Third-party sellers on the Amazon marketplace play an instrumental role in the eCommerce giant’s success. According to Statista, about 56% of items sold on AMZ are sold by third-party sellers. Amazon sees them as an ally, not a threat, and is on a mission to attract even more sellers to its platform. And one of its newest initiatives in that regard is the Amazon New Seller Incentives program.
The New Seller Incentives program provides new sellers with a host of benefits and tools that enable them to achieve a perfect launch. With this program, new sellers can start their business on the right foot.
In this article, we’ll explore the benefits of this program and how you can take advantage of them. So, if you created a new seller account recently or you intend to soon, then this is right up your alley.
Who Is Eligible for Amazon New Seller Incentives?
If you’re a new Amazon seller, you’re probably excited to learn more about these incentives. But there are some conditions you need to fulfill before you can take advantage of the Amazon New Seller Incentives. First, you need to be on a Professional Selling Plan and launch your first ASIN in the U.S on or after January 1, 2022. So if you are selling on Amazon as an Individual, you might want to upgrade your selling plan.
Also, some benefits apply to certain Amazon selling programs. So you have to take specific steps to qualify for benefits under those programs.
Let’s take a look at the criteria for each.
To qualify for Brand Registry benefits, new sellers must:
- Apply to join the Brand Registry program and get approved
- Be identified as brand owner within six months of listing their first buyable ASIN
- Enroll in the Vine and Transparency programs for benefits specific to them
Fulfillment by Amazon (FBA)
To qualify for Fulfillment by Amazon (FBA) benefits, new sellers must:
- Send inventory to a fulfillment center within 12 months of listing their first product
- Launch a campaign for an FBA ASIN without an end date
- Advertise an FBA ASIN for at least 30 days
To qualify for Amazon Coupons benefits, new sellers must:
- Create a coupon within 12 months of listing their first ASIN
New sellers in the US who meet the above criteria can access the benefits we’ll look at shortly. However, existing US sellers can also take advantage of the Amazon New Seller Incentives programs in other marketplaces if they launch a store there. Other AMZ marketplaces that offer New Seller Incentives include the UK, Germany, France, Italy, Spain, and Japan. So, an existing US seller launching a new store in Spain will qualify for New Seller Incentives in Spain so long as other requirements are met.
8 Benefits Under the Amazon New Seller Incentives Programs
The New Seller Incentives program offers a suite of benefits that are more than $50,000 in value. That sounds like a sweet deal, right?
Here are eight incentives new sellers can enjoy under this program:
1. A 5% Bonus on Branded Sales
New sellers who register their brand with Brand Registry will receive a 5% bonus on their first $1 million in eligible branded sales, or upon their first year of selling, whichever comes first. This amounts to up to $50,000 in value.
New sellers will receive the 5% bonus as a credit toward referral fees incurred in the following month.
2. Vine Credits
New sellers who register their brand with Brand Registry and enroll in Vine will receive credits worth $200. Enrolling a product in Vine usually costs a $200 fee, but with this incentive, new sellers can now enroll their first product for free. Amazon Vine is a program where select reviewers are invited to leave honest reviews about new products to help other customers make informed purchasing decisions.
Reviews are one of the top factors that determine whether a customer buys a product or not. And for new sellers, getting their first reviews can be a tough grind. But with these free credits on Vine, new sellers can now get up to 30 reviews easily.
3. Transparency Credits
New sellers enrolled in Brand Registry and the Amazon Transparency program will receive $100 in credits. This amounts to about 2000 free Transparency codes. The Transparency program was designed to protect brands from counterfeiting by making it easier to identify authentic products.
4. Discounted Inventory Shipping Fees
New Amazon FBA sellers who use the Amazon Partnered Carrier Program will receive a $100 discount on inbound shipping fees. Hefty shipping fees are one of the banes of any eCommerce business. But with this incentive, new sellers will have that weight taken off their back, to some extent.
5. Discounted Fulfillment Fees
New Amazon FBA sellers who use Global Logistics to ship their products directly to Amazon fulfillment centers worldwide will receive a $200 discount on fulfillment fees.
6. Automatic enrollment in FBA New Selection
New sellers who use Fulfillment by Amazon will be automatically enrolled in the FBA New Selection program. This program gives you access to perks such as free monthly storage, free liquidations of unproductive inventory, and free return processing for eligible new-to-FBA products.
7. Promotional Clicks for Sponsored Products
New sellers that use Amazon FBA will get $200 credit in promotional clicks for Sponsored Products ads. As mentioned earlier, sellers get the first $100 credit when they launch a Sponsored Products campaign for an FBA ASIN with no end date. Then they get the second $100 credit when they advertise an FBA ASIN for
If there’s one thing new sellers need, it’s visibility, because the Amazon marketplace is crowded and competitive. Sponsored Product ads are a surefire way to get your products seen by millions of shoppers. With Sponsored Product ads, your products appear at the top of search results for relevant keywords, and product detail pages.
8. Amazon Coupon Credits
Lastly, new sellers will receive $50 in credits when they create promotions for their products using Coupons. This credit will be applied to your first $50 in fees for creating coupons.
Start Your Amazon Business Today
The eCommerce industry continues to boom rapidly, and you can leverage that growth by starting an Amazon business today. Being a new seller does not have to put you at a disadvantage. With these benefits, you have all you need to launch your first product successfully. More importantly, you will be able to get a leg up on your competition.
In addition to these Amazon New Seller incentives, you can also take advantage of the Zonbase software suite. Zonbase consists of 13+ powerful tools you can use to automate your seller tasks. These tools are designed to help you find profitable products, discover high-converting keywords, optimize your listings, and track your finances in a faster and more efficient way. There’s no surer way to set your business up for success.