Amazon has been rated the world’s largest online marketplace in recent years. The platform boasts over 300 million customers, with 150 million of it being Prime Members. They also have around 5 million sellers, of which 2 million sellers are active. But although selling online is a profitable business model, it comes with its complexities just like every brick-and-mortar business. Thus, the need for effective Amazon seller tools that can help ease up the process has never been more important.
Amazon seller tools act as great resources for every seller who wants to build a long-term Amazon business. If you plan to earn substantially while at it, having access to advanced metrics provided by Amazon seller tools is very important.
How important are Amazon seller tools to the success of your online store? Let’s take a look at these statistics about the website platform and come to a conclusion.
Why are Amazon Seller Tools Important?
It may be difficult to decide whether or not you should use Amazon seller tools. First of all, they aren’t freely available. Most of them offer a free trial, but you still have to pay a subscription fee as soon as the trial period ends.
The best way to make a decision is to understand how the AMZ business works. Here are some of the most important and essential data about AMZ as a business:
- AMZ has more than 300 million customers.
- AMZ has over 5 million sellers, of which only 2 million are active.
- 82% of these 2 million sellers are profitable
- Around 60% of these sellers are profitable in their first year.
- AMZ records $4,722 in sales every second.
- Only 10% of active sellers will reach at least $100,000 in annual sales
- 70% of its consumers only browse the first page of the search results
- The first 3 search results receive over 60% of the clicks
Every business has huge potential for success, but only for sellers who are willing to compete aggressively. When you are up against other sellers, the only way to achieve success is to come up with an effective market strategy. Using Amazon seller tools to execute essential business processes like product research, keyword research, and listing optimization can help you get a competitive edge. Thus, many top-sellers utilize Amazon seller tools to help them get over the hump and win over new customers.
Amazon Seller Tools make your life easier
Although online business processes like product research, keyword research, and listing optimization can be carried out manually, sellers know how much time goes into these processes. Manually doing these processes is also based on trial and error and can lead to inaccurate results.
The only way to avoid these losses, save time and make money is to automate these processes. This is where Amazon seller tools play a huge role.
Making sales online is largely dependent on a seller’s ability to research profitable products, generate relevant keywords, and optimize product listings. Optimized product listings determine whether or not you show up on page one and close more sales.
Tools for sellers can help to guarantee products profitability, keyword relevance, and high conversions as a result of optimized listings.
There are a plethora of tools available on the market right now, but the last thing any seller wants is to be stuck with a seller tool that doesn’t get the job done. In this post, you will learn everything you need to know about the best software tools for 2021.
What are Amazon Seller Tools?
A seller tool is a software designed to help Amazon sellers execute business processes. They carry out product research, keyword research, listing optimization, automated PPC campaigns, and track prices on behalf of sellers, making it easy for them to scale their businesses.
There are different types of Amazon seller tools.
Specific software tools are designed to carry out only one task. It could be a product research tool, keyword research tool, listing optimization tool, or for any other task. All-inclusive Amazon seller tools on the other hand are a one-stop-shop for third-party sellers. These kinds of software contain product research tools, keyword research tools, listing optimization tools, and more all in one place.
If you are on a budget and only need software for a specific task, a specific software would work best for you. Sellers who would like to have tools for multiple tasks should consider using an all-inclusive seller tool rather than paying multiple subscriptions for various tools.
Most tools on the market right now boast of being the best seller tools. Making a choice can be challenging especially for sellers who are on a budget and cannot afford to waste money on non-functional software.
Now, to our main point, what is the best seller tools for 2021?
Best Seller Tools For 2021
There are several Amazon sellers tools available, ranging from specific seller tools to all-inclusive. We will tell you which all-inclusive seller tool is the best software seller tool for your business, but here’s a list of our top 5 specific tools for 2021, if what you need is a tool for a specific purpose.
- Amazon FBA Calculator
In the FBA Calculator, users can enter information such as sales rank (current, 7 days, and 30-day averages), price, and seller details. They can then use the results to quickly see profit, revenue, and ROI. The results can even be shared with others with the use of a shareable link.
- Unicorn Smasher
This tool is majorly a product research tool. Understanding your product, what the competition is selling, and what prices buyers are willing to pay can have a huge impact on your business.
A proper understanding of your product and competitors’ prices will help you fix your prices right, improve sales, and eliminate trial and error. With Unicorn Smasher, you’ll find a wealth of product research information, downloads, and support.
Unicorn Smasher is a seller tool that provides valuable product research data.
- AMZ Finder
Customer reviews are the best way to convince potential buyers to purchase your products. But how do you get your customers to leave a review after making a purchase? AMZ Finder is a tool that helps sellers get customer reviews.
The tool uses email automation to help you seek reviews after customers have received their orders. You can send up to 500 free emails per month, and more if you are subscribed to a paid plan.
Subscribing to a seller management tool may become a necessity as your business grows. Sellics is specifically an FBA management tool.
In addition to helping you with major aspects of your business, this tool helps you with research, reviews, competitor monitoring, and inventory management.
- Price Blink
Price Blink is another software tool that works like a browser extension that shows the lowest price on an item across different websites. FBA sellers can use this for two purposes. First, they can use it as a competitor research tool to see what prices potential products are selling for.
Furthermore, it helps you find the best prices on materials and products you may need for your business.
Here are the top 5 specific tools for 2021. However, if you are a newbie on AMZ, product research, keyword research, listing optimization, and PPC management may be complex for you to execute. Subscribing to multiple tools to get these tasks done is also not advisable, especially because switching between software interfaces can become confusing and tiring.
With the ZonBase, you can have these tools and more in one place. ZonBase is on our list of the best tools for 2021, and for good reasons too.
Best Amazon Seller Tool For 2021: ZonBase
ZonBase is not just one of the best, it is one tool that we absolutely cannot do without.
ZonBase offers effective tools for product research, keyword research, listing optimization, and PPC Management all in one place.
Here’s a breakdown of ZonBase
Amazon Tools for Product Research
- Zon Research
ZonResearch is the best software seller tool to begin your product research journey with if you’re a new seller on Amazon and have no idea what to sell. ZonResearch lets you search AMZ’s catalog for profitable products among the millions available.
ZonResearch offers the flexibility of customizing your search based on your idea of what a profitable product is. You can search for profitable niches within a category by restricting your search to some of the top product categories. Using filters like Price, Monthly Revenue, Monthly Unit Sales, and Reviews, you can also set your preferred criteria.
You can add or remove keywords by using advanced filters like BSR rank, rating, and rating.
- Sales Estimator
Third-party sellers can use the Sales Estimator tool to validate their product ideas if they already have some in mind. You can estimate how many sales a product generates in a month with the Sales Estimator.
The simplicity of this tool makes it highly recommended. The average monthly sales of a product do not require you to provide so much product information.
Within less than a minute, the tool will calculate the average monthly sales for the product with its ASIN.
- Hot Products
Finding products with low competition and high demand is made much easier with this tool. The Hot Products tool provides an alternative to BSR Best Sellers list since those items have a high degree of competition.
A Hot Product meets three criteria: it is ranked among the Top 100 Most Gifted Products of the Day on AMZ, has increasing sales trends, and has less than 30 reviews.
You can streamline your list filters based on your preference, such as price, sales review, average monthly units, and revenue.
- Product Validator
Usually, sellers have product ideas in mind but when they do go ahead to source these products, they turn out unprofitable. If you have a specific product in mind, ZonBase’s product validator will help you validate your product idea to make sure it’s profitable.
When you use this seller tool, ZonBase’s team of experienced product managers will work with you, providing expert tips and strategies every step of the way.
- ZonBase Chrome Extension
Gaining insight into important product information before deciding to sell a product is important for your business’ success.
Zon Chrome extension is an effective software tool to help you discover hidden product information, the tool provides an extensive product analysis to help you ascertain a product’s potential for success. This tool works with the Reverse ASIN tool to bring you the best results.
Best Software Seller Tool for Competitor Analysis
The competition is fierce on the platform due to its saturation with sellers. To succeed on the platform, you need to know what your competitors are doing, then imitate and improve your strategy with this knowledge.
You can reveal your competitors’ keywords by using Reverse ASIN. The keywords that you gather can be used to optimize your listings and improve conversions.
Best Amazon Seller Tool for Rank Tracking
In a bid to rank higher on the search results page, sellers use various methods to market their products, such as Amazon PPC. But how can you tell if your marketing strategy is working and your rank is improving? A keyword rank tracking tool like Zon Tracker gets this done excellently.
You can check how well you rank for selected keywords with Zontracker. The keyword rank over time that Zontracker provides is also an outstanding feature. This allows you to evaluate what you’re doing well and what you should improve on.
You can also use ZonTracker as a competitor analysis tool, as it allows you to check your competitors’ ranking for specific keywords.
Best Tools for Keyword Research and Listing Optimization
This Keywords tool is your best bet for finding the best keywords to use in product listings and PPC campaigns. This tool generates a word cloud of related target keywords for every keyword you enter, as well as a monthly search volume.
Furthermore, the tool shows the monthly search volume and relevance of related keywords.
An important feature of this tool is the Smart Score, which is calculated for every keyword and shows you the relationship between the number of searches and the number of competitors.
Keywords with higher scores will be more effective. Additionally, using Keywords in your PPC campaign can be advantageous for manual targeting.
You can create your optimized Amazon product listing using this tool. Perhaps you are wondering,
“Can I not just create my own listing?” Yes, you can, but that’s not the best way.
Using Listify, you can retrieve your competitor’s high-ranking keywords and use them when creating your listing. By using Listify to create your listing, you can improve your ranking and increase sales.
- Photo Enhancer
You should also use high-quality images for your product listings, in addition to optimizing them with keywords. Photo Enhancer allows you to make your images more appealing by editing them. Explainer photos can also be created with this tool.
Seller Tools for PPC Campaign
- Page One
When you’re just starting on AMZ, scaling your business can seem like an impossible task. Online businesses succeed not only by researching keywords and products but also by running PPC campaigns and listing products.
To appear on page one, pay-per-click campaigns are essential, but you do not have to run all of them yourself. You can get on page one of Amazon with Page One, another software seller tool.
To help you find a keyword combination that suits your business needs and is within your budget, this tool provides keyword suggestions.
For 30 days, you’ll have access to PPC campaigns specifically designed for your store, optimized keywords, custom product listings, as well as expert assistance and coaching.
- PPC Autopilot
Increase your sales and reduce stress by putting your business on autopilot. PPC Autopilot is the ideal tool for automating your FBA business and putting it on autopilot. When the ZonBase team manages your ACOS, your ACOS can be lowered and you can make more sales.
For the PPC Autopilot tool, there are three plans, the only difference being the number of ASINs you’re allowed to use.
ZonBase also offers a mentorship package for sellers who are just starting. ZonBase’s mentorship package is one of the features that sets it apart from others.
On the mentorship package, you have access to a team of AMZ experts who will guide you through your journey and hold you accountable until you succeed.
Seller tools are an important resource for sellers, especially beginners who want to get it right on Amazon from the onset.
There are other tools on our list of the best tools for 2022, but ZonBase is in a class of its own, offering a wide range of versatile features at a pocket-friend price.
Leverage ZonBase’s 7-day free trial to scale your business effortlessly in 2022.