All about Amazon Choice Badge
With so many products and sellers competing in the platform, it can be quite difficult to stand out in Amazon’s marketplace. Lots of experienced brands and sellers are competing with you every day. This means that you need an ace up in your sleeves if you are to succeed. With that being said, the Amazon Choice badge is a feature added by Amazon to help even the playing field for everyone. Even if you sell the same product as others, having this can help push your listing in front of customers.
So what is Amazon’s Choice and how can it help you succeed in the competitive marketplace? Read this article to find out more about this amazing feature.
What Is the Amazon Choice Badge?
Amazon Choice is a tag provided to any product when it has the best match for specific keywords. It is provided by AMZ and is considered as brand recognition. It appears at the top left corner of the product image or just below the product description.
Amazon first introduced this feature back in the year 2015. It was an alternative for Alexa because of the difficulty in filtering browser search results via voice. To simplify and filter the product search results and display the most appropriate products, this was implemented. Simply put, it means that the product holding this mark are those that have the most relevance and best keywords rankings.
Today, in addition to the voice search, Amazon’s Choice is a way to quickly assist in sorting out search problems. Searching for the most relevant products on both mobile and desktop browsers is now easier with this icon around.
Amazon choice Vs. Best Seller Badge
In addition to the Choice badge, AMZ also displays the Best Seller emblem on the product display page. Many people believe that they are the same thing, but they are not. Bestseller and Amazon’s choice badges have different uses and functions, although they both help in pushing conversion rates up.
Best Seller icon is given to the product that has sold the most units per hour in their respective category. This means that a product that is trending up when it comes to sales is more likely to have the Bestseller badge.
On the other hand, AMZ Choice is more related to product search and keyword matching features. If the AMZ algorithm thinks that your product is most relevant for a keyword search, you’ll get the icon.
Technically speaking, Choice is an SEO-based algorithm for matching keyword search results. Meanwhile, the Best Seller icon is a nod to the hottest products with the highest trending sales in the past few hours.
So what is the key takeaway from this? The product with best-selling metrics gets the Best Seller icon. And the products with more relevant keywords will get them the AMZ choice badge.
In some cases, it may also be possible that the same product may get both badges. If a product fulfills both conditions by having lots of sales and keyword relevancy, this product can get both badges. The product with the most relevant keywords may sell the most in quantity. That however can be possible only if you change your product search keywords.
What Does Getting The Amazon Choice Badge Mean?
Amazon choice is a simple logo to look at, but it has huge importance for sellers. Various winning performances are associated with this icon, and it can push your sales to the top. If you are the owner of this badge, it can surely boost your sales revenue and conversion ratio. The bottom line is, the products with this icon receive twice the traffic as other products. Compared to a similar product in the same category without it, having the badge makes a huge difference.
Now that you are clear that this is directly proportional to increasing sales quantity, the next step is how to get it. But is there an easy way to get this without investing lots of time and resources? Well, it is not that easy. Had it been easy, every seller would have it on top of their products, right? Various articles promising you to give the sure-shot answer to get the badge ain’t always telling the truth. But to help you out, we have highlighted some things you can follow to increase your chances.
Why Having The Choice Badge Matters
In the following sections, we’ll tell you steps that can help you regarding how you can get the badge. It is not simple, but it is also not that impossible. For example, if you are a best seller with all other perfect performance variables, you might have a chance to get it. Believe us, there is no Amazon choice badge hack.
When you focus on being a great seller, you surely will take care of having a well-optimized product listing. This means you are prioritizing aspects of your listing such as the product image, descriptions, product title, and featured bullet points. If you master the product listing, you have already performed all the tasks to win the badge. When you rank high on the first page of search results, you are already on AMZ’s most relevant product for any search term.
You may be curious to know how AMZ provides this icon to various products. There is no way that this can be looked after manually. Do you think that Jeff Bezos or his assistants will look at these products closely and provide the icon individually? No way! It’s impossible to be done.
Amazon has an algorithm to choose the product for the badge. This algorithm selects the products automatically depending upon the various factors. The most important factor among them is the conversion and the number of clicks on the given keywords search result page.
What are the benefits of having Amazon’s Choice Badge?
At the end of the day, most sellers only have one goal: to sell more products and make more money. And when it comes to this, having the chosen badge in your product listings can do wonders for your conversion rates.
Here are some of the most important benefits of having the badge in your listings:
Improved Voice Search Sales
Did you know that according to a study, almost 85% of customers who use voice search trust Amazon’s recommendation (Source: VoiceBot). So what does it mean? It means that when your listing contains the badge, you are more likely to make more sales. With the continuous growth of the voice search feature, especially in e-commerce, this makes the badge very important. If you can win the badge in your product listings, your sales might double or even triple quickly.
Better Search Result Rankings
One of the most important benefits of having this badge is that you are more likely to land at the top of search rankings. And for third-party sellers who are in a very competitive market, this could be a game-changer. Imagine getting your product in front of millions of people just because of a single black badge on your product listing name? That is the kind of power that having the choice badge can give. More traffic means getting more revenue and sales, which means better business and more money to make.
No Need To Sell A Lot To Be On Top
It has been a notion in the AMZ e-commerce space that you need to sell a lot of items first. Before the algorithm starts to notice your listing, you need to become a top-seller first. While this might be true when it comes to the BSR (Best Seller Rank) feature, it doesn’t apply to the Amazon’s Choice badge. As long as you are nailing the right factors in your listing, you can still get this badge without selling hundreds of products. And for beginners who don’t have lots of products sold yet, this is a very important feature to have.
How Can You Get the Amazon choice badge?
The number of clicks and conversions are the most important factors in getting the badge. Along with these two important factors, other factors must be taken into consideration for increasing your chances of getting the badge.
Note that, these factors are only increasing your chances of winning the badge. They are also not sure-fire ways to get it, but they will help increase your chances. Let’s look into these factors to supplement your ability to win the Amazon choice badge:
Be a Great FBA Seller
Amazon FBA is favored by Amazon for selling goods on their website. This makes it easy for the customers to buy your products on Amazon. They also prioritize the products that are easy to buy and sell. This means that selling products that are using the FBA fulfillment method can help you win this coveted badge.
All these things make it mandatory for you to sell the products under Amazon FBA if you want to win the choice badge. To increase your chances to win the Amazon choice badge, using FBA as your fulfillment option is key.
To make some profit, Amazon also needs to fulfill the process of selling. It needs to list more sellers, add more products to its platform. It needs to connect more customers with the sellers and increase conversions.
For being able to convert customers and sell your products fast, you must apply to be an FBA seller. Similarly, being an Amazon FBA seller and having enough inventory are also important factors to win the Amazon Buy Box. If you can win the Buy Box, you can sell more and convert more traffic to paying customers.
Follow all these tips and you can be closer to winning the badge.
Enrich Your Product Listing With Highly Relevant Keywords.
A lot of sellers have a general understanding of what a keyword is and what it can do to your listings. But what they don’t know are the exact ways to incorporate the most relevant keywords to improve their listings. Amazon SEO is difficult to understand and one can easily get diverted from using the high search volume keywords.
There may be times where there may be lower search volume for any given keyword. But as long as they are the most relevant keywords to a given product, they can still get you traffic. That is why the selection of a keyword should always be driven by the search intent. Some lower search volume may have a better chance of a conversion. If your listing contains the most relevant keywords for a given product, winning the badge is a lot easier.
A keyword in your search term’s result is the most valuable factor to help your product convert. So, Amazon focuses on adding a long tail keyword for product listing targets. If done correctly, you can get to rank on the product page, increase sales, and ultimately get the badge.
But don’t think that only one keyword can do the job for you. It can do good but why not take the chance? Include multiple keywords by including phrases that are semantically related to your main keywords. Use the keywords and phrases in a different format and work on alternate phrasing in your listings.
Maximize Sales Velocity and Reviews
There may be times where you have done all the things on your part, but you are still unable to get this coveted badge. You have strengthened the product listing, you have included the keywords, and done all the listing optimization jobs. But, still, you haven’t got the badge? Why? It’s because you don’t have enough sales and reviews for your products to qualify for the badge.
High sales and product reviews are already considered as a good variable for a booming Amazon FBA business. But what others fail to understand is, it also has a huge effect on the product listing SEO.
If you want a positive impact on your product listing, you must improve your product rating. If you have the best-priced products with a good rating, you can easily get the best SEO that will pay off. It’s easy to control the product pricing based on the competitor but you can’t quite get hold of your product reviews. There are various seller tools in the market to solicit your product reviews legally without crossing Amazon’s guidelines for product reviews.
Also, keep in mind to minimize your product return rate. If the return rate increases along with your sales, your efforts will go in vain. Check your return rate in your Sellers Central account and ensure it remains low.
Be Eligible For Prime
Aside from opening up your products to Prime subscribers, getting eligible for Prime also has another perk. You can also boost and improve your chances of winning Amazon’s choice if you are Prime-eligible. Being eligible for Prime plays a heavy influence on getting Amazon’s Choice too.
The summary of this discussion is this: getting the badge is not a myth. It is not easy to win the badge in your listings, but it will pay off if you can get it. Just try and be the best seller, comply with all the guidelines, and follow the tips we have given you. You’ll not only get the Amazon choice badge. You might also win the Best Seller badge as well.
So are you serious about getting this badge for your product listings? Then you need access to a tool that can help you improve your product listings. Zonbase, voted as the best Amazon seller tool today, can help you accomplish this feat. With over 13+ tools and services, including product listing optimization, winning that coveted badge has never been easier.
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