Want to learn how to sell on Amazon? Then you’re in the right place! There are lots of hurdles that you will face as an Amazon seller. And the question “how to sell my product on Amazon” is something that many newbies often ask. So here’s a beginner’s guide to help you, especially if you are new to Amazon. From learning to create an Amazon listing and Amazon seller page to managing your Amazon personal account, this article will help FBA sellers understand how to succeed on Amazon.
Amazon is one of the largest e-commerce marketplaces in the world. It is a massive playing field for those who wish to sell online. Many established sellers have joined AMZ. Brand new sellers with no prior business experience.
In the first quarter of 2021 alone, over 283,000 new sellers signed up to sell on AMZ. Amazon’s domination of the eCommerce world is not going to end anytime soon. And there is always an opportunity for more sellers to join the.
You, too, can take advantage of Amazon’s wide customer base and distribution network.
Selling on Amazon is not difficult. But, as a beginner, you need to be armed with all the right information before you can start selling on AMZ.
And that’s what we are here for, to teach you how to sell on Amazon.
This is a beginner’s guide. So we will take you through the process of creating an Amazon account. How to find a wholesale supplier on Alibaba, listing your products, and more.
Let’s get started.
Chapter 1: Create Your Amazon Seller Account
Before you start selling, the first step, of course, is to register yourself as an Amazon seller. If you already have an Amazon customer account, you can use it to sign up. If you don’t, you can create a new Seller account with your business email address.
Source: Amazon Seller Central
First, make sure that you can access certain required information and documents.
Here are the documents you need for registration on AMZ:
- Phone number
- Bank account number and bank routing number
- Internationally chargeable credit card
- Proof of identity, such as Government issued national ID. You can also use your driver’s license or national passport.
- Tax information
After creating your account, set up your account information. You can only do this if you have all the required details. The information you include in your Seller Profile will be visible to buyers. Some of the information includes:
- Display Name
- Business Name for companies, or personal name for individuals
- Business address
- Public contact information (email and phone number)
You can also include a bio and upload a logo for your business under your Seller Profile.
Chapter 2: Choose your Selling Plan
Amazon offers two selling plans, and you can choose any, depending on the scale of your business. They are:
- the Individual Selling Plan and
- Professional Selling Plan.
The Amazon Professional Selling Plan is better suited for large businesses. Especially those looking to expand their operations. If you plan to sell more than 40 product items monthly, opt for the Professional Selling Plan. The Individual Selling Plan is better suited for small businesses. With a small inventory. as they are not likely to sell up to 40 product items in a month.
The Individual Seller Plan is charged per sale and costs $0.99 for every item sold. The Professional Seller Plan is charged at a flat rate and costs $39.99, no matter how many items you sell.
As a beginner who has no idea what to sell. You can opt for the Individual Selling Plan. Amazon allows you to change plans at any time. And you can always upgrade to a Professional Selling Plan.
Chapter 3: Choose between Amazon FBA and FBM
Now that you have set up your account, you have to choose a fulfillment option. This will determine how you will deliver goods to customers. Sellers can either use the Fulfilment-by-Merchant (FBM) or Fulfilment-by-Amazon (FBA) option.
Under the FBM model, you are solely responsible for your business operations. For example, storing your inventory, packaging and shipping orders, and customer service.
Under the FBA model, you send your inventory to Amazon’s fulfillment center. Then, Amazon handles picking, packing, shipping, and customer service for you. Amazon also pays you available funds every two weeks. Prime members love to shop from FBA sellers because of the Amazon fulfillment guarantee.
(Add “How Amazon FBA works” infographic)
As a new seller, the FBA program is preferable, as it offers many benefits, including:
- You can leverage Amazon’s excellent customer service
- They handle returns for you
- It is cost-effective as you don’t have to worry about storage space and shipping logistics
- Your products are automatically Prime eligible. This means your customers enjoy free Two-Day Shipping.
- Higher chances of winning Buy Box
- Frees up time for you to focus on scaling your business
FBA can take the burden of managing your business off you. But, it is not a free service. You have to pay:
- Fulfillment fees. This covers packaging, shipping and, customer service, and product returns).
- Inventory storage fees. ( Usually for all items stored in the Amazon fulfillment center. It also depends on the volume of your inventory)
If you decide to use Amazon FBA, all you have to do is log in to your seller central account and set up FBA.
While it may seem like the best thing for sellers. You still bear the responsibility of handling some core processes. These processes include sourcing, listing, and advertising. This includes how to create an Amazon listing. But not to worry, there are tons of FBA Software available such as Zonbase, that can help you with this task.
Software like Zonbase can help you automate some processes. Consider Amz software an investment that will yield high returns. This is because they make it easier for you to scale your business.
Chapter 4: Decide on A Profitable Product to Sell on Amazon
An AMZ Seller account without any product to sell is pretty pointless, right? Before you can start selling on Amazon, you need to have products to sell. One of the most common questions of new sellers is “how to sell my product on Amazon”. And to be honest, the answer is to find a product with high demand but low competition. This is where extensive product research is important.
So the next step is for you to decide what products you want to sell. Winning products are products with high demand, low competition, and high profitability.
Also, choose products with a high-profit margin. In carrying out your product research, you need to check the following:
- potential profit (Revenue minus Costs and Fees)
- customer needs (the level of demand for products)
- market competition (sellers offering similar products and their reviews)
- current trends.
- size and weight of potential products.
- The ease of sourcing products from manufacturers/suppliers.
- How marketable the product is.
(Add infographic on characteristics of a good product)
You can carry out your product research manually. Do this through surveys or with the use of Amazon analysis tools, like Zonbase. With the ZonResearch tool, you can find your first winning product. You get to choose from more than 20 million products in Zonbase’s database.
Here’s what it looks like:
You can also carry out your product research within Amazon.com. All you need is Zonbase’s Chrome Extension tool.
Zonbase’s Chrome Extension is an Amazon Analysis tool. It allows you to see page one product data such as average monthly revenues, sales, unit price, and reviews. This data is useful in assessing potential winning products. You can also use it to check possible prices, and potential profits to be made.
Other important considerations in finding and choosing a winning product are:
- Intellectual property concerns:
You cannot sell a product on which there is an existing patent. Also, ensure that your product name or logo does not violate another company or brand’s trademark. This applies to private label sellers.
Check whether your preferred product falls under Amazon’s restricted products categories. Then find out what approvals you need to get, or what rules and regulations you need to follow. New sellers should avoid selling products under restricted categories.
Chapter 5: Find a Supplier
After choosing a product or list of products to sell, it’s time to find a supplier for your product(s). There are scores of manufacturers that produce all kinds of products all over the globe. You need to source products from authentic suppliers. This way, you get high-quality products at a fair price.
There are several ways to find potential suppliers. It could be as simple as searching on Google. Or you could locate wholesale stores and local manufacturers. Still, your best bet is to find wholesale suppliers overseas. You can then order products in bulk and import them into the country.
Alibaba is unarguably the best online marketplace to find suppliers overseas. It is the largest business-to-business platform for the wholesale of goods globally. On Alibaba, you gain access to a large base of manufacturers.
The manufacturing costs are also much lower than in the U.S.
Here’s the beginner’s guide you’ve been looking for. In this guide, we’ll show you how to find suppliers on Alibaba.
- Step 1:
Create an Alibaba account and search for suppliers using a product keyword or set of keywords.
- Step 2:
The last thing you want is to fall into the hands of scammers. So you need to filter the search results on Alibaba. This will help you to find reputable and trustworthy suppliers. What you should look out for are Trade Assurance Suppliers and Verified Suppliers.
What do they mean?
Trade Assurance is a verification program by Alibaba. It aims to establish trust between suppliers and buyers. You are covered with Trade Assurance suppliers if your products are not shipped on time. Or your products do not meet quality standards.
Verified suppliers are suppliers whose profile and operations have undergone assessment and verification. This assessment is usually carried out by third-party institutions.
Would you like to use these features? Go to the left side of the search results page. Then click on the “Trade Assurance” and “Verified Supplier” buttons. on the left side of the search results page.
Here’s what it looks like:
- Step 3:
After narrowing down your list of suppliers. Do further verification by carrying out a background check on them. It’s as simple as searching the company’s name on Google or checking out their website. Look for information like the company’s business license, certifications, and experience. You can also search for client reviews and testimonials.
- Step 4:
Reach out to the suppliers that you have shortlisted. You can do this through the contact information on Alibaba. Or you can contact them by email.
Describe the specifications of the product you’re sourcing for. Include an estimate of the purchase volume. Request for photos of sample products and their factory. Ask questions about their cost of product per unit and production time. Please find out about their Least Order Quantities (LOQs), and payment terms. Finally, ask how much it will cost to order a sample and have it shipped.
Step 5: Order samples of the product for inspection. This is to enable you to run a check on the products. This way, you will be sure of product quality before investing a large amount of money. Request samples from 3 to 4 suppliers.
So you can compare quality, price, shipping times, and communication. This will guide you to choose the best option.
Inspect the sample. Examine whether the product matches the required features and specifications. You should also examine the product quality and packaging quality.
- Step 6: Negotiate price and payment terms with your preferred suppliers. Your negotiation strategy should be “win-win”. The goal is to find a trustworthy supplier. Then build a long-lasting relationship.
- Step 7: After weighing your options and choosing the best supplier, place an order with them.
- Step 8: Engage the services of a third-party inspection company. They can assess the quality of your product better than you can. They’ll also ensure correct packaging and labeling when it is time to ship your inventory.
Chapter 6: Create your Product Listing on Amazon
Now that your products have gotten your products. You have to make sure potential customers can find and buy your product. So the next step is to create a product listing. With FBA, your listing has to go up before your shipment arrives at the Amazon Fulfillment Center. And you can set this up on your Amazon seller page by logging on to your Amazon personal account.
If the product does not yet exist on Amazon, you have to create a new product listing. But if another seller already sells the same product, you can match their listing.
Also, if you’re using the Individual Seller account, you can only list your products once. In contrast, professional Sellers can list their products in large batches.
After all, is said and done, you’ll need to create a product listing. Product listings are a crucial part of your business. So you must take note of the things to include in your listings. A product listing must have the following:
- Product ID (such as UPC or GTIN). If you do not have a UPC, you should buy one before listing your product
- Offer details such as price, quantity, condition, etc.
- Product title
- Product description and bullet points
- Product images
- Search terms and relevant keywords
Here are some tips to note before creating your product listing:
- Keywords are important because this is how customers find your products. Research for keywords to include in your listing. You can use Amazon keyword rank tracker tools like Zonbase Keywords Tool.
- Use a simple, compelling, and well-punctuated title with target keywords.
- Include all relevant information about your product in your listings. Use bullet points. Also include product features, uses, and unique selling points. Don’t forget to include other relevant keywords.
- Your listing description should be short and to the point.
- Include many high-quality product images. Product images must be at least 500 x 500 pixels and set against a plain white background. But for high-quality listings, consider increasing the size to 1,000 x 1,000.
You can use Zonbase’s Photo Enhancer tool to increase the quality of your product images.
To create your product listing, take the following steps:
- Log into your Amazon Seller Central account. Click the drop-down menu for Inventory, then select “Add product”
- Select “create a new product listing”
- Choose the category of products you will be selling
- Fill in all required information within the tabs provided. This information includes Product ID, Product Name, Manufacturer, etc.
- Upload your images
- Choose the “Advanced View” option to include extra information about your product. You can add your bullet points, description, backend keywords, and search terms.
- Once completed, click “save changes” to complete the listing process,
Chapter 7: Ship Your Inventory to Amazon Fulfilment Center
Before you can start selling on Amazon FBA, you need to send your products to the Amazon warehouse. Prepare and package them according to Amazon’s Packaging and Prep Requirements. Your supplier can package and prepare the products for you. Another alternative is to use a third-party logistics company to prepare the products.
Amazon will prepare your inventory at a fee. Only if your inventory arrives without proper labeling or packaging.
After packaging and preparing your products. You must create a shipping plan and print Amazon shipment ID labels. Amazon will decide on the Fulfilment Center you are sending your inventory too. They will also provide you with the address.
You can send the inventory yourself or through a third party. FBA freight forwarders can help you with this.
Chapter 8: Promote your Product
There’s only one reason why anyone wants to start selling on Amazon: to make sales. Huge sales. And to do that, you need to make your products visible so customers can start making purchases.
Let’s guide you through some effective ways to promote and market your product:
- Discounts and Coupons:
Everyone loves freebies and discounts, even those who are crazy rich. So make sure you incentivize new customers to buy your products. You can offer discounts, deals, and coupons.
- Amazon Pay-Per-Click (PPC) advertising:
How does it work? When a buyer searches for a product on Amazon. Your sponsored ad will appear on the first page of search results, usually at the top. They can also appear within, alongside search results, and on product pages. Once the buyer clicks the ad, Amz will direct them to your product listing.
Here’s how sponsored ads look:
Amazon PPC ads are the most effective way of promoting your product. This is because they target Amazon customers. But, Individual Sellers cannot use PPC ads, only Professional Sellers can.
As a new seller on Amazon, you should jump on the PPC ad campaign train. They are a surefire way to increase your product’s visibility and drive traffic to your product page. And, in the long run, boost sales.
- Social media:
Platforms, like Instagram or Facebook, are cost-effective. They are also an engaging way to advertise your products to potential customers. You can pay small influencers to promote your product. You can also open your brand’s Facebook/Instagram/Pinterest account. Then get your family and friends to share your pages. This helps to build brand awareness and drive traffic to your page.
Since you’re a new seller, you don’t have to use Facebook or Google ads. Especially if you are on a budget. But you can resort to them as your business grows.
Chapter 9: Focus on Product Listing Optimization
Now that you have launched your product and have started making your first sales, you can relax. Wrong. You need to focus on increasing your conversions and ranking to gain more sales. And one of the most effective ways to achieve this is by optimizing your product listings.
We have already discussed the importance of keyword research in your product listing.
And as a new Amazon seller, it may seem daunting but there’s good news. There are many Amazon Best Seller Tools to help you.
ZonBase can help you navigate this process and scale your business. Zonbase is an Amazon FBA Software with the following Listing Optimization Tools:
- Listify for creating your own listing
- Listing Optimizer if you will prefer to automate your listing optimization
- Photo Enhancer for improving the aesthetic quality of your photos
Selling on Amazon can seem complex and confusing when you are a beginner. But the journey is a lot easier when you have a guide. Now that we have shown you how to sell on Amazon, it’s time to take the first step. We showed you how to become a seller on Amazon now; go out there and make those sales.