Author: Kevin David

For e-commerce brand owners and Amazon advertisers, building brand awareness and driving sales are critical goals. However, the shift in consumer behavior and the deprecation of third-party cookies have posed significant challenges. Advertisers now struggle to answer fundamental questions such as:  – What is the demographic of your most engaging audience?  – Which location generates the most sales?  – What media mix brings the highest conversion rates for your brand?   Enter Amazon Marketing Cloud (AMC), a robust solution designed to provide comprehensive data insights to advertisers. This guide will explain AMC and how it helps businesses make informed data-driven decisions. What is…

Amazon has emerged as a goldmine for eCommerce entrepreneurs, especially those leveraging the Fulfillment by Amazon (FBA) model. With millions of active buyers across multiple marketplaces, Amazon offers sellers a platform that handles everything from storage to shipping and customer service. But in a competitive space like this, simply listing products isn’t enough. To thrive on Amazon, sellers need to adopt smart strategies to stand out, attract more buyers, and scale efficiently. Whether you’re just starting your FBA journey or aiming to elevate your private label brand, these methods focus on expanding your reach, optimizing visibility, and taking advantage of…