon, try ZonBase for a better experience and optimum outputs.
What is ZonBase?
ZonBase is an online platform for Amazon sellers to get their leading products conveniently. This is a simple and user-friendly software that provides fast and one-click results for Amazon busy sellers. You don’t need to check hundreds of reviews and posts to get valid information. By providing ideas of reverse and hidden keywords, this software enhances the sale of your products. You just have to put accurate and simple information, and your profits will be auto-pilot.
Important Tools of ZonBase:
ZonBase software features the following tools:
- Amazon keyword research & Analysis
- Amazon PPC/Advertisements
- Brand ranking analysis
- Find Profitable hidden niches
- Estimates revenue of products
- Reverse ASIN
- Listing optimizations
- Do advertisements
- Track your brand ranking
How ZonBase work?
- You can try it now. It’s available on a free trial
- The registration process is effortless. It will take almost ten seconds to get registered.
- Start using the tool if you want to find the best products in your niche that are selling well on Amazon, which can work well for you.
- ZonBase offers free training by Amazon experts so that you can leverage their experience and skill to up your game.
- The software provides excellent 24/7 customer support.
Advantages: How ZonBase can help you to achieve success on Amazon FBA
You can use it for 7 days free trial. After that, you have to pay annually to upgrade its services. It is offering effective packages within your limited range of cost. You can cancel your subscription whenever you want.
ZonResearch and chrome extension
ZonBase is designed for busy researchers who need to quickly find the right information. If you have a shortage of time, you should not pour through hundreds of reports to find the gold nuggets. Zonbase makes it easy for you to find deep into more than millions of products. ZonBase offers you some really amazing tools capable of helping you find your winning product online.
ZonBase chrome extension will help you to discover your new product from millions of products from Amazon’s database. It will speed up your research.
Sales estimator and Zontracker
Sales estimator is an amazing tool of ZonBase to spy on your competition and to check the selling of goods or launching a new product. It will assist you to find an average amount of products selling for each product per month. Zontracker can track the ranking of your product for any of your chosen keywords.
You can target your best keywords and, in this way, enhance your Amazon profit. It makes your research easy and accurate.
Finding hot products
You can find the best products on Amazon on a daily basis. It will also help you to optimize the listing of products. This optimization will help you to attract customers.
There is a team of experts that will assess and analyze your product before investing. These experienced launch managers will guide you in enhancing the quality of your product that is necessary for boosting your profit. It will automatically raise the chance of your success.
ZonBase has a tool to take pictures of your product and to keep it in a natural setting in a way that is attractive and appealing to customers. It can take the perfect pictures of the products for less than half the cost.
ZonBase provides everything that a growing Amazon business needs to succeed in the Amazon market. If we talk about pricing, ZonBase offers you decent-priced packages that are really affordable and won’t put a big load on your pocket. The good thing is that ZonBase provides you unlimited access to all their tools for free for 7 days. In this way, you can see how it works, after which you can follow up with a paid plan. You can also cancel your subscription anytime.
Brilliant customer support
ZonBase support team is available to help you with any kind of issue you face any time round the clock. Their super responsive support team is all the time available for your guidance.
You can call an Amazon expert freely to get all related information and ideas about how you will become a pro in the Amazon selling World and free ZonBase training courses you can learn about.
Chapter 5: Marketing your Amazon FBA business
How to launch and promote your product?
You have to adopt a mixture of tactics to make your product rank higher on Amazon ranking and make the sales start coming. Here are four strategies that definitely help you get more traffic to your Amazon listings.
SEO optimize your product listing
Optimizing your product listing with target keywords is the organic way of attracting customers to the product. Find target keywords using which your potential customers will find your product.
Sponsor your product using Amazon PPC
Use Amazon PPC campaigns to run sponsor ads to make your products visible to customers. You have to pay only when someone clicks your ad.
Share product listing on social media
Social media popularity isn’t hidden from anywhere. Businesses are also harnessing their power. Sharing your product listing on social media is a powerful marketing tool and a great strategy to reach more and more people. You can use Facebook ads to drive traffic to your Amazon product listing.
Partner with Influencers
You can use influencer marketing to gain significant traffic. If you do not have a big budget you can go for small influencers. Do not forget to measure your results after this.
What are some Amazon keywords tips?
Optimizing your product listing needs you to understand what your customers want, and what they are searching for. You have to think like them.
What is keyword research?
One important part of Amazon search optimization is keyword research. You have to research primary and secondary keywords that are used by customers while looking for products similar to yours.
The goal is to list all the keywords that are relevant to your product and then use them wisely and naturally on your product listing.
How to find keywords for your Amazon product?
There are two ways you can find keywords for your Amazon product listing: Manually and using tools.
Using a manual method you have to look for best selling items similar to your product, take a look at their product listing. Note all the keywords they are using. Think like a customer, what phrase you will use to find your products.
Using tools to get your keywords will save a lot of time and also give you a list of all the relevant keywords. You can use Zonbase, an all-in-one tool you ever want for your Amazon journey, to boost your product listing by targeting the right keywords.
Now here are some tips to find the right keywords for your
- Know your audience and understand what they need and search for.
- Use both target keywords and long-tail keywords in your product description.
- Do competitor analysis and tailor your keywords according to what best-selling items are doing.
- Use an Amazon keyword research tool to get the right keywords in no time.
What is the Amazon Best-Seller Ranking?
Amazon Best-seller ranking is a process of ranking a product on Amazon. Amazon gives the best seller rank to all the products on its platform.
The ranking of a product is decided on the number of recent sales historical sales data relative to other products of the same category. The ranking is updated hourly for each product. The rank differs for different market places.
Becoming a successful Amazon FBA seller is not everyone’s piece of cake but it’s not rocket science either. If you have what it takes to build a sustainable business, then you surely have to go for it. But you are in this to make money fast and get rich quickly then you’ll probably just waste your time and money. Just like any other business, Amazon’s selling business also needs consistency, a strong mindset, a problem solver, and lots of effort.
All the best for your journey!